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Search Engine Land Article: “Lessons from Google’s Own Paid Search Campaigns”

Many search engine marketers have offered advice about how to write high-quality text ads for use on Google AdWords (and other search engines’ pay-per-click advertising systems).

But Google runs ads on Bing, Yahoo, and even on Google itself.

In my latest article for Search Engine Land, Lessons from Google’s Own Paid Search Campaigns: Forget the “Rules” [1], I look at some of the sponsored listings that Google runs for Google Finance, the Nexus One cellphone, and even for AdWords itself to see what tips online marketers can learn from Google’s ad writers for use in their own PPC copy. Please check it out!

About Bradd Libby

Bradd easily becomes obsessed with small details. He can barely make it through a conversation without drawing a graph of something. He lives in the woods on the side of a hill in Norway. Bradd doesn't willingly wear shoes. He makes maps of places that don't exist. He picks up small shiny things he finds on the ground. He devolves into violent shouting matches with himself. He takes things apart to find out how they work but then can't figure out how to put them back together again. He also writes at Search Engine Land [7], Search Engine Journal [8] and his personal blog [9].