Archive | September, 2009

Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

Behind the Scenes of ‘Google AdWords Bidding Tutorial’, Part 2

Posted on Tuesday, September 29th, 2009 by

In part 2 of this post, Bradd provides a simple, visual means for determining your optimal bid from Google’s Bid Simulator. Then, uses some straightforward math to show you how to calculate the optimal bid (and CPA and ROI) for Dr. Varian's example of online retailer selling digital cameras. [...more]

Featured, SEM Comments (7)

Measuring Your SEO Strength

Measuring Your SEO Strength

Posted on Monday, September 28th, 2009 by

"Tips and Tools for Measuring your SEO Strength" a recent TSA article on iMediaConnection clarifies and demystifies some of the metrics we use to educate our clients on ranking performance and SEO success. [...more]

Analytics, SEO Comments (1)

First Blogging, Now Lifelogging

First Blogging, Now Lifelogging

Posted on Monday, September 28th, 2009 by

I just read a really interesting article in Businessweek about 75 year old Gordon Bell, a Microsoft Researcher, who for the past 10 years has been lifelogging: recording his life via various pieces of digital equipment. Do we really want to know that much about any other person – or ourselves for that matter? [...more]

Social Media Comments (3)

The Week We Searched For — September 25, 2009

The Week We Searched For — September 25, 2009

Posted on Friday, September 25th, 2009 by

‘The Week We Searched For’ is my collection of this week’s most pertinent stories from the world of search, social media, online advertising and beyond. We wind up September with a few failures and some big plans for mergers, acquisitions and advertising. [...more]

Featured, News Comments (1)

Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Optimal Bidding, Part 1: Behind the Scenes of ‘Google AdWords Bidding Tutorial’

Posted on Thursday, September 24th, 2009 by

Dr. Hal Varian produced a Google AdWords bidding tutorial in which he outlines a 4-step process for determining your optimal bidding strategy. The video includes a number of best practices for any PPC manager to follow, but also leaves out critical information and makes numerous simplifications. Bradd has identified the best practices and limitations from Dr. Varian's tutorial and translates this insight into actionable tactics to improve your campaign performance. [...more]

Featured, SEM Comments (2)

Google: ‘The Last Library’

Google: ‘The Last Library’

Posted on Thursday, September 24th, 2009 by

Google Books was recently dubbed 'the last library' at an academic conference. If Google Books passes through court in the fall, it may eventually become the 'last' library'. But the jury's still still out on whether or not it will become the 'best'. [...more]

Featured Comments (0)

Clammering to be social… is your brand ready to join the party?

Clammering to be social… is your brand ready to join the party?

Posted on Wednesday, September 23rd, 2009 by

Social media isn't a short term strategy that fits within the 'normal' marketing expertise. Companies that look at social media as a simple extension of their marketing department often underestimate the time and resource commitment to engage with clients, prospects and other "influencers." Here are some questions to ask before you join the social media party. [...more]

SEO, Social Media Comments (1)

Google + Meta Keywords Tag ≠ Rankings? DUH!

Google + Meta Keywords Tag ≠ Rankings? DUH!

Posted on Tuesday, September 22nd, 2009 by

Google does not use the keywords meta tag in web ranking? Yeah, SO??? Find out why this recent Matt Cutts announcement doesn't change a darn thing when it comes to meta content optimization best practices. [...more]

SEO Comments (6)

How Google’s Content Network Is Like John D. Rockefeller

How Google’s Content Network Is Like John D. Rockefeller

Posted on Tuesday, September 22nd, 2009 by

I have seen many markets in my career and I have never seen a market as fragmented and confusing as the display advertising market. There are over 300 ad networks a rather archaic method of connecting buyers and sellers, and an inefficient means of targeting ads to relevant audiences. Will Google be able to clean this up? [...more]

Display, Featured Comments (1)

The Week We Searched For — September 18, 2009

The Week We Searched For — September 18, 2009

Posted on Friday, September 18th, 2009 by

‘The Week We Searched For’ is my collection of this week’s most pertinent and interesting stories from search marketing, social media, internet culture, and beyond. We've got the latest happenings at Google and Facebook. And for a quick pick-me-up, check out Fast Flip or the Espresso Book Machine. [...more]

Featured, News Comments (1)

Take Your SEO Knowledge to the Next Level

Take Your SEO Knowledge to the Next Level

Posted on Thursday, September 17th, 2009 by

If you want to have a complete understanding of SEO, you need to stop relying on other people’s advice and create your own website. Having your own site is basically a big sandbox for you to develop your craft. [...more]

SEO Comments (2)

Trust Agents — A Book Review… Sort of.

Trust Agents — A Book Review… Sort of.

Posted on Wednesday, September 16th, 2009 by

This post began as a review of Trust Agents and became instead a bit of a look at how one of the authors, Chris Brogan, naturally uses the principles he writes about. Leveraging his follower base tactfully and without pitching to them, he offered value, humble thanks, and fostered an almost viral campaign to promote the book. But a big part of why this worked so well is that Chris has built his network to help other people. [...more]

Featured, Social Media Comments (4)

Illuminating Real Estate SEO

Illuminating Real Estate SEO

Posted on Wednesday, September 16th, 2009 by

The key listing data collected by the various Multiple Listing Services (MLS) comes with severe restrictions on how it may be utilized online. As a result, web sites for real estate agents, brokers, franchisors, aggregators, specialists, etc. all display similar core data. [...more]

SEO Comments (1)

Rounding the CPA Horn

Rounding the CPA Horn

Posted on Tuesday, September 15th, 2009 by

Like the great navies of historic Europe, every manager of a PPC account has the same basic goals: Glory, Profit, Praise and Power. But to get these you need a map and one of the best I know, relative the the amount of work involved, is also one of the simplest. [...more]

Featured, SEM Comments (0)

Bing and Cashback – Hijacking Sales or Fair Reward?

