The Week We Searched For- January 22, 2010 This week’s stories are highlighted growing competition in the mobile market as Nokia raises the stakes with new navigation technology and Apple schemes to drop Google for Bing as the default iPhone search engine. “Navigation on Your Nokia. For Free. Forever.” Nokia, the world’s No. 1 phone maker, ‘upped the ante’ this week for mobile phone producers and navigation makers alike with the announcement of their new, free global navigation suite. Nokia’s navigation service will be available anywhere in the world and at any time. Maps will be stored directly on the phone, making searching for a cell signal while lost a thing of the past. To read more about how Nokia’s navigation service could affect Google, Apple and companies like TomTom, check out Charlie Sorrel’s article in Wired magazine. The War Wages for the Mobile Space: Google vs. Apple Apple created a bit of controversy this week in the mobile market. Its rumored to be in talks with Microsoft to replace Google with Bing as the iPhone’s default search engine. No deal has been finalized, but the rumors highlight how controversial and competitive the smartphone market has become, particularly with Google's recent launch of the Nexus One. Amazon Introduces Kindle ‘Apps’ The e-reader market is also heating up this week with Amazon’s invitation to software developers to begin building games and puzzles for the Kindle. Programs, such as word games, should be available later this year. Many are calling Amazon expansion into the ‘app’ space a preemptive attack against Apple’s rumored tablet computer, which will include an e-reader and, as such, could pose a serious threat to Kindle’s success. European Commission Approves Proposed Oracle Acquisition of Sun Microsystems The European Commission approved Oracle’s $7.4 billion acquisition of Sun Microsystems this week. According to the Commission’s verdict this week, which launched an antitrust investigation into the deal this fall, the takeover is not expected to pose a serious threat to Europe’s database software market. Google Reaps a Near $2B Profit in Q4 Google reported a fourth-quarter profit of nearly $2 billion on Thursday, breaking records and exceeding Wall Street’s expectation. Although Google made serious efforts in 2009 to diversify its revenue base with Google Apps, YouTube and its smartphone, the majority of profits still came from search engine advertising. Google Blog Update: Synonyms Google offered a peek this week into how it interprets synonyms in search queries and results. The post offers a rare insight into Google’s algorithms and a deeper understanding into the linguistic correlations they make. According to the post, “…measurements show that synonyms affect 70 percent of user searches across the more than 100 languages Google supports. We took a set of these queries and analyzed how precise the synonyms were, and were happy with the results: For every 50 queries where synonyms significantly improved the search results, we had only one truly bad synonym.” Google’s update is a must read for anyone interested in SEO content. Obama's First Tweet President Obama published his first official tweet this week, addressing the Haitian earthquake disaster and commenting on the Red Cross’ relief efforts. While President Obama openly admits to not personally using Twitter, he has over 3.1 million followers.