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Google Caffeine, Are you Ready?

Posted on Wednesday, January 6th, 2010 by Print This Post Print This Post

Categories - SEO

If you are a search geek like me and some of my other counterparts at The Search Agency, you are awaiting the arrival of the first significant Google Algorithm update since 2006 with great anticipation.

There are also those for whom Google Caffein

e will sneak up on and they will be left asking, “What happened to my rankings?”  These are the people that will continue to look at Google and SEO as a great mystery.  For those of us that are paying attention, we have a unique opportunity to get out ahead and start preparing for Google’s new ranking factors.

Today, what we know is that much of the way in which Google scores pages will remain unchanged.  There are going to be some new factors added and greater weight put on others.  The new factor which has gained the most importance and attention to date is probably page load time.  This has been a factor in Google’s Quality Score for some time, so the need for webmasters to optimize for speed is nothing new.  Up until now, however, it has only been a critical factor for PPC.  The increased importance of page load time is going to present many challenges for webmasters, especially those that have large inventories of images which get stored on other domains.  When Google is required to switch back and forth from domains to download the full cache of the page, then overall page load times are going

to be very slow.  Examples like this as well as other things that bloat the weight of the page and require Google to use more of their resources to cache pages are going to decrease the score of a page.

Other factors which will continue to be relevant are content and high quality links.  What type of links are most valuable will continue to change as the search engines move towards links which are harder to game.  That will increase the importance of social media where the conversations that take place and how your brand is talked about will be given more weight in the algorithm.  Trust rank will also continue to be given more weight although Trust rank will be weighted with an emphasis towards sites that are relevant based on subject matter.

Google caffeine promises to change the way results will be displayed and is a key part of Google’s value proposition to deliver the best search results possible for their user.  Caffeine is a vital part of their strategy to provide Real Time Search, Personalized Search, Localized Search and better Universal Search.

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About Rick Egan

Rick Egan+ works in SEM, SEO, Display, Social Media, Landing Page Optimization and Digital Strategy, at The Search Agency - 11150 W. Olympic Blvd., Suite 600 Los Angeles, CA 90064 as a VP, Group Account Director - Website: www.thesearchagency.com

Rick Egan works with partners to lead their Digital Strategy efforts. Working with a team of cross functional team of search marketing experts who manage overall marketing strategy and execution for client search marketing initiatives. Prior to joining The Search Agency he ran several startup ventures where his responsibility included Marketing, Finance and Operations. Other experiences included ten years with a fortune 200 healthcare company as a Senior Product Manager developing products such as mail based health programs for diseases such as diabetes, heart health and health risk appraisals. He also spent two years as the product manager for their medical provider website portal where the site was transformed from an information services site to an interactive site focused on making it easier to do business with the company. Rick has a Masters in Business Administration and has been involved with the internet and internet technologies since 1999.

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3 Responses to “Google Caffeine, Are you Ready?”

  1. graffiti says:

    You talk about the weighting of links within Twitter and other social media, how would this fit with url shorteners like bit.ly etc?

  2. Rick says:

    Google has been working on creating the ability to follow javacript links and redirect links like these. How they weight them is still unclear but with real time results they will need to weight these types of links so that they can determine how to rank the results and also to weed out spam.


  1. Google Caffeine, Are you Ready? | The Search Agents | Google Caffeine

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