Posted on Tuesday, November 24th, 2009 by Ted Ives
Google Insights for Search data implies that it could be a rough holiday season for anyone relying on seasonal gift-giving markets... [...more]
Posted on Monday, November 23rd, 2009 by Drew Hubbard
Now, more than ever, it is important to remember that organically ranking #1 (or in the top 5) isn't the end of the game. SEOs need to concentrate on relevance and presenting a more action-oriented result. [...more]
Posted on Friday, November 20th, 2009 by Camille Canon
In this week in search, we have two game changing developments from Google, with their unveiling of their highly anticipated Chrome OS operating system and YouTube's integration of automated video captions. [...more]
Posted on Thursday, November 19th, 2009 by Grant Simmons
It seems more internet users are typing URLs directly into the search box. Is this still considered search? And how does this impact our online marketing strategy? [...more]
Posted on Tuesday, November 17th, 2009 by David Waterman
Flesch-Kincaid, Reading Levels, and Google Rankings - does it all come together? Does the "readibility" of a webpage factor into Google's organic search algorithm? [...more]
Posted on Friday, November 13th, 2009 by Bradd Libby
Determining how much to bid in PPC advertising requires knowing the value of a click. But a click has several different values, some direct and some indirect, and they should each be taken properly into account to determine how much to bid on each keyword. [...more]
Posted on Friday, November 13th, 2009 by Camille Canon
This weeks stories are quite seasonal. Yahoo, Microsoft and Google kick off the holiday season with the gift of free WiFi and, if your cold has got you down, Google just introduced their new flu shot search feature. [...more]
Posted on Thursday, November 12th, 2009 by Matt Grebow
Last Tuesday, Google announced it was expanding its Ad Sitelinks beta to all advertisers whose ads meet a quality threshold. Some wonder whether Sitelinks is merely a proto-paid-inclusion program for brand keywords. Others see the expanded paid search listings as a valuable brand-protection tool. [...more]
Posted on Tuesday, November 10th, 2009 by Bradd Libby
The formula for AdRank is so simple that it's surprising how frequently, and grievously, people can sometimes get it wrong. The purpose of economic activity is to maximize profit, not Quality Score. So, when the two are in conflict, choose the lower QS. [...more]
Posted on Monday, November 9th, 2009 by David Hughes
David Hughes discusses the key points of SEM and SEO organization in his chapter SEM and SEO: Core Drivers of iDirect Success for the book “Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives.” [...more]
