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Search Engine Land Article: The Key to Top Video Rankings on YouTube and Google

Posted on Tuesday, February 16th, 2010 by Print This Post Print This Post

Categories - Featured, SEO, Social Media, Video

I recently authored an article entitled The Key To Top Video Rankings On YouTube & Google on Search Engine Land.

In the article, I take a look at the question “Why do some videos rank well on Google but not on YouTube and vice-versa?” It may seem an odd question, considering that Google owns YouTube, but the answers are complicated and important for those of us in SEO to understand.

Comparing Google and YouTube video ranking strategies, I attempt to break down the relevant information for marketers, offering advice on how to improve your approach to video optimization.

The bottom line is that YouTube relies heavily on social interaction whereas Google depends primarily on a healthy back link profile. The best way to achieve both is via a robust social media and/or viral marketing strategy.

For a more complete explanation on how to better you video rankings, check out my article on Search Engine Land.

About Drew Hubbard

Drew has over 8 years experience in the Internet space, including hands-on web development, technical support, online marketing and all aspects of SEO, SEM, social media, email marketing, lead generation and affiliate marketing programs. Originally from Kansas City, Missouri and a graduate of The University of Missouri, Drew moved to Los Angeles in 2003 to continue a marketing career in film and television. He soon transitioned exclusively to online marketing and in the spring of 2008 joined The Search Agency where he manages innovative promotions and social media programs. Most recently, Drew has spoken about video optimization at SMX West and ad:tech.

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One Response to “Search Engine Land Article: The Key to Top Video Rankings on YouTube and Google”

  1. Tana Bahun says:

    Hello Vincent Ward I would like to know whether your films The River Queen and Rain of the Children were released in France.

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