Categories - SEO
I just completed my first week as the newest member of the SEO account management team at The Search Agency. I’ve worked for different SEO agencies in the past and I have to say, from my limited time here, I can certainly see some features that distinguish The Search Agency from other companies in the search space. Here are a few observations based on my first week with the company.
Collaborative Environment and Subject Matter Experts
One of the most striking features of The Search Agency is the collaborative environment that I’ve found here. This culture of cooperation is actually built in to each campaign. TSA’s philosophy is to assign different Subject Matter Experts (SMEs) to every client campaign. In addition to a dedicated project manager, each TSA client campaign is assigned an SME from SEO Architecture, Content and Linking. Each SME brings to the table a unique perspective and expertise in their specific SEO discipline. TSA makes sure that every client receives a team of specialists who work together to form a customizable and complete SEO strategy.
Solid Tools, Systems and Reporting
The Search Agency also employs proprietary tools, systems and reporting to ensure the success of each SEO campaign. When each campaign gets underway, TSA runs a proprietary spider that will index the various pages of your site. Acting like a search engine bot, this spider tool provides each client with a comprehensive look at how their site is viewed by the search engines. Any on-page errors or missing optimization opportunities are identified from the get-go, and strategies are developed to address each on-page issue in order to make each site more search engine friendly.
The proprietary spider tool is just one part of a detailed induction process. As soon as the client engagement begins, The Search Agency has systems in place to ensure that each project follows a regimented launch process. Each campaign follows a five-week induction period. During this time, the client’s goals are evaluated. An initial discovery process identifies new opportunities and sets a baseline for the project. Once we have a baseline and a clear understanding of each client’s objectives, our team of SMEs develops SEO strategies from a holistic standpoint. From link building to content/keyword research and SEO architecture updates, each SEO discipline is accounted for and integrated into a comprehensive campaign strategy.
Once the campaign gets going, The Search Agency has detailed reporting systems that help to track progress and identify additional areas for improvement. With in-depth dashboards displaying relevant data on various aspects of the project, each client can clearly track their SEO progress and measure that progress against the baseline reporting that was conducted during the initial induction process.
So after one week at The Search Agency, it’s clear to me that the systems in place create a disciplined, well-ordered approach to SEO. With proprietary tools, a structured induction process and detailed reporting, TSA makes sure that the objectives of each campaign are established and measureable. By putting together a team of different Subject Matter Experts, TSA ensures that each client can benefit from the combined knowledge of a bunch of smart people. I think that’s a great way to do business.
- Google vs. China – Moral Stand or Calculated Business Move - January 18, 2010
- My First Week at The Search Agency - November 5, 2009