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The Week We Searched For- October 16, 2009

Farewell to Yahoo!’s Paid Inclusion

Big news in the world of search engine optimization this week, as Yahoo! announced [1] their plans to shut down their Paid Inclusion program at the end of the year. The removal comes has part of Yahoo’s new partnership with Bing, which will switch Yahoo’s search platform to Bing’s algorithm. Yahoo’s Paid Inclusion program has been a controversial topic in the search industry since its advent in 2001. To read more about the history of Yahoo’s paid inclusion, check out Matt Kain’s ‘Eulogy for Yahoo’s SSP’ [2], and for a discussion about how this change will effect SEO optimization, check out Otto’s blog post ‘ The Death Knell for Yahoo Paid Inclusion.’ [3]

Levinson Leaves Google Board

Google announced early this week [4] that Arthur Levinson has left his position on the company’s board of directors, effective immediately. Levinson leaves his post of five years in the middle of a federal antitrust investigation [5] into Google and Apple’s boards. The investigation has been ongoing since May 2009. Since then Google CEO Eric Schmidt has resigned his seat [6] on the board of directors of Apple. Although no official explanation was given, some speculate that his resignation reflects growing tension between Apple and Google over competition in the mobile market. To read more about the topic, check out Cecilia Kang’s article [7] in The Washington Post.

Shazam Attracts Kleiner Perkins

Shazam [8] announced this week the popular mobile music discovery engine had reached the 50 million user milestone. This news was coupled with an announcement that Shazam will receive funding [9] from Kleiner Perkins iFund, the same venture capital firm that backed Google and Amazon.

Digg’s Ad Commenting to Increase Revenue

Digg [10] executives tripled their revenue expectations for the year based on the growing success of their ad commenting platform. The advertising platform was first introduced [11] back in June 2009. It enables users to comment on advertisements the same way they interact with posted articles. To read more about why this platform has proven to be so popular and profitable, check out  Andrew LaVallee’s [12] article in the Wall Street Journal.

Google’s Profits in Third Quarter Point to Growth in Search Ads

As economists all over the world argue about the future of America’s economy, Google surprised everyone this quarter with a 27% jump in profit. It is still unclear whether this improvement reflects overall economic progress or a rebound for the online advertising industry. To read more about how Google’s announcement reflects the economy at large, check out David Sarno’s article [13] and to find out more about how other search engines are fairing, check out Miguel Helft’s article in the NYTimes. [14]

Bits and Bolts

About Camille Canon

Outside of summer jobs and not-for-profit internships, The Search Agency is my first official place of employment. I recently graduated from Mount Holyoke College, where I studied Art History and German. I am an avid cook, baker, and destroyer of diets. My specialties are cream cheese brownies, biscotti cookies and lemon bars. I am also an Art enthusiast. Living in Berlin enables me to follow a young, emerging Art scene complete with “eccentric” performance pieces and temporarily converted butcher shop galleries. I also enjoy running, traveling, and handy work. Camille Canon + [29]