Posted on Thursday, September 17th, 2009 by Richard W.
If you want to have a complete understanding of SEO, you need to stop relying on other people’s advice and create your own website. Having your own site is basically a big sandbox for you to develop your craft. [...more]
Posted on Wednesday, September 16th, 2009 by Matt Kain
This post began as a review of Trust Agents and became instead a bit of a look at how one of the authors, Chris Brogan, naturally uses the principles he writes about. Leveraging his follower base tactfully and without pitching to them, he offered value, humble thanks, and fostered an almost viral campaign to promote the book. But a big part of why this worked so well is that Chris has built his network to help other people. [...more]
Posted on Wednesday, September 16th, 2009 by Brooke Temple
The key listing data collected by the various Multiple Listing Services (MLS) comes with severe restrictions on how it may be utilized online. As a result, web sites for real estate agents, brokers, franchisors, aggregators, specialists, etc. all display similar core data. [...more]
Posted on Tuesday, September 15th, 2009 by Bradd Libby
Like the great navies of historic Europe, every manager of a PPC account has the same basic goals: Glory, Profit, Praise and Power. But to get these you need a map and one of the best I know, relative the the amount of work involved, is also one of the simplest. [...more]
Posted on Monday, September 14th, 2009 by Ben Gibson
Cashback has been around for a while, but the overt link between cashback and searching is interesting and raises a number of issues for both advertisers and the search engines. [...more]
Posted on Friday, September 11th, 2009 by Barbara Palmer
I went to Back to School night for my third grader last night … and boy, did I get an education. Reading, Writing and ‘Rithmatic have been replaced with Macs, Blogs and AlphaSmart computer tablets. And I couldn’t be happier. [...more]
Posted on Friday, September 11th, 2009 by Camille Canon
‘The Week We Searched For’ is my collection of this week’s most pertinent and interesting stories from search marketing, social media, internet culture, and beyond. This week’s stories are ruled by the social networking gods, tales of weight control and judicial controversy. Enjoy! [...more]
Posted on Thursday, September 10th, 2009 by Drew Hubbard
Like most social media marketing, search engine optimization for social media profiles is still anybody's game. Drew offers some easy-to-implement best practices to improve the organic rankings of your Twitter and Facebook profiles. [...more]
Posted on Thursday, September 10th, 2009 by Alex Campbell
Yesterday, Google announced that the ubiquitious search box has been "S-U-P-E-R-sized," taking up a greater width on the page and utilizing bigger text for both the query users type in and the suggestion box dropdown. This may all sound like pretty minor stuff, but in fact it points to several important developments, both in the way Google handles search and the way it delivers ads. [...more]
Posted on Thursday, September 10th, 2009 by Aryn Kennedy
Like any good SEO, I visited Bing.com the day it launched. I liked what I saw, especially the pretty picture on the home page. A few days later I visited Bing again and noticed the picture had changed. After discovering the arrow at the bottom of the page that let me click through the daily images, I was hooked. [...more]
