- The Search Agents - http://www.thesearchagents.com -
Clammering to be social… is your brand ready to join the party?
Posted By Grant Simmons On September 23, 2009 @ 4:31 am In SEO,Social Media | 1 Comment
Clients are more frequently seeking our Social Media Marketing expertise as C-Level management looks for new marketing opportunities to enhance their brands.
Although we share the common goal of improving and enhancing clients’ presence online, our assessment of the tactics necessary to meet that goal doesn’t always include a social media component and, if it does, we try and set clear and comprehensive expectations of the commitment necessary to be deemed ‘successful.’
Social media isn’t a short term strategy that fits within the ‘normal’ marketing expertise. Companies that look at social media as a simple extension of their marketing department often underestimate the time and resource commitment to engage with clients, prospects and other “influencers.”
Before a brand launches their social media efforts, here are a few of the questions they should be asking:
Although the early adopters have been socializing at the Facebook / Twitter / MySpace “bash” for a while, having a clear understanding and plan of what you’re trying to do socially can build a successful online presence that will be an effective tool in your online and offline marketing mix.
Who doesn’t want to be the life of the party?
Article printed from The Search Agents: http://www.thesearchagents.com
URL to article: http://www.thesearchagents.com/2009/09/clammering-to-be-social-is-your-brand-ready-to-join-the-party/
URLs in this post:
 Social Media Marketing – How to Avoid the Hype: http://www.thesearchagents.com/2012/03/social-media-marketing-how-to-avoid-the-hype/
 Facebook Vanity URL Best Practices: http://www.thesearchagents.com/2009/07/facebook-vanity-url-best-practices/
 To Search or Not to Search, That is the Question.: http://www.thesearchagents.com/2009/11/to-search-or-not-to-search-that-is-the-question/
Copyright © 2009 The Search Agents. All rights reserved.