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Search Engine Land Article: “The Pitfalls of Budget-Constrained Bidding”

Posted By Bradd Libby On January 25, 2010 @ 4:31 pm In Featured,SEM | No Comments

Search Engine Land recently published my article entitled The Pitfalls of Budget-Constrained Bidding [1], where I examine the downsides of both over- and underbidding on keywords.

The dangers of overbidding are well known: generating low-quality traffic at a high-cost per click (CPC), while blowing through limited budgets with few results. Bidding too little can also have adverse consequences, namely gifting top result spots to competitors and wasting valuable campaign resources.

For a more thorough explanation of how to avoid the pitfalls of budget-constrained PPC Bidding [1], make sure to check out my article on Search Engine Land.


Article printed from The Search Agents: http://www.thesearchagents.com

URL to article: http://www.thesearchagents.com/2010/01/search-engine-land-article-%e2%80%9cthe-pitfalls-of-budget-constrained-bidding%e2%80%9d/

URLs in this post:

[1] The Pitfalls of Budget-Constrained Bidding: http://searchengineland.com/the-pitfalls-of-budget-constrained-bidding-33943

[2] Search Engine Land article: “Statistical Significance”: http://www.thesearchagents.com/2010/03/search-engine-land-articlestatistical-significance-its-not-just-for-geeks-anymore/

[3] Search Engine Land Article: The Key to Top Video Rankings on YouTube and Google: http://www.thesearchagents.com/2010/02/search-engine-land-article-the-key-to-top-video-rankings-on-youtube-and-google/

[4] Search Engine Land Article: “What is a Link Really Worth? Part 1: Valuing PageRank”: http://www.thesearchagents.com/2010/02/search-engine-land-article-what-is-a-link-really-worth-part-1-valuing-pagerank/

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