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Google’s Matt Cutts on the Future of SEO – Hacking?

Posted on Thursday, January 28th, 2010 by Print This Post Print This Post

Categories - Featured, SEO

Matt Cutts is Google’s official spokesperson to the SEO community. His fame grew organically as the unofficial then the official face of Google webmasters’ outreach. I like Matt Cutts, and so apparently, do other “Search Agents.”

Overall, I find him personable, entertaining and certainly honest. His honesty got him in hot water (and an unofficial slap on the wrist) last year when his offhand comments at SMX Advanced (Search Convention) in Seattle on page rank sculpting prompted some official “clarifications.”

As noted, and Matt if you’re reading this, I like you. So when I saw your video entitled “2010 Search Predictions” I thought “Right on, dude!”

2 minutes and 44 seconds later, I’m like “huh?”

Comprehensiveness, Relevance, Freshness, Speed – got it, Matt – not exactly Nostradamus, and the clarification on the difficulty of real time search, though interesting, is kind of a moot point after the initial launch algorithms of Google’s in-line ‘real-time results’ were shown to be seriously deficient in spam control. (It’s better or “more cautious” now.)

Matt then goes into his thoughts on the future of SEO.

A ‘fork in the road’, one side ethical “white hat” (or in The Search Agents case, “Orange Hat”) methods, and the other side what appears to be evil-doers focused on “drive by wins!

I’m not certain what the ulterior motives might be for spending the majority of the video talking about malware, server patches and site hacking, but that wasn’t my expectations of Google’s search guru predictions.

What about a little more on SERP interface changes, facing the challenge of Binghoo, real-time data sources, cataloging of media types, blended results‘ future and personalization of search ‘experience’?

IMHO the future of SEO 2010 is all about results’ targeting (including personal and geographical) that will create both challenges and opportunities.

Personally I believe 2010 is going to be a phenomenal year for SEO.

Matt, lets chat.

About Grant Simmons

Grant Simmons+ is an Online Marketing Professional at The Search Agency driving product development & innovation as Sr Director, SEO and Social Product.

Grant has over 22 years experience in both traditional and digital marketing, working with such companies as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Red Bull, Young Presidents’ Organization, GE Plastics, Amgen and Fox Sports.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.

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5 Responses to “Google’s Matt Cutts on the Future of SEO – Hacking?”

  1. Calvin says:

    I had missed this future of search video of Cutts’, so, thanks – and I see what you mean. Like you, I too think it’s going to be a great year for SEO.
    Here’s a post on the same topic from our blog. Link

  2. Rick says:

    I think the big thing for 2010 really is ATTRIBUTION. Caffeine and Real Time results promises to stich together digital assets across the web and serve them up in one interface. Since people are more fragmented than ever Google is really trying to maintain there dominance as the one stop shop for internet users. As such the opportunity for digital marketers is to understand this and take advantage by expanding their presence across the web. This should mean more “Shelf Space” in SERP’s and more traffic. Although this will bring up the challenge of ATTRIBUTION because all marketers like to know the ROI between activities.

  3. Calvin.. thanks for the feedback. Good article at your end too, certainly more indepth around the many points I touched upon.

    I omitted “Social Media Optimization as The New SEO” mainly because it *generally* falls outside of an SEO practioners’ expertise (I believe it requires a separate skill set), and something that in itself can be a full-time job on most large brand sites.

    Bottom line, we all agree 2010 is gearing up to be an exciting year for SEO, with both new opportunities and challenges to ensure clients’ sites continue to rank well and, more importantly, provide a steady stream of quality organic traffic wit ha propensity to convert.

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