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Yahoo! SEM Product Changes
Posted By Ranil Wiratunga On December 10, 2009 @ 11:46 am In Featured,SEM | 3 Comments
Yahoo! used their recent Ad Forum in Sunnyvale, CA to unveil some new (and old) search products they have been testing. Some of these products definitely show Yahoo!’s new focus on transparency and control.
Without further delay, here are some of the products and features that were announced:
With these products and features, Yahoo! is definitely making an investment in search engine marketing. Search marketers everywhere are holding their collective breath to hear the plans for the Yahoo!/Microsoft agreement. What we do know about the partnership:
With a larger Microsoft engineering force expected to deliver on innovation, Yahoo! has changed to an offensive strategy in search. If, and only if, Yahoo! and Microsoft do this right, then these product features (and future features) will mean a legitimate 2nd option to Google in search advertising. SEM agencies and individual advertisers alike may need to diversify even more than they are today. Those staying informed about this partnership and about Yahoo! products will be better equipped to capitalize on any market share shifts that result from this product innovation.
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URLs in this post:
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 BingHoo is Coming – Is the Bell Tolling for SSP?: http://www.thesearchagents.com/2009/07/binghoo-is-coming-%e2%80%93-is-the-bell-tolling-for-ssp/
 Microsoft and Yahoo! Gain Approval on Search Agreement: http://www.thesearchagents.com/2010/02/microsoft-and-yahoo-gain-approval-on-search-agreement/
 Bing Entertains – Can Microsoft focus on one cohesive strategy PLEASE?: http://www.thesearchagents.com/2010/06/bing-entertains-can-microsoft-focus-on-one-cohesive-strategy-please/
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