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5 Ways That Brands Have Failed In Social Media

This week I authored an article entitled 5 Ways Brands Fail in Social Media that was published on iMediaConnection [1], a go-to publication for digital marketers. In the article, I address the necessity of having a social media strategy, by highlighting the five key ways brands mess up their social media campaigns- again and again. The ultimate key to avoiding these social media faux-pas is to enter the game with a premeditated social media strategy. While it is an evolving media, where the rules and trends are consistently shifting, a flexible plan is better than none at all. For a more thorough explanation of these common mistakes made on social media, make sure to check out the original article on iMediaConnection [1].