Bing and Cashback – Hijacking Sales or Fair Reward?

Posted on Monday, September 14th, 2009 by

Cashback has been around for a while, but the overt link between cashback and searching is interesting and raises a number of issues for both advertisers and the search engines. [...more]

Feeds, SEM Comments (7)

It’s Not the Same Old Third Grade

It’s Not the Same Old Third Grade

Posted on Friday, September 11th, 2009 by

I went to Back to School night for my third grader last night … and boy, did I get an education. Reading, Writing and ‘Rithmatic have been replaced with Macs, Blogs and AlphaSmart computer tablets. And I couldn’t be happier. [...more]

Social Media Comments (3)

The Week We Searched For — September 11, 2009

The Week We Searched For — September 11, 2009

Posted on Friday, September 11th, 2009 by

‘The Week We Searched For’ is my collection of this week’s most pertinent and interesting stories from search marketing, social media, internet culture, and beyond. This week’s stories are ruled by the social networking gods, tales of weight control and judicial controversy. Enjoy! [...more]

Featured, News Comments (1)

SEO Tips for Facebook and Twitter

SEO Tips for Facebook and Twitter

Posted on Thursday, September 10th, 2009 by

Like most social media marketing, search engine optimization for social media profiles is still anybody's game. Drew offers some easy-to-implement best practices to improve the organic rankings of your Twitter and Facebook profiles. [...more]

SEO, Social Media Comments (11)

What Does Google’s Supersized Search Box Suggest to You?

What Does Google’s Supersized Search Box Suggest to You?

Posted on Thursday, September 10th, 2009 by

Yesterday, Google announced that the ubiquitious search box has been "S-U-P-E-R-sized," taking up a greater width on the page and utilizing bigger text for both the query users type in and the suggestion box dropdown. This may all sound like pretty minor stuff, but in fact it points to several important developments, both in the way Google handles search and the way it delivers ads. [...more]

Featured, SEM, SEO Comments (1)

Confessions of a Bing Addict

Confessions of a Bing Addict

Posted on Thursday, September 10th, 2009 by

Like any good SEO, I visited Bing.com the day it launched. I liked what I saw, especially the pretty picture on the home page. A few days later I visited Bing again and noticed the picture had changed. After discovering the arrow at the bottom of the page that let me click through the daily images, I was hooked. [...more]

SEM, SEO Comments (3)

Position 1 Does Not Necessarily Imply Maximum Impressions

Position 1 Does Not Necessarily Imply Maximum Impressions

Posted on Wednesday, September 9th, 2009 by

Google doesn't shout it from the mountaintops, but not every search results in an impression for a qualified ad, even if that ad averages placement in the first position. To maximize your impressions, you need to crank your bids up to 11. [...more]

Featured, SEM Comments (5)

Project Management and SEM

Project Management and SEM

Posted on Tuesday, September 8th, 2009 by

Project Management is one of those concepts that people know they need, but not sure why or how it works. Read on for a great explanation of the key concepts and its application to search marketing. [...more]

SEM Comments (2)

The Week We Searched For — September 4, 2009

The Week We Searched For — September 4, 2009

Posted on Friday, September 4th, 2009 by

‘The Week We Searched For’ is my collection of this week’s most pertinent and interesting stories from search marketing, social media, internet culture, and beyond. [...more]

Featured, News Comments (5)

Yahoo! Rich Ads in Search

Yahoo! Rich Ads in Search

Posted on Thursday, September 3rd, 2009 by

Search engines are implementing more rich media – video, pictures, reviews, maps, etc. - in search results and Yahoo’s Rich Ads in Search (RAIS) is one of the programs leading the charge. Get the latest on this new program and learn some best practices for incoporating video clips into your PPC campaigns. [...more]

Featured, SEM, Video Comments (4)

The Bing and I: Incorporating Wolfram Alpha

The Bing and I: Incorporating Wolfram Alpha

Posted on Wednesday, September 2nd, 2009 by

We all know that Google is the category leader in search, but with the integration of Yahoo, Bing in theory moves into second but is actively looking to reposition itself in the marketplace. First, there is the “decision-engine” concept – if you can’t be first in search, try to be first in searching for flights, shopping, etc. Second, its likely that Bing will incorporate content from WolframAlpha. [...more]

SEM, SEO Comments (2)

Top 10 Coconut Headphone Moments in Social Media

Top 10 Coconut Headphone Moments in Social Media

Posted on Tuesday, September 1st, 2009 by

Social Media, however you define it at the moment, has a bit of a “Wild West” feel to it. Here are some things I’ve heard about social media over the last 6 months which either can’t be substantiated, are ridiculous, or struck me as just plain bizarre. [...more]

Featured, Social Media Comments (3)

Follow Us on Twitter

Authors