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5 Ways That Brands Have Failed In Social Media

This week I authored an article entitled 5 Ways Brands Fail in Social Media that was published on iMediaConnection [1], a go-to publication for digital marketers. In the article, I address the necessity of having a social media strategy, by highlighting the five key ways brands mess up their social media campaigns- again and again.

The ultimate key to avoiding these social media faux-pas is to enter the game with a premeditated social media strategy. While it is an evolving media, where the rules and trends are consistently shifting, a flexible plan is better than none at all.

For a more thorough explanation of these common mistakes made on social media, make sure to check out the original article on iMediaConnection [1].

About Drew Hubbard

Drew has over 8 years experience in the Internet space, including hands-on web development, technical support, online marketing and all aspects of SEO, SEM, social media, email marketing, lead generation and affiliate marketing programs. Originally from Kansas City, Missouri and a graduate of The University of Missouri, Drew moved to Los Angeles in 2003 to continue a marketing career in film and television. He soon transitioned exclusively to online marketing and in the spring of 2008 joined The Search Agency where he manages innovative promotions and social media programs. Most recently, Drew has spoken about video optimization at SMX West and ad:tech.