Debate over Net Neutrality Continues in Washington
AT&T and Google may have officially become corporate nemeses this week, after the Federal Communications Commission pushed new rules forward that require  internet providers to support slow connections. Google naturally wants AT&T and other internet providers to supply traffic equally, but internet access providers fear this could cut into their revenue. The political topic of net neutrality, an issue which President Obama addressed in his campaign over a year ago, seems to have become a battle between the old and the new- or AT&T and Google. To read more on the FCC’s draft, check out Saul Hansell’s article. 
Bing and Google to Include Tweets in Organic Search Results
Bing announced this week at the Web 2.0 Summit  their partnership with Twitter and plans to begin incorporating live tweets into their organic search results. Without missing a beat, the very same day, Google announced  that they too had reached an agreement with Twitter and would start indexing tweets. To read more about how tweets will affect search, check out Alec Green’s crowdsourced reaction , which includes insight from some of our brightest ‘agents.’
Accenture Looks to Join the Search Field
Accenture , the tech consulting agency, announced their plans  to join in on the internet marketing industry. According to the Accenture, big companies are more eager to shift their spending to the Web and as technology improves, it is increasingly easy to serve highly targeted display ads. Their ambition is to use Adchemy’s  technology to better cater to demographic information and optimize the post-click experience to improve ROI.
If Google can do it, so can Facebook. (Music that is)
Word slipped out this week that Google will venture  into the music industry. Plans to include music in their search results are to be announced next week, but word is that the service will be powered by Lala  and MySpace’s iLike. Facebook has also been toying with the idea of introducing music into their network and is in partnership with Lala. Facebook’s service  will allow users to purchase music over their already popular gift store platform. I suggest checking out Richard Metzger’s article , which compares Lala to other peer-to-peer streaming services and questions why Google chose them over others to power their music service.
Bits and Bolts
- China Daily, a state run newspaper, added to the controversy this week over plans to offer Google Books in China with an article that further muddled the proposed relationship between Google Books and Chinese authors .
- Amazon’s profits surpassed expectations, raising 69% in the third quarter. 
- Sergey Brin made a surprise appearance at a press conference at the Web 2.0 Summit on Thursday and expressed his disappointment  that Yahoo is abandoning many of their revolutionary search features, such as its back-end crawling system.
- Microsoft, together with Burger King, is launching a new promotion in Japan. Burger King is set to release a Windows 7 Whopper,  complete with seven beef patties and costing ¥777. It will also only be available for 7 days.
- Reports suggest that Bing is growing , but at Yahoo’s cost, not Google’s.
- Google announced at the Web 2.0 Summit their plans to launch a new Social Search product  in a few weeks.
- The Week We Searched For- May 11, 2012  - May 11, 2012
- Interview with Cassandra Caswell-Stirling  - May 10, 2012
- The Week We Searched For- April 30-May 2, 2012  - May 4, 2012
- eRetailers Winning Customers at the Zero Moment of Truth  - May 3, 2012
- The Week We Searched For- April 20, 2012  - April 20, 2012
- The Week We Searched For- April 13, 2012  - April 13, 2012
- The Week We Searched For- April 6, 2012  - April 6, 2012
- An Interview with Erik Freeman  - April 5, 2012
- The Week We Searched For- April 2, 2012  - April 2, 2012
- The Week We Searched For- March 23, 2012  - March 23, 2012