Archive | October, 2009

The Week We Searched For – October 30, 2009

The Week We Searched For – October 30, 2009

Posted on Friday, October 30th, 2009 by

This week Microsoft had a hard time keeping things in order. They suffered a delay in their deal with Yahoo and a cancellation of their highly anticipated Family Guy episode. Google is staying hip, however, with their newly announced music service and a surprise music roundtable in Hollywood. [...more]

Featured, News Comments (0)

Top 10 Online Marketing Costume Ideas

Top 10 Online Marketing Costume Ideas

Posted on Thursday, October 29th, 2009 by

With Halloween fast approaching, here are some last-minute costume ideas sure to make you the talk of your office party. [...more]

Featured Comments (8)

Getting Started with Web Analytics

Getting Started with Web Analytics

Posted on Thursday, October 29th, 2009 by

The web analytics landscape has changed drastically over the last few years and most online marketers choose between two products: Google Analytics and Omniture Sitecatalyst. Richard provides some pros and cons to help you choose the best web analytics platform for your business. [...more]

Analytics Comments (2)

Mr. Gorbachev, Tear Down This Wall!

Mr. Gorbachev, Tear Down This Wall!

Posted on Wednesday, October 28th, 2009 by

In any business, you never know where the next great idea will come from. What steps can managers take to open the lines of communication between senior and junior members of the team? [...more]

SEO Comments (0)

Family Guy Starring Windows 7 – Old Media Jumps the Shark

Family Guy Starring Windows 7 – Old Media Jumps the Shark

Posted on Tuesday, October 27th, 2009 by

On November 8, Fox will air a special 100% commercial-free episode of Family Guy. Until yesterday, it was to be sponsored by Microsoft as part of a larger deal with Fox to promote Windows 7. What does this type of branded integration say about the current state of television advertising and the disruptive impact of the internet? [...more]

Featured Comments (3)

Search 2012:  Clever Strategy or Marketing Fail

Search 2012: Clever Strategy or Marketing Fail

Posted on Monday, October 26th, 2009 by

While driving home a few weeks ago, I also noticed a huge sign attached to a building that read “We Were Warned. Search: 2012.” Aryn puts this promotion to the test, and gives some useful tips for any advertiser using offline media to drive online search behavior. [...more]

Featured, Mobile, SEO Comments (5)

The Week We Searched For – October 23, 2009

The Week We Searched For – October 23, 2009

Posted on Friday, October 23rd, 2009 by

This week’s results are fully of controversy and competition, especially for Google, as they compete with Bing over Twitter, Facebook over music and AT&T over the political future of the internet. [...more]

Featured, News Comments (0)

Google and Microsoft Reach Agreements with Twitter

Google and Microsoft Reach Agreements with Twitter

Posted on Thursday, October 22nd, 2009 by

Both Google and Microsoft have reached agreements with Twitter to incorporate real-time tweets in their respective search results. I asked some fellow Search Agents to share their reaction and to speculate on the potential impact on all 3 companies, the SEO industry, and search behavior. [...more]

Featured, News, SEO Comments (0)

SEO Best Practices for YouTube

SEO Best Practices for YouTube

Posted on Thursday, October 22nd, 2009 by

Ready to join the billions on YouTube? Drew offers some skillful advice for overcoming the challenges of a Flash driven search engine and provides some helpful hints for optimizing your YouTube videos. [...more]

SEO, Video Comments (73)

Google’s Synonym Search – the ‘Tilde’ Character

Google’s Synonym Search – the ‘Tilde’ Character

Posted on Wednesday, October 21st, 2009 by

Ever used the tilde character in your search queries? Could you identify the tilde character on an eye chart? Turns out this curvy diacritical mark can open up a world of possibilities both for searchers and for SEO. [...more]

SEO Comments (5)

Will the Success of “Paranormal Activity” Change the Face of Movie Marketing?

Will the Success of “Paranormal Activity” Change the Face of Movie Marketing?

Posted on Tuesday, October 20th, 2009 by

The success of "Paranormal Activity" recalls the lightning-in-a-bottle phenomenon that was "The Blair Witch Project" in 1999. Not only are both films of the "found footage" horror sub-genre, but their limited marketing budgets were wisely spent on aggressive online marketing campaigns with websites that enhanced their mystique. [...more]

Featured, Social Media Comments (1)

The Great Meta Debate

The Great Meta Debate

Posted on Friday, October 16th, 2009 by

On Wednesday, Danny Sullivan wrote about the confusion over Yahoo’s treatment of the meta-keywords tag. It led to a spirited discussion (smack down!) here about the importance of meta-keywords and meta-descriptions. [...more]

SEO Comments (2)

The Week We Searched For- October 16, 2009

The Week We Searched For- October 16, 2009

Posted on Friday, October 16th, 2009 by

This week has proven very eventful for those in SEO with Yahoo!’s announcement to terminate its Paid Inclusion program and Google’s removal of PageRank from its webmaster tools. [...more]

