Posted on Monday, December 28th, 2009 by Aryn Kennedy
Aryn finds another TV commercial with a "search" call-to-action and wonders why these advertisers don’t consider the full implications of their campaigns before driving the viewer to search for a particular keyword. [...more]
Posted on Wednesday, December 23rd, 2009 by Tanya Gill
For many sites, syndicated content can be both a reliable source of revenue and an effective way to build awareness and publicity. Without the proper controls in place, however, many sites end up diluting the value of their own content and hurting their own organic rankings. Learn some best practices for making your content available to third-party publishers while preserving your site's status as the originator. [...more]
Posted on Tuesday, December 22nd, 2009 by Aryn Kennedy
Google's Search-Based Keyword Tool suggests keywords based on the content of a website as well as actual Google search queries. Can this new tool jumpstart your keyword research and expansion efforts? Our SEO content development team puts it to the test. [...more]
Posted on Monday, December 21st, 2009 by Silvia Anghel
Microsoft Excel 2010 is an exciting upgrade from 2007 in terms of cool new features and also a welcome improvement in ease of use. Learn how Excel 2010 can help you better manage your SEM campaigns. [...more]
Posted on Friday, December 18th, 2009 by Camille Canon
December 19th's stories from the world of search are dominated by FTC legal troubles, as Facebook is forced to justify their new privacy policy settings and Intel is required to prove they aren't the high tech chip bully. [...more]
Posted on Thursday, December 17th, 2009 by Mike Solomon
Google recently added its own comparison ads for selected industries to the AdWords platform. Although the program is in its early stages, it could represent a significant new revenue stream for Google and a big threat to the online lead generation industry. [...more]
Posted on Wednesday, December 16th, 2009 by Mark Fillmore
Search Engines strive to rank the best possible search result using the cleanest URL. Many large sites end up generating duplicate content on multiple URLs, which make it difficult for the spiders to figure out which page should be indexed. Learn how to determine if your site suffers from "URL confusion" and what you can do to fix it. [...more]
Posted on Tuesday, December 15th, 2009 by Ted Ives
Like many, when Google announced the integration of real-time social media feed results into results for some terms, I was excited to try it out - and was shocked at the first few results. [...more]
Posted on Monday, December 14th, 2009 by Bradd Libby
The major search engines offer budgeting features to help advertisers keep their ad spending within a specified limit and to help spread it evenly over time. But using these features can have a high hidden cost of which advertisers might not be aware. [...more]
Posted on Friday, December 11th, 2009 by Drew Hubbard
Social media seems like the wild west of interactive marketing, with many brands trying new tactics without a solid strategy in place. Read more to learn the five most common social media missteps, and what you can do to avoid them. [...more]
Posted on Friday, December 11th, 2009 by Camille Canon
This week's stories are dominated by Facebook, with new data confirming its strong influence in holiday gift purchases. The social network also sparked controversy this week with their redesigned user privacy policy. [...more]
Posted on Thursday, December 10th, 2009 by Ranil Wiratunga
Yahoo! used their recent Ad Forum in Sunnyvale, CA to unveil some cool innovations to their SEM platform. Read more to learn about the impact of these enhancements on your current Yahoo! PPC campaigns and what we might expect once the Yahoo!/Microsoft partnership is finalized. [...more]
Posted on Wednesday, December 9th, 2009 by Kate Shaw
Today is "privacy day" on Facebook. Facebook will be sending a request to users to review and update their privacy settings which could allow more protected Facebook data to be indexed by the search engines. [...more]
Posted on Wednesday, December 9th, 2009 by Teresa Lane
With over 100,000 applications available for the iPhone and iPod touch, some targeted SEO best practices can help your new app stand out from the crowd. [...more]
Posted on Tuesday, December 8th, 2009 by George Gearhart
Trying to come up with the perfect gift for that special someone? Our resident Martha Stewart takes a look at the 5 must-have items for the search marketer that has everything. [...more]
Posted on Friday, December 4th, 2009 by Camille Canon
We start of December with a flourishing rivalry between Google and Microsoft, as they head off to chart the best map. Google also responded to criticism from Rupert Murdoch and other traditional news outlets with a new policy to limit access to content on subscription sites. [...more]
Posted on Thursday, December 3rd, 2009 by Nathan Price
Once an AdWords campaign starts generating traffic, the most important factor by far in determining Quality Score is click-through rate. Which means that the worst quality ads are often rewarded with the highest quality score. What's an ROI-based advertiser to do? [...more]
Posted on Tuesday, December 1st, 2009 by Stephanie Steward
“Creative writing and editing” has taken on a whole new meaning since I started working for TSA as an SEO content editor in September. The only things that remain the same are my approach to research and the occasional need for a good old-fashioned thesaurus. [...more]
