Posted on Tuesday, October 20th, 2009 by Brad Lohan
The success of "Paranormal Activity" recalls the lightning-in-a-bottle phenomenon that was "The Blair Witch Project" in 1999. Not only are both films of the "found footage" horror sub-genre, but their limited marketing budgets were wisely spent on aggressive online marketing campaigns with websites that enhanced their mystique. [...more]
Posted on Friday, October 16th, 2009 by Craig Cochrane
On Wednesday, Danny Sullivan wrote about the confusion over Yahoo’s treatment of the meta-keywords tag. It led to a spirited discussion (smack down!) here about the importance of meta-keywords and meta-descriptions. [...more]
Posted on Friday, October 16th, 2009 by Camille Canon
This week has proven very eventful for those in SEO with Yahoo!’s announcement to terminate its Paid Inclusion program and Google’s removal of PageRank from its webmaster tools. [...more]
Posted on Thursday, October 15th, 2009 by Matt Kain
Although not publicly confirmed by Yahoo! at the time of writing, it seems that the Search Submit Pro program will be terminated at the end of this year. Often referred to as Paid Inclusion, this powerful, effective and highly profitable program has been much maligned historically by people who did not really understand it, or who were not able to achieve reseller status to benefit from it. [...more]
Posted on Thursday, October 15th, 2009 by Otto
For the companies that have been relying on Search Submit Pro for their traffic listings in Yahoo!, they better get their SEO efforts in high gear. If they are not ranking in Bing, they won’t be ranking in Yahoo! and their traffic will dry up at the end of Q4. The SSP program has been discontinued. [...more]
Posted on Thursday, October 15th, 2009 by Jeff Shih
Recently, my Facebook account was inaccessible for 9 days. Facebook downtime gave me a glimpse into what life might be like to be without Facebook. It wasn’t a pretty picture. [...more]
Posted on Wednesday, October 14th, 2009 by Kate Shaw
I had pretty much assumed that anyone with a Facebook account and a job knew about the old “Friend vs Work Profile”. But recently discovered that even the most tech savvy users don't understand exactly how to do this. So, here is a quick guide of how to separate work life from private life on Facebook. [...more]
Posted on Tuesday, October 13th, 2009 by Frank Lee
I came across a billboard for the upcoming movie "2012" The billboard included a big "search: 2012" call to action, which I did both on my mobile device and wired computer. Read more to get the results and what this case study teaches us about bridging the gap between offline promotions and online engagement. [...more]
Posted on Friday, October 9th, 2009 by Camille Canon
This week in search is filled with the possibilities of Twitter and YouTube becoming profitable, the adventures of a struggling economy, and a Google brunch. [...more]
Posted on Thursday, October 8th, 2009 by Erik Freeman
If you’re an SEO like me then you’re concerned with links. If the right links point at your site in the right way your rankings will improve. You’ve read a thousand blogs and and every one of them is yammering on about paid links. Let's cut through the chatter and get to the facts about one of SEO's most controversial topics. [...more]
