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Privacy Day on Facebook

Today is privacy day on Facebook. Facebook will be sending a request to users to review and update their privacy settings [1].  Facebook has indicated that the updated privacy setting will be friendlier to the user.

Facebook has just sent out the following information regarding Facebook Privacy Day:

However, let’s not get too attached to changes happening at Facebook. Back in June, Facebook added live search in their privacy setting updates. At the same time, Facebook allowed users to a fantastic level of control by allowing users to choose which list has permission to see each individual status update. This feature was promptly disabled, much to the dismay of the casual user as well as the business minded user.

SEO becomes more relevant in the social media space almost daily. Between these new privacy adjustments, real time search, and Bing’s deal with Facebook and Twitter [2], search and social media are becoming one inseparable entity. Today’s changes will ironically make it more likely that private information will be easier to search. As users may have the choice of making private information public, status updates may begin to appear in the SERPs (and more often in the SMERPs [3] . This can be of great advantage to users establishing themselves as both a person and a brand. A Facebook profile with a vanity URL will almost always appear as one of the first results for the name used. What are the results when you Google your name (come on, we all do it)? As social media sites begin to take top positions in the SERPs, what will appear?

About Kate Shaw

Hailing from the high desert where I began my love with all things shiny by working with film production. Abandoning my love for film for a “real career”, I started marketing and PR for a non-profit in Sacramento. Having lived from Europe to Central and South America, I can ask for a beer in any regional Spanish accent one can imagine. Settling in Argentina, I did social media marketing for an international tourism company for 2 years before landing in Santa Monica and The Search Agency.