Archive | January, 2010

The Week We Searched For- January 29, 2010

The Week We Searched For- January 29, 2010

Posted on Friday, January 29th, 2010 by

This week’s stories are primarily concerned with local and social base search, as AT&T joins the race with Buzz.com and Google introduces their new social search services. [...more]

Featured, News Comments (0)

Google’s Matt Cutts on the Future of SEO – Hacking?

Google’s Matt Cutts on the Future of SEO – Hacking?

Posted on Thursday, January 28th, 2010 by

Matt Cutts recently offered his 2010 search predictions. Is the future of SEO as promising as he suggests? [...more]

Featured, SEO Comments (4)

Search Engine Land Article: “The Pitfalls of Budget-Constrained Bidding”

Search Engine Land Article: “The Pitfalls of Budget-Constrained Bidding”

Posted on Monday, January 25th, 2010 by

Search Engine Land recently published my article entitled "The Pitfalls of Budget-Constrained Bidding", where I examine the downsides of both over- and underbidding on keywords. [...more]

Featured, SEM Comments (0)

AdWords’ Scariest Loophole

AdWords’ Scariest Loophole

Posted on Monday, January 25th, 2010 by

Did you ever see a really compelling PPC ad for one of your competitors and wish you could make it less effective? Or make it reach fewer people? With AdWords, frighteningly, you can re-write or replace your competitors ads. Learn how. [...more]

Featured, SEM Comments (15)

The Week We Searched For- January 22, 2010

The Week We Searched For- January 22, 2010

Posted on Friday, January 22nd, 2010 by

This week’s stories are highlighted by growing competition in the mobile market as Nokia raises the stakes with new navigation technology and Apple looks to replace Google with iPhone as the default iPhone search engine. [...more]

Featured, News Comments (0)

The Pollution Effect

The Pollution Effect

Posted on Tuesday, January 19th, 2010 by

Paid search advertisers are acutely aware of the dependence of click traffic levels on their ad's position. But recent changes to how Google apparently serves ads in search results on its own site might have a toxic effect across the board. [...more]

Featured, SEM Comments (5)

Google vs. China – Moral Stand or Calculated Business Move

Google vs. China – Moral Stand or Calculated Business Move

Posted on Monday, January 18th, 2010 by

Increased concerns over security and censorship have prompted the world’s biggest search engine to reconsider its approach to the Chinese market. Some have praised the move as “a victory for freedom and free enterprise.” Others contend that Google’s decision to take the moral high ground on censorship is really more of a business decision than anything else. [...more]

Featured, News Comments (3)

Real-Time Search Results and the Myth of Top Ranking

Real-Time Search Results and the Myth of Top Ranking

Posted on Friday, January 15th, 2010 by

Real-time search brings a whole new set of results to searches for popular brands or companies. What is the impact of having news results and latest results appear on page one and what can a marketer do when their own site no longer shows up at the top? [...more]

Featured, SEM, SEO, Social Media Comments (7)

The Week We Searched For- January 15, 2010

The Week We Searched For- January 15, 2010

Posted on Friday, January 15th, 2010 by

This week’s stories include Google’s threat to remove their search engine from China, Google’s failed Nexus One launch and Facebook’s continuing efforts to improve their privacy policy. [...more]

Featured, News Comments (0)

Mark Fillmore – Nomination For A 2010 SEMMY

Mark Fillmore – Nomination For A 2010 SEMMY

Posted on Thursday, January 14th, 2010 by

Mark Fillmore recently had his post on URL Confusion nominated for a SEMMY award in the search tech category. It goes without saying: "We like you, we really like you." [...more]

Featured, SEO Comments (3)

Does Google Know Where You Are? Do You?

Does Google Know Where You Are? Do You?

Posted on Wednesday, January 13th, 2010 by

Google uses a variety of techniques to identify your location and serve geo-targeted results. Carl Dunham explores what techniques an advertiser can use to reach customers in a specific geography, as well as some of the common pitfalls. [...more]

Featured, SEM Comments (0)

The Week We Searched For- January 8, 2010

The Week We Searched For- January 8, 2010

Posted on Friday, January 8th, 2010 by

We start of the New Year with stories from the Consumer Electronics Show (CES), where Google, Apple, Microsoft and more unveiled new technology, gadgets and plans for 2010. [...more]

Featured, News Comments (0)

Mergers, Failure, and Responsibility

Mergers, Failure, and Responsibility

Posted on Thursday, January 7th, 2010 by

Gerald Levin, former CEO of AOL-Time Warner recently apologized for presiding over the "worst deal of the century." Why do merged companies often struggle to succeed, and what responsibility should the CEO accept when they fail? [...more]

Featured Comments (0)

Google Caffeine, Are you Ready?

Google Caffeine, Are you Ready?

Posted on Wednesday, January 6th, 2010 by

Google Caffeine represents the first significant Google Algorithm update since 2006. Learn what you can do to get ahead of the competition and position your site for better rankings when Google flips the switch. [...more]

SEO Comments (3)

The Search Agents Predictions for Online Marketing in 2010

The Search Agents Predictions for Online Marketing in 2010

Posted on Monday, January 4th, 2010 by

The Search Agents have dusted off their crystal ball to predict the biggest opportunities and greatest developments to come in 2010. [...more]

Featured, News Comments (2)

Follow Us on Twitter

Authors