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Privacy Day on Facebook

Posted on Wednesday, December 9th, 2009 by Print This Post Print This Post

Categories - SEO, Social Media

Today is privacy day on Facebook. Facebook will be sending a request to users to review and update their privacy settings.  Facebook has indicated that the updated privacy setting will be friendlier to the user.

Facebook has just sent out the following information regarding Facebook Privacy Day:

  • Our current privacy model revolves around networks, but some have grown so large that they’re no longer the best way for you to control your privacy.
  • We’re removing regional networks completely and creating a simpler privacy model where you can set content to be available to only your friends, friends of your friends, or everyone.
  • We’re also introducing a new feature called Publisher Privacy Control, which gives you control over the privacy of every single thing you post, at the time you post it.
  • Our goal is also to help users find and connect with each other, which goes to the heart of the Facebook experience. That’s why we’re taking a basic set information that almost everyone on Facebook today is already sharing with everyone and making it publicly available.
  • No changes whatsoever to ads on Facebook. We do not give—and have never given—anyone’s data or personally identifiable information to advertisers.

However, let’s not get too attached to changes happening at Facebook. Back in June, Facebook added live search in their privacy setting updates. At the same time, Facebook allowed users to a fantastic level of control by allowing users to choose which list has permission to see each individual status update. This feature was promptly disabled, much to the dismay of the casual user as well as the business minded user.

SEO becomes more relevant in the social media space almost daily. Between these new privacy adjustments, real time search, and Bing’s deal with Facebook and Twitter, search and social media are becoming one inseparable entity. Today’s changes will ironically make it more likely that private information will be easier to search. As users may have the choice of making private information public, status updates may begin to appear in the SERPs (and more often in the SMERPs . This can be of great advantage to users establishing themselves as both a person and a brand. A Facebook profile with a vanity URL will almost always appear as one of the first results for the name used. What are the results when you Google your name (come on, we all do it)? As social media sites begin to take top positions in the SERPs, what will appear?

About Kate Shaw

Hailing from the high desert where I began my love with all things shiny by working with film production. Abandoning my love for film for a “real career”, I started marketing and PR for a non-profit in Sacramento. Having lived from Europe to Central and South America, I can ask for a beer in any regional Spanish accent one can imagine. Settling in Argentina, I did social media marketing for an international tourism company for 2 years before landing in Santa Monica and The Search Agency.

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One Response to “Privacy Day on Facebook”

  1. Barbara says:

    I personally believe they are heading in the right direction, but like you say, the question becomes whether the features get used and survive the long run. For me, the ability to message different people based on each individual post/change makes a huge difference, but remember, millions lived happily on Facebook without this ability and if they don’t adopt the new features now, Facebook may not keep it for the long haul.

    Thanks for the updated post…


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