Many search engine marketers have offered advice about how to write high-quality text ads for use on Google AdWords (and other search engines’ pay-per-click advertising systems).
But Google runs ads on Bing, Yahoo, and even on Google itself.
In my latest article for Search Engine Land, Lessons from Google’s Own Paid Search Campaigns: Forget the “Rules”, I look at some of the sponsored listings that Google runs for Google Finance, the Nexus One cellphone, and even for AdWords itself to see what tips online marketers can learn from Google’s ad writers for use in their own PPC copy. Please check it out!
- AdWords Position Preference is Dying. Good Riddance. - April 7, 2011
- Is Google Exploiting Neuromarketing in Reporting Quality Scores? - March 21, 2011
- Does Google Reward High Quality Scores with More Impressions? - February 14, 2011
- Like a Rock: The ‘Bid-CPC’ Relationship - January 19, 2011
- From Business Intelligence to Bathtub Insights - December 30, 2010
- Google’s New “Automated Rules” - December 9, 2010
- Braking the Rules - December 6, 2010
- Google Rich Snippets for Shopping Sites: A New Dilemma - November 4, 2010
- Quality Score Never Shined My Shoes - October 19, 2010
- Ad Auctions are Not Auctions - August 24, 2010