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Search Engine Land Article: “Lessons from Google’s Own Paid Search Campaigns”

Many search engine marketers have offered advice about how to write high-quality text ads for use on Google AdWords (and other search engines' pay-per-click advertising systems). But Google runs ads on Bing, Yahoo, and even on Google itself. In my latest article for Search Engine Land, Lessons from Google's Own Paid Search Campaigns: Forget the "Rules" [1], I look at some of the sponsored listings that Google runs for Google Finance, the Nexus One cellphone, and even for AdWords itself to see what tips online marketers can learn from Google's ad writers for use in their own PPC copy. Please check it out!