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Search Engine Land Article: “The Pitfalls of Budget-Constrained Bidding”

Search Engine Land recently published my article entitled The Pitfalls of Budget-Constrained Bidding [1], where I examine the downsides of both over- and underbidding on keywords.

The dangers of overbidding are well known: generating low-quality traffic at a high-cost per click (CPC), while blowing through limited budgets with few results. Bidding too little can also have adverse consequences, namely gifting top result spots to competitors and wasting valuable campaign resources.

For a more thorough explanation of how to avoid the pitfalls of budget-constrained PPC Bidding [1], make sure to check out my article on Search Engine Land.

About Bradd Libby

Bradd easily becomes obsessed with small details. He can barely make it through a conversation without drawing a graph of something. He lives in the woods on the side of a hill in Norway. Bradd doesn't willingly wear shoes. He makes maps of places that don't exist. He picks up small shiny things he finds on the ground. He devolves into violent shouting matches with himself. He takes things apart to find out how they work but then can't figure out how to put them back together again. He also writes at Search Engine Land [7], Search Engine Journal [8] and his personal blog [9].