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Top 10 Online Marketing Costume Ideas

Posted on Thursday, October 29th, 2009 by Print This Post Print This Post

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Saturday is the official date for Halloween, but Friday, being the closest working day, is the unofficial date for “Office Halloween.”  And if your HR department is as cool as ours, you will be highly encouraged to dress up.  And I’m assuming if you are reading The Search Agents blog, you are in online marketing and looking for something clever enough to win that lunchtime costume contest.  And with that said, I present you with the best last-minute costume ideas we could think up.

Arrrgggoogle webmaster tools

10. Matt Cutts On Halloween

Supplies: Fake Goatee, Pirate Costume, Google T-Shirt

Dressing up as Matt Cutts is probably the first idea that came to mind.  But if you want to take it to the next level, you’re going to need an eye patch.  It’s no secret that Cutts is a big fan of Talk Like A Pirate Day and he even dressed as a pirate for his own Halloween festivities in 2005.  So now when people ask who you are, you can say, “I’m Matt Cutts on Halloween on Halloween.”

martin-short9. Tiny URL

Supplies: T-Shirt, Marker

Before I continue, I’m not encouraging Tim Conway style comedy here. This suggestion should only be used by short people who are okay with self-deprecating humor. Now that I’ve said that, I think the rest is pretty self-explanatory. You write “URL” on the shirt and put it on. If you think you might spend your whole day explaining the joke, you might want to write “Bit.ly”. This one isn’t going to win you any contests, but we’re only at number nine.

jeeves8. Jeeves

Supplies: Butler Costume

To get the effect you’ll have to walk around the office answering questions with bizarre answers, constantly poking your head into meetings to ask, “Anybody need me to find them something?” This costume works in the same way that a Pee Wee Herman costume would work; its nostalgic and ironic at the same time.


7. Google Spider

Supplies: Spider Costume, Google T-Shirt

Although slightly risky, this is the most rewarding costume on the list.  Here’s what you do:  Walk into the office, wander around for a bit, look through the discarded papers by the printer, go to your office, climb out the window, go home.

digg-logo6. Social Media Logo

Supplies: Varies

This one is open to interpretation and to be honest, not very clever nor funny. But maybe you’re the person known around the office as Mrs. Digg or Stumble Upon Steve. And luckily we are in online marketing because at a law firm, “Facebook Fred” soon becomes “Fred that got fired for being on Facebook all the time.” I’d suggest varying the idea a bit and maybe going as a Digg Badge – and don’t be shy, give yourself a few thousand hits. Of course, you should be fine with people touching you all day. OMG someone actually did this.

seth-godin5. Seth Godin

Supplies: Bald Wig, Yellow Poster Board

Tape the poster board to your back so that your head is silhouetted in front of it. When someone asks what you are – stare up at the ceiling. It’s that simple. And if the poster board falls off you are now Ben Kingsley. If you really want to up the ante you could do a Native American / Seth Godin costume and say you’re part of the Godin Tribe.

3014. 301 Re-Direct

Supplies: White T-Shirt, Marker

This is a good one for that last second ‘I woke up this morning and totally forgot we were supposed to dress up’ costume.  Get out the marker and write “.htaccess” in giant letters on the back of the shirt.  Then in smaller print below it write this (substitute your own name of course):

rewriteengine on
rewritecond %{HTTP_HOST} ^FrankEybsen$
rewriterule ^(.*)$ “FrankEybsenOnHalloween” [R=301,L]

And before I get a bunch of nerds filling up the comments, if you work in a technical role you should probably make that a 302.

search-agent3. Your OWN Company Mascot

Supplies: Varies

Hold on, let me go find whoever did this at The Search Agency and snap some photos for you…

I can’t believe it.  I just can’t believe.  No one is dressed up as “The Search Agent”.  Well each company is clearly different, but I’ve done this one before.  I had only been working at the company that had a division called Agent Image for a month when I came to work as a secret agent with a PSD file name taped to my back.  No one really got it.  On second thought, this might not be the best idea.

balloon-boy2. #balloonboy

Supplies: I have no idea, maybe cardboard or sculpting foam?

There is no question that someone at your office thought they were really clever and dressed as the Balloon Boy. But you are totally going to trump them with your Twitter trending topics Balloon Boy hash tag. I’m assuming the costume would be making a giant “#balloonboy” out of something and then figuring out a way to make it a part of your body. If you can pull it off you’ve got the costume contest in the bag. But once people start putting together how long it must have taken you to make it you’ll be taking home the ‘biggest dork at work’ award as well.

link-costume1. Link With Good Anchor Text

Supplies: Link Costume, Fake Anchor

Link, of course, is the object of desire for anyone trying to increase their search engine rankings AND the hero of the popular video game series Zelda (Zelda was actually the princess Link is trying to save).   Good luck finding a Link costume last second, but if you happen to get your hands on one all you need now is a fake anchor and some SEO humor.  Assuming that a fake anchor is kinda hard to find, I’d advise making a two-dimensional one out of poster board.  You can then tape it to your chest.  The hard part is going to be what to write on the anchor.  My suggestion: “buy viagra”.

About Frank Eybsen

With a college screenwriting background, Frank turns SEO and Social Media campaigns into complicated narratives with intricate plot twists and subtle literary devices. He draws influence from his background in freelance design and project management. When not advancing the virtual empires of his clients you can find him at the Venice volleyball courts or covering a show for his music blog.

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14 Responses to “Top 10 Online Marketing Costume Ideas”

  1. ROTFL

    ’nuff said, and happy Halloween!

  2. Tanya says:

    Frank! Why didn’t you come to work as the Search Agent??

  3. Kevin Spence says:

    I made a similar post (though mine’s limited to SEO costumes). Check it out here if you want http://makeitrank.com/seo-halloween-costumes

  4. Based on everything I see I am always more amazed about on-line marketing because of watching the way in which the the current generations interact with their peers with the internet. My 10 year old grand daughter just took me a site they had launched to aggregate teenage topics for their group of friends. They were asking about how one could launch online advertising on the system to generate revenue. very poud.

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