Comments on: 5 Ways That Brands Have Failed In Social Media http://www.thesearchagents.com/2009/12/5-ways-that-brands-have-failed-in-social-media/ Online Marketing Intelligence Sun, 05 Sep 2010 21:38:08 -0700 hourly 1 http://wordpress.org/?v=3.0 By: Web Designers PA http://www.thesearchagents.com/2009/12/5-ways-that-brands-have-failed-in-social-media/comment-page-1/#comment-1833 Web Designers PA Sat, 03 Apr 2010 05:55:21 +0000 http://www.thesearchagents.com/?p=3683#comment-1833 Do you allow users to post your article on their blog ? Of course you'd get credit as the original author and a link back to this article. Do you allow that ? Do you allow users to post your article on their blog ? Of course you’d get credit as the original author and a link back to this article. Do you allow that ?

]]> By: Alec Green http://www.thesearchagents.com/2009/12/5-ways-that-brands-have-failed-in-social-media/comment-page-1/#comment-1126 Alec Green Thu, 17 Dec 2009 19:10:48 +0000 http://www.thesearchagents.com/?p=3683#comment-1126 The United example shows that bad news or negative coverage spreads far more quickly and widely than good news or positive adoration. Unfortunately, most people are fascinated by scandals, misery, and failure and will barely acknowledge success, achievement, or flawless execution. Seriously, if the broken-guitar owner had written a song about United getting him to his destination on time and offering him a free cocktail on the flight, would anyone take notice? But to Drew's point, any business will have customer service missteps. If United had dealt with the situation the right way up front, they could have turned a very negative situation into a positive. And Dave Carroll would have had to come up with a new idea for a song. The United example shows that bad news or negative coverage spreads far more quickly and widely than good news or positive adoration. Unfortunately, most people are fascinated by scandals, misery, and failure and will barely acknowledge success, achievement, or flawless execution.

Seriously, if the broken-guitar owner had written a song about United getting him to his destination on time and offering him a free cocktail on the flight, would anyone take notice?

But to Drew’s point, any business will have customer service missteps. If United had dealt with the situation the right way up front, they could have turned a very negative situation into a positive. And Dave Carroll would have had to come up with a new idea for a song.

]]> By: Barbara http://www.thesearchagents.com/2009/12/5-ways-that-brands-have-failed-in-social-media/comment-page-1/#comment-1096 Barbara Tue, 15 Dec 2009 22:58:13 +0000 http://www.thesearchagents.com/?p=3683#comment-1096 I hadn't seen the United video but love it and it is a great reminder to brands that consumers aren't limited to word of mouth when they have something to say about you (good or bad). With social media and the many outlets available, word can spread quickly when you have done right or wrong by your customers. Great article - and examples. I hadn’t seen the United video but love it and it is a great reminder to brands that consumers aren’t limited to word of mouth when they have something to say about you (good or bad). With social media and the many outlets available, word can spread quickly when you have done right or wrong by your customers. Great article – and examples.

]]> By: Steve Daleke http://www.thesearchagents.com/2009/12/5-ways-that-brands-have-failed-in-social-media/comment-page-1/#comment-1091 Steve Daleke Mon, 14 Dec 2009 22:27:56 +0000 http://www.thesearchagents.com/?p=3683#comment-1091 I agree strongly with David re: the United Airlines example. Case in point: I travelled this past Thanksgiving to visit relatives with my Taylor acoustic in tow...after first booking with United, I decided to double-check with YouTube to see which airline was indeed the guitar destroyer; needless to say, I ended up flying Southwest at a much less convenient time, but at greater peace of mind for me. Love the new website, especially The Search Agents! I agree strongly with David re: the United Airlines example. Case in point: I travelled this past Thanksgiving to visit relatives with my Taylor acoustic in tow…after first booking with United, I decided to double-check with YouTube to see which airline was indeed the guitar destroyer; needless to say, I ended up flying Southwest at a much less convenient time, but at greater peace of mind for me.

Love the new website, especially The Search Agents!

]]> By: David Hughes http://www.thesearchagents.com/2009/12/5-ways-that-brands-have-failed-in-social-media/comment-page-1/#comment-1081 David Hughes Sun, 13 Dec 2009 22:59:48 +0000 http://www.thesearchagents.com/?p=3683#comment-1081 I love the united airlines example of how anybody with a good (or bad in this case) story can impact a brand either positively or, in this case, very negatively. I love the united airlines example of how anybody with a good (or bad in this case) story can impact a brand either positively or, in this case, very negatively.

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]]> By: Twitted by mattkdecide http://www.thesearchagents.com/2009/12/5-ways-that-brands-have-failed-in-social-media/comment-page-1/#comment-1060 Twitted by mattkdecide Fri, 11 Dec 2009 18:37:06 +0000 http://www.thesearchagents.com/?p=3683#comment-1060 [...] This post was Twitted by mattkdecide [...] [...] This post was Twitted by mattkdecide [...]

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