Archive | December, 2009

Marketing Fail 2.0: Seriously Advertisers, Give SEO a Thought

Marketing Fail 2.0: Seriously Advertisers, Give SEO a Thought

Posted on Monday, December 28th, 2009 by

Aryn finds another TV commercial with a "search" call-to-action and wonders why these advertisers don’t consider the full implications of their campaigns before driving the viewer to search for a particular keyword. [...more]

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Syndicating Content without Diluting its SEO Value

Syndicating Content without Diluting its SEO Value

Posted on Wednesday, December 23rd, 2009 by

For many sites, syndicated content can be both a reliable source of revenue and an effective way to build awareness and publicity. Without the proper controls in place, however, many sites end up diluting the value of their own content and hurting their own organic rankings. Learn some best practices for making your content available to third-party publishers while preserving your site's status as the originator. [...more]

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A Review of Google’s Search-Based Keyword Tool – Back to the Drawing Board

A Review of Google’s Search-Based Keyword Tool – Back to the Drawing Board

Posted on Tuesday, December 22nd, 2009 by

Google's Search-Based Keyword Tool suggests keywords based on the content of a website as well as actual Google search queries. Can this new tool jumpstart your keyword research and expansion efforts? Our SEO content development team puts it to the test. [...more]

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Review of Microsoft Excel 2010

Review of Microsoft Excel 2010

Posted on Monday, December 21st, 2009 by

Microsoft Excel 2010 is an exciting upgrade from 2007 in terms of cool new features and also a welcome improvement in ease of use. Learn how Excel 2010 can help you better manage your SEM campaigns. [...more]

Analytics, Featured, SEM Comments (7)

The Week We Searched For- December 18, 2009

The Week We Searched For- December 18, 2009

Posted on Friday, December 18th, 2009 by

December 19th's stories from the world of search are dominated by FTC legal troubles, as Facebook is forced to justify their new privacy policy settings and Intel is required to prove they aren't the high tech chip bully. [...more]

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Is the 800-Pound Gorilla a Search Engine or an Advertiser?

Is the 800-Pound Gorilla a Search Engine or an Advertiser?

Posted on Thursday, December 17th, 2009 by

Google recently added its own comparison ads for selected industries to the AdWords platform. Although the program is in its early stages, it could represent a significant new revenue stream for Google and a big threat to the online lead generation industry. [...more]

Featured, SEM Comments (3)

URL Confusion and How to Fix it

URL Confusion and How to Fix it

Posted on Wednesday, December 16th, 2009 by

Search Engines strive to rank the best possible search result using the cleanest URL. Many large sites end up generating duplicate content on multiple URLs, which make it difficult for the spiders to figure out which page should be indexed. Learn how to determine if your site suffers from "URL confusion" and what you can do to fix it. [...more]

Featured, SEO Comments (20)

A Real-Time Improvement to Google Real-Time Search?

A Real-Time Improvement to Google Real-Time Search?

Posted on Tuesday, December 15th, 2009 by

Like many, when Google announced the integration of real-time social media feed results into results for some terms, I was excited to try it out - and was shocked at the first few results. [...more]

Featured, SEO, Social Media Comments (7)

The Hidden Cost of Using Budget Limits

The Hidden Cost of Using Budget Limits

Posted on Monday, December 14th, 2009 by

The major search engines offer budgeting features to help advertisers keep their ad spending within a specified limit and to help spread it evenly over time. But using these features can have a high hidden cost of which advertisers might not be aware. [...more]

Featured, SEM Comments (0)

5 Ways That Brands Have Failed In Social Media

5 Ways That Brands Have Failed In Social Media

Posted on Friday, December 11th, 2009 by

Social media seems like the wild west of interactive marketing, with many brands trying new tactics without a solid strategy in place. Read more to learn the five most common social media missteps, and what you can do to avoid them. [...more]

Featured, Social Media Comments (13)

The Week We Searched For – December 11, 2009

The Week We Searched For – December 11, 2009

Posted on Friday, December 11th, 2009 by

This week's stories are dominated by Facebook, with new data confirming its strong influence in holiday gift purchases. The social network also sparked controversy this week with their redesigned user privacy policy. [...more]

Featured, News Comments (1)

Yahoo! SEM Product Changes

Yahoo! SEM Product Changes

Posted on Thursday, December 10th, 2009 by

Yahoo! used their recent Ad Forum in Sunnyvale, CA to unveil some cool innovations to their SEM platform. Read more to learn about the impact of these enhancements on your current Yahoo! PPC campaigns and what we might expect once the Yahoo!/Microsoft partnership is finalized. [...more]

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Privacy Day on Facebook

Privacy Day on Facebook

Posted on Wednesday, December 9th, 2009 by

Today is "privacy day" on Facebook. Facebook will be sending a request to users to review and update their privacy settings which could allow more protected Facebook data to be indexed by the search engines. [...more]

SEO, Social Media Comments (1)

App Store SEO: Using Specialized SEO Techniques to Promote Your App

App Store SEO: Using Specialized SEO Techniques to Promote Your App

Posted on Wednesday, December 9th, 2009 by

With over 100,000 applications available for the iPhone and iPod touch, some targeted SEO best practices can help your new app stand out from the crowd. [...more]

Featured, Mobile, SEO Comments (8)

Top 5 Holiday Gifts for Your Favorite SEO

Top 5 Holiday Gifts for Your Favorite SEO

Posted on Tuesday, December 8th, 2009 by

Trying to come up with the perfect gift for that special someone? Our resident Martha Stewart takes a look at the 5 must-have items for the search marketer that has everything. [...more]

Featured, SEO Comments (7)

The Week We Searched For- December 4, 2009

The Week We Searched For- December 4, 2009

Posted on Friday, December 4th, 2009 by

We start of December with a flourishing rivalry between Google and Microsoft, as they head off to chart the best map. Google also responded to criticism from Rupert Murdoch and other traditional news outlets with a new policy to limit access to content on subscription sites. [...more]

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Quality Score vs. Quality

Quality Score vs. Quality

Posted on Thursday, December 3rd, 2009 by

Once an AdWords campaign starts generating traffic, the most important factor by far in determining Quality Score is click-through rate. Which means that the worst quality ads are often rewarded with the highest quality score. What's an ROI-based advertiser to do? [...more]

Featured, SEM Comments (9)

Trading in My Style Guides for SEO Best Practices

Trading in My Style Guides for SEO Best Practices

Posted on Tuesday, December 1st, 2009 by

“Creative writing and editing” has taken on a whole new meaning since I started working for TSA as an SEO content editor in September. The only things that remain the same are my approach to research and the occasional need for a good old-fashioned thesaurus. [...more]

Featured, SEO Comments (7)

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