Archive | February, 2010

The Week We Searched For – February 26, 2010

The Week We Searched For – February 26, 2010

Posted on Friday, February 26th, 2010 by

Real time search dominated this week's new stories with a new deal between Yahoo and Twitter and Google's continuing efforts to incorporate social media into their indexing mix with Facebook status updates. [...more]

Featured, News Comments (0)

Both a Positive and Negative Social Media Day

Both a Positive and Negative Social Media Day

Posted on Thursday, February 25th, 2010 by

Two "ah ha" moments highlight the power of social media to affect both positive and negative change in our lives. [...more]

Social Media Comments (1)

Pay Attention to the Man Behind the Curtain

Pay Attention to the Man Behind the Curtain

Posted on Wednesday, February 24th, 2010 by

Often only a few ads will be shown on a search query that seems like it should have many ads. Google claims that reason for this is because they only show ads with high 'relevance'. The real reason, though, is much simpler. [...more]

Featured, SEM Comments (8)

A Conversation with The Search Agency’s Carl Dunham

A Conversation with The Search Agency’s Carl Dunham

Posted on Tuesday, February 23rd, 2010 by

In a recent interview with The Search Agents, Carl Dunham reminisces on his history in search marketing, hypothesizes on what 2010 will bring to those invested in direct online marketing, and shares with us his passion for geology and skydiving. [...more]

Featured Comments (3)

Twitter trends now local – microblogging goes high street

Twitter trends now local – microblogging goes high street

Posted on Monday, February 22nd, 2010 by

With geo-targeting, Twitter becomes a local advertising platform player, offering new opportunities in high street and main street marketing. [...more]

SEO, Social Media Comments (3)

The Week We Searched For – February 19, 2010

The Week We Searched For – February 19, 2010

Posted on Friday, February 19th, 2010 by

It's been an interesting week in search, as Microsoft-Yahoo! search deal gains governmental approval, Salesforce ventures into corporate social networking and Apple fights to keep e-book prices down. [...more]

Featured, News Comments (1)

Microsoft and Yahoo! Gain Approval on Search Agreement

Microsoft and Yahoo! Gain Approval on Search Agreement

Posted on Thursday, February 18th, 2010 by

The deal to bring together the #2 and #3 largest search engines has received regulatory approval and the companies are beginning the process of implementing the agreement. [...more]

Featured, News Comments (0)

Search Engine Land Article:  The Key to Top Video Rankings on YouTube and Google

Search Engine Land Article: The Key to Top Video Rankings on YouTube and Google

Posted on Tuesday, February 16th, 2010 by

In a recent article for Search Engine Land, Drew tackles the question, "Why do some videos rank well on Google, but not on YouTube, and vice versa." [...more]

Featured, SEO, Social Media, Video Comments (1)

The ‘Drake Equation’ of Search Marketing

The ‘Drake Equation’ of Search Marketing

Posted on Tuesday, February 16th, 2010 by

In the early 1960’s astronomer Frank Drake devised an equation to estimate the number of intelligent civilizations in our galaxy. By a similar method, we can find the leverage points to optimize our SEM and SEO efforts. [...more]

Consumer Experience, Featured, SEM, SEO Comments (1)

The Week We Searched For- February 12, 2010

The Week We Searched For- February 12, 2010

Posted on Friday, February 12th, 2010 by

This week's news is buzzing with Google expanding its footprint in social media, Amazon fighting back in the e-reader market, and MySpace shaking up its management team. [...more]

Featured, News Comments (1)

The Secrets of Real-Time Search Success

The Secrets of Real-Time Search Success

Posted on Thursday, February 11th, 2010 by

The addition of real-time search results represents another major shakeup to the traditional Google results page. In a recent article in iMediaConnection, I analyze the impact on SEO strategy and highlight the best practices marketers need to manage the content included in real-time search results. [...more]

SEO Comments (1)

A Super Super Bowl

A Super Super Bowl

Posted on Wednesday, February 10th, 2010 by

It was truly a super Super Bowl because the game, the commercials, the entertainment of it all has evolved as new media has emerged. It is a more interactive experience and it is truly a spectacle for the people. [...more]

Featured Comments (0)

Search Engine Land Article: “Lessons from Google’s Own Paid Search Campaigns”

Search Engine Land Article: “Lessons from Google’s Own Paid Search Campaigns”

Posted on Tuesday, February 9th, 2010 by

In my latest Search Engine Land article, I look at the text ads Google runs to see what lessons PPC managers can learn about writing "killer" ad copy. [...more]

Featured, SEM Comments (2)

The Week We Searched For – February 8, 2010

The Week We Searched For – February 8, 2010

Posted on Monday, February 8th, 2010 by

In last week's online marketing news, Facebook turned six, celebrating its birthday with a site upgrade and a new partnership with Bing. [...more]

Featured, News Comments (1)

Importance of Tracking Google PageRank Improvement: Is PageRank Still Relevant?

Importance of Tracking Google PageRank Improvement: Is PageRank Still Relevant?

Posted on Wednesday, February 3rd, 2010 by

Much has been written about the decreasing importance of Google PageRank as a key performance indicator in SEO. Despite the measurement challenges, PageRank is a highly relevant metric and the tracking of directional changes in PR is critical. [...more]

Featured, SEO Comments (10)

Search Engine Land Article: “What is a Link Really Worth? Part 1: Valuing PageRank”

Search Engine Land Article: “What is a Link Really Worth? Part 1: Valuing PageRank”

Posted on Tuesday, February 2nd, 2010 by

Ted Ives recently authored an article entitled “What is a Link Really Worth? Part 1: Valuing PageRank” that was published on Search Engine Land. In the article, Ted develops a method to quantify link value by graphing the number of links against Toolbar PageRank. His research should help any SEO value their efforts to obtain links at different levels of Toolbar PageRank. [...more]

Featured, SEO Comments (1)

Follow Us on Twitter

Authors