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Yahoo! Rich Ads in Search

Search engines are implementing more rich media – video, pictures, reviews, maps, etc. – in search results and Yahoo’s  Rich Ads in Search (RAIS)  is one of the programs leading the charge. Currently in beta testing with only a few advertisers, RAIS is planned for full back end integration starting mid Q4 ‘09. At this time, RAIS will shift to a CPC & bided marketplace model which should open the floodgates to all advertisers. Here is some of the basic information on the program as you consider including rich media in your Yahoo SEM brand campaigns.

Video served on RAIS will initially show as a thumbnail…

RAIS1a [1]

Until clicked. The video opens up and extends the page, essentially pushing down all other listings. Videos can be viewed full screen without leaving the search page & can also be shared with social sites and blogs.

RAIS2a [2]

Here are a few additional ‘best practices’ to consider when using video in SEM:

About Ryan Jamison

Ryan has been at The Search Agency since 2008 and now serves as Senior Group Director of Paid Search. Past employers include Yahoo!, Inc. and STAR Education. Ryan is a graduate of UC Berkeley with postgraduate study completed at the American Film Institute. Ryan has over nine years of experience in creative advertising for both TV and search engine marketing. His hobbies include sports, music and enjoying the deserts and beaches of Southern California.