Posted on Friday, December 11th, 2009 by Camille Canon
This week's stories are dominated by Facebook, with new data confirming its strong influence in holiday gift purchases. The social network also sparked controversy this week with their redesigned user privacy policy. [...more]
Posted on Thursday, December 10th, 2009 by Ranil Wiratunga
Yahoo! used their recent Ad Forum in Sunnyvale, CA to unveil some cool innovations to their SEM platform. Read more to learn about the impact of these enhancements on your current Yahoo! PPC campaigns and what we might expect once the Yahoo!/Microsoft partnership is finalized. [...more]
Posted on Wednesday, December 9th, 2009 by Kate Shaw
Today is "privacy day" on Facebook. Facebook will be sending a request to users to review and update their privacy settings which could allow more protected Facebook data to be indexed by the search engines. [...more]
Posted on Wednesday, December 9th, 2009 by Teresa Lane
With over 100,000 applications available for the iPhone and iPod touch, some targeted SEO best practices can help your new app stand out from the crowd. [...more]
Posted on Tuesday, December 8th, 2009 by George Gearhart
Trying to come up with the perfect gift for that special someone? Our resident Martha Stewart takes a look at the 5 must-have items for the search marketer that has everything. [...more]
Posted on Friday, December 4th, 2009 by Camille Canon
We start of December with a flourishing rivalry between Google and Microsoft, as they head off to chart the best map. Google also responded to criticism from Rupert Murdoch and other traditional news outlets with a new policy to limit access to content on subscription sites. [...more]
Posted on Thursday, December 3rd, 2009 by Nathan Price
Once an AdWords campaign starts generating traffic, the most important factor by far in determining Quality Score is click-through rate. Which means that the worst quality ads are often rewarded with the highest quality score. What's an ROI-based advertiser to do? [...more]
Posted on Tuesday, December 1st, 2009 by Stephanie Steward
“Creative writing and editing” has taken on a whole new meaning since I started working for TSA as an SEO content editor in September. The only things that remain the same are my approach to research and the occasional need for a good old-fashioned thesaurus. [...more]
