Archive | November, 2009

Google Insights for Search: Holiday Season Could Be Rough

Google Insights for Search: Holiday Season Could Be Rough

Posted on Tuesday, November 24th, 2009 by

Google Insights for Search data implies that it could be a rough holiday season for anyone relying on seasonal gift-giving markets... [...more]

Analytics, Featured, SEM, SEO Comments (1)

SEOs Should Pay More Attention to PPC

SEOs Should Pay More Attention to PPC

Posted on Monday, November 23rd, 2009 by

Now, more than ever, it is important to remember that organically ranking #1 (or in the top 5) isn't the end of the game. SEOs need to concentrate on relevance and presenting a more action-oriented result. [...more]

Featured, SEO Comments (7)

The Week We Searched For – November 20, 2009

The Week We Searched For – November 20, 2009

Posted on Friday, November 20th, 2009 by

In this week in search, we have two game changing developments from Google, with their unveiling of their highly anticipated Chrome OS operating system and YouTube's integration of automated video captions. [...more]

Featured, News Comments (0)

To Search or Not to Search, That is the Question.

To Search or Not to Search, That is the Question.

Posted on Thursday, November 19th, 2009 by

It seems more internet users are typing URLs directly into the search box. Is this still considered search? And how does this impact our online marketing strategy? [...more]

Featured, SEO Comments (2)

Does Reading Level Matter in SEO?

Does Reading Level Matter in SEO?

Posted on Tuesday, November 17th, 2009 by

Flesch-Kincaid, Reading Levels, and Google Rankings - does it all come together? Does the "readibility" of a webpage factor into Google's organic search algorithm? [...more]

SEO Comments (22)

The Values of a Click

The Values of a Click

Posted on Friday, November 13th, 2009 by

Determining how much to bid in PPC advertising requires knowing the value of a click. But a click has several different values, some direct and some indirect, and they should each be taken properly into account to determine how much to bid on each keyword. [...more]

Featured, SEM Comments (3)

The Week We Searched For- November 13, 2009

The Week We Searched For- November 13, 2009

Posted on Friday, November 13th, 2009 by

This weeks stories are quite seasonal. Yahoo, Microsoft and Google kick off the holiday season with the gift of free WiFi and, if your cold has got you down, Google just introduced their new flu shot search feature. [...more]

Featured, News Comments (0)

Google Ad Sitelinks: To Click or Not to Click?

Google Ad Sitelinks: To Click or Not to Click?

Posted on Thursday, November 12th, 2009 by

Last Tuesday, Google announced it was expanding its Ad Sitelinks beta to all advertisers whose ads meet a quality threshold. Some wonder whether Sitelinks is merely a proto-paid-inclusion program for brand keywords. Others see the expanded paid search listings as a valuable brand-protection tool. [...more]

Featured, SEM Comments (0)

The Highest Quality Score is not Always the Best Quality Score

The Highest Quality Score is not Always the Best Quality Score

Posted on Tuesday, November 10th, 2009 by

The formula for AdRank is so simple that it's surprising how frequently, and grievously, people can sometimes get it wrong. The purpose of economic activity is to maximize profit, not Quality Score. So, when the two are in conflict, choose the lower QS. [...more]

Featured, SEM Comments (9)

SEM and SEO- Core Drivers of iDirect Success

SEM and SEO- Core Drivers of iDirect Success

Posted on Monday, November 9th, 2009 by

David Hughes discusses the key points of SEM and SEO organization in his chapter SEM and SEO: Core Drivers of iDirect Success for the book “Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives.” [...more]

Featured, SEM, SEO Comments (1)

The Week We Searched For- November 6, 2009

The Week We Searched For- November 6, 2009

Posted on Friday, November 6th, 2009 by

With Google’s introduction of their new service Google Dashboard, MSN’s makeover and Twitter’s new retweet, this week's stories are all about how social media is changing the nature of search and prompting new internet privacy boundaries. [...more]

Featured, News Comments (0)

My First Week at The Search Agency

My First Week at The Search Agency

Posted on Thursday, November 5th, 2009 by

Chris is the newest member of the account management team here at The Search Agency and offers his observations on our approach to Search Engine Optimization after one week with the company. [...more]

SEO Comments (4)

Keywords Are Not Stocks

Keywords Are Not Stocks

Posted on Wednesday, November 4th, 2009 by

Since it seems almost trite to say this, I'm not certain why it doesn't appear to have been said before: "Keywords are not stocks." But listening to many firms in the SEM industry one would think that bidding on keywords on Google is governed by the same rules as buying shares of Google, Inc. itself. [...more]

Featured, SEM Comments (1)

Strolling through the SMERPs: 6 New Social Media Terms You Must Know

Strolling through the SMERPs: 6 New Social Media Terms You Must Know

Posted on Tuesday, November 3rd, 2009 by

Social media seems to have a language all its own. With the latest terminology, you'll sound like a social media guru in no time. [...more]

Featured, Social Media Comments (9)

Follow Us on Twitter

Authors