" />

Twitter trends now local – microblogging goes high street

Posted on Monday, February 22nd, 2010 by Print This Post Print This Post

Categories - SEO, Social Media

Twitter began slowly rolling out geo-targeting functionality for its microblogging platform and earlier this month launched to the global “Twitterverse.”

From the Twitter Blog: “As Twitter evolves, and more people share what’s happening in their own world, we want to provide another way for people to discover topics that may be relevant to them…. Local Trends exposes what people are talking about on the state and city level.”

What people are talking about? That’s not all!

Geo-targeted connections offers insight into what people are buying, doing, considering, researching and *desiring* on a local level, truly taking opinion and purchasing decisions to the virtual and actual high street.

Looking for customers? Tweet local!

Looking for businesses? Tweet street!

Excited to see how hyper-local tweets will kick local retailers and service providers into high gear.

For local business, a Twitter strategy is no longer optional.

About Grant Simmons

Grant Simmons+ is an Online Marketing Professional at The Search Agency driving product development & innovation as Sr Director, SEO and Social Product.

Grant has over 22 years experience in both traditional and digital marketing, working with such companies as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Red Bull, Young Presidents’ Organization, GE Plastics, Amgen and Fox Sports.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.

Tags | , , , ,

3 Responses to “Twitter trends now local – microblogging goes high street”

  1. Arun says:

    This is a good idea. what you think about the following idea.

    if there is something like “location base events microblogging” will it helpful for local business?

    they can post their happenings or event based on location and time in tweets. will it be good?

    • There’s already folks leveraging Foursquare and Twitter for event microblogging, though it’s not unique for an event (lists, hashtags aside).

      I certainly see an opportunity for a startup to provide event-specific microblogging services within an event itself (there’s probably a few I don’t know about already!) – There are ‘closed’ networks like Yammer who offer a product similar to “Company Facebook” which could easily be adapted for events.

      Challenge is whether most folks want to install *another* app unless there’s some immediate and residual benefit…


  1. Customer Service / Online Marketing - One Rock at a Time » Blog Archive » Local Tweets = local business opportunities

Leave a Reply

Follow Us on Twitter

Featured in Alltop

Big List - Search Marketing Blogs

2010 SEMMY Runner-Up

BoostCTR Best PPC Blogs