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The Secrets of Real-Time Search Success

Posted on Thursday, February 11th, 2010 by Print This Post Print This Post

Categories - SEO

I recently published an article entitled “The Secrets of Real-Time Search Success” on iMediaConnection, a great resource for online marketers.

While the concept of real-time search has been well covered in the SEO blogosphere since Twitter really took off in 2009, most of us assumed that the reality of real-time search was a bit further off.

In the article, I take a closer look into the mechanics of real-time search, and investigate how content on blogs, news and social media channels are evaluated by the major search engines. Drawing on this information and our understanding of SEO and social media best practices,

I highlight the impact on traditional SEO strategy and offer a few tips for marketers to manage the content included in real-time search results.

What’s been your experience with real-time search?  As a consumer, has it improved your search experience and brought more “relevant” results?  As a marketer, does the inclusion of up-to-the minute news, tweets, and blog posts represent an effective marketing channel, or will it end up causing more harm than good and make proactive reputation management an even bigger imperative?  Take a look at the article and share your feedback.

About Rick Egan

Rick Egan+ works in SEM, SEO, Display, Social Media, Landing Page Optimization and Digital Strategy, at The Search Agency - 11150 W. Olympic Blvd., Suite 600 Los Angeles, CA 90064 as a VP, Group Account Director - Website: www.thesearchagency.com


Rick Egan works with partners to lead their Digital Strategy efforts. Working with a team of cross functional team of search marketing experts who manage overall marketing strategy and execution for client search marketing initiatives. Prior to joining The Search Agency he ran several startup ventures where his responsibility included Marketing, Finance and Operations. Other experiences included ten years with a fortune 200 healthcare company as a Senior Product Manager developing products such as mail based health programs for diseases such as diabetes, heart health and health risk appraisals. He also spent two years as the product manager for their medical provider website portal where the site was transformed from an information services site to an interactive site focused on making it easier to do business with the company. Rick has a Masters in Business Administration and has been involved with the internet and internet technologies since 1999.

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One Response to “The Secrets of Real-Time Search Success”

  1. Try http://www.samepoint.com for reputation management. Look up your twitter handle.

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