Posted on Monday, December 28th, 2009 by Aryn Kennedy
Aryn finds another TV commercial with a "search" call-to-action and wonders why these advertisers don’t consider the full implications of their campaigns before driving the viewer to search for a particular keyword. [...more]
Posted on Wednesday, December 23rd, 2009 by Tanya Gorlow
For many sites, syndicated content can be both a reliable source of revenue and an effective way to build awareness and publicity. Without the proper controls in place, however, many sites end up diluting the value of their own content and hurting their own organic rankings. Learn some best practices for making your content available to third-party publishers while preserving your site's status as the originator. [...more]
Posted on Tuesday, December 22nd, 2009 by Aryn Kennedy
Google's Search-Based Keyword Tool suggests keywords based on the content of a website as well as actual Google search queries. Can this new tool jumpstart your keyword research and expansion efforts? Our SEO content development team puts it to the test. [...more]
Posted on Monday, December 21st, 2009 by Silvia Anghel
Microsoft Excel 2010 is an exciting upgrade from 2007 in terms of cool new features and also a welcome improvement in ease of use. Learn how Excel 2010 can help you better manage your SEM campaigns. [...more]
Posted on Friday, December 18th, 2009 by Camille Canon
December 19th's stories from the world of search are dominated by FTC legal troubles, as Facebook is forced to justify their new privacy policy settings and Intel is required to prove they aren't the high tech chip bully. [...more]
Posted on Thursday, December 17th, 2009 by Mike Solomon
Google recently added its own comparison ads for selected industries to the AdWords platform. Although the program is in its early stages, it could represent a significant new revenue stream for Google and a big threat to the online lead generation industry. [...more]
Posted on Wednesday, December 16th, 2009 by Mark Fillmore
Search Engines strive to rank the best possible search result using the cleanest URL. Many large sites end up generating duplicate content on multiple URLs, which make it difficult for the spiders to figure out which page should be indexed. Learn how to determine if your site suffers from "URL confusion" and what you can do to fix it. [...more]
Posted on Tuesday, December 15th, 2009 by Ted Ives
Like many, when Google announced the integration of real-time social media feed results into results for some terms, I was excited to try it out - and was shocked at the first few results. [...more]
Posted on Monday, December 14th, 2009 by Bradd Libby
The major search engines offer budgeting features to help advertisers keep their ad spending within a specified limit and to help spread it evenly over time. But using these features can have a high hidden cost of which advertisers might not be aware. [...more]
Posted on Friday, December 11th, 2009 by Drew Hubbard
Social media seems like the wild west of interactive marketing, with many brands trying new tactics without a solid strategy in place. Read more to learn the five most common social media missteps, and what you can do to avoid them. [...more]