Featured, News Comments (0)

A Eulogy for Yahoo! SSP – One of the Better, and Least Understood, Innovations in Search

A Eulogy for Yahoo! SSP – One of the Better, and Least Understood, Innovations in Search

Posted on Thursday, October 15th, 2009 by

Although not publicly confirmed by Yahoo! at the time of writing, it seems that the Search Submit Pro program will be terminated at the end of this year. Often referred to as Paid Inclusion, this powerful, effective and highly profitable program has been much maligned historically by people who did not really understand it, or who were not able to achieve reseller status to benefit from it. [...more]

Featured, SEM, SEO Comments (22)

Search Submit Pro Discontinued-SSP is Dead-The Death Knell for Yahoo Paid Inclusion

Search Submit Pro Discontinued-SSP is Dead-The Death Knell for Yahoo Paid Inclusion

Posted on Thursday, October 15th, 2009 by

For the companies that have been relying on Search Submit Pro for their traffic listings in Yahoo!, they better get their SEO efforts in high gear. If they are not ranking in Bing, they won’t be ranking in Yahoo! and their traffic will dry up at the end of Q4. The SSP program has been discontinued. [...more]

Featured, News, SEM, SEO Comments (2)

Life Without Facebook

Life Without Facebook

Posted on Thursday, October 15th, 2009 by

Recently, my Facebook account was inaccessible for 9 days. Facebook downtime gave me a glimpse into what life might be like to be without Facebook. It wasn’t a pretty picture. [...more]

Social Media Comments (5)

Facebook Privacy Settings

Facebook Privacy Settings

Posted on Wednesday, October 14th, 2009 by

I had pretty much assumed that anyone with a Facebook account and a job knew about the old “Friend vs Work Profile”. But recently discovered that even the most tech savvy users don't understand exactly how to do this. So, here is a quick guide of how to separate work life from private life on Facebook. [...more]

Social Media Comments (55)

2012:  We Weren’t Warned, Only Teased

2012: We Weren’t Warned, Only Teased

Posted on Tuesday, October 13th, 2009 by

I came across a billboard for the upcoming movie "2012" The billboard included a big "search: 2012" call to action, which I did both on my mobile device and wired computer. Read more to get the results and what this case study teaches us about bridging the gap between offline promotions and online engagement. [...more]

Featured, Mobile, SEM Comments (3)

The Week We Searched For — October 9, 2009

The Week We Searched For — October 9, 2009

Posted on Friday, October 9th, 2009 by

This week in search is filled with the possibilities of Twitter and YouTube becoming profitable, the adventures of a struggling economy, and a Google brunch. [...more]

Featured, News Comments (0)

The Key to Paid Linking Revealed

The Key to Paid Linking Revealed

Posted on Thursday, October 8th, 2009 by

If you’re an SEO like me then you’re concerned with links. If the right links point at your site in the right way your rankings will improve. You’ve read a thousand blogs and and every one of them is yammering on about paid links. Let's cut through the chatter and get to the facts about one of SEO's most controversial topics. [...more]

SEO Comments (14)

Header Tag Sculpting – An SEO Content Theory from an SEO Lamp

Header Tag Sculpting – An SEO Content Theory from an SEO Lamp

Posted on Tuesday, October 6th, 2009 by

Here's a concept I came up with one day while sitting here being a lamp. It's called Header Tag Sculpting. It's sounds black hat, but actually pretty darn white and logical to boot. Read up and lemme hear your own theories. [...more]

Featured, SEO Comments (15)

A View to a… Conversion?

A View to a… Conversion?

Posted on Monday, October 5th, 2009 by

Last week, Google unveiled an important enhancement to the AdWords interface -- view through conversion tracking in the Google Content Network. This is a step in the right direction toward being able to tie cross media performance metrics together for every marketer. [...more]

Consumer Experience, Display, Featured Comments (1)

A Wave Of Loneliness

A Wave Of Loneliness

Posted on Friday, October 2nd, 2009 by

Almost everyone here at The Search Agency works closely with Google on a daily basis. So it will come as no surprise that many of us signed up to get into the Google Wave beta months ago. Well, no one got accepted, except...me. [...more]

Social Media Comments (14)

The Week We Searched For- October 2, 2009

The Week We Searched For- October 2, 2009

Posted on Friday, October 2nd, 2009 by

This week’s searches are marked by Google’s latest investment in the pharma industry, Apple’s interest in maps and IBM efforts to become an email provider. [...more]

Featured, News Comments (0)

The One Number You Need to Grow… Revisited

The One Number You Need to Grow… Revisited

Posted on Thursday, October 1st, 2009 by

Ever had your dinner interrupted by a customer service representative wanting to ask one question about your experience with their company? More managers are using Frederick Reichheld's "ultimate question" to measure customer loyalty and evaluate their prospects for exponential revenue growth. [...more]

Consumer Experience, Featured, Social Media Comments (3)

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