Posted on Tuesday, September 29th, 2009 by Bradd Libby
In part 2 of this post, Bradd provides a simple, visual means for determining your optimal bid from Google’s Bid Simulator. Then, uses some straightforward math to show you how to calculate the optimal bid (and CPA and ROI) for Dr. Varian's example of online retailer selling digital cameras. [...more]
Posted on Monday, September 28th, 2009 by Grant Simmons
"Tips and Tools for Measuring your SEO Strength" a recent TSA article on iMediaConnection clarifies and demystifies some of the metrics we use to educate our clients on ranking performance and SEO success. [...more]
Posted on Monday, September 28th, 2009 by Barbara Palmer
I just read a really interesting article in Businessweek about 75 year old Gordon Bell, a Microsoft Researcher, who for the past 10 years has been lifelogging: recording his life via various pieces of digital equipment. Do we really want to know that much about any other person – or ourselves for that matter? [...more]
Posted on Friday, September 25th, 2009 by Camille Canon
‘The Week We Searched For’ is my collection of this week’s most pertinent stories from the world of search, social media, online advertising and beyond. We wind up September with a few failures and some big plans for mergers, acquisitions and advertising. [...more]
Posted on Thursday, September 24th, 2009 by Bradd Libby
Dr. Hal Varian produced a Google AdWords bidding tutorial in which he outlines a 4-step process for determining your optimal bidding strategy. The video includes a number of best practices for any PPC manager to follow, but also leaves out critical information and makes numerous simplifications. Bradd has identified the best practices and limitations from Dr. Varian's tutorial and translates this insight into actionable tactics to improve your campaign performance. [...more]
Posted on Thursday, September 24th, 2009 by Camille Canon
Google Books was recently dubbed 'the last library' at an academic conference. If Google Books passes through court in the fall, it may eventually become the 'last' library'. But the jury's still still out on whether or not it will become the 'best'. [...more]
Posted on Wednesday, September 23rd, 2009 by Grant Simmons
Social media isn't a short term strategy that fits within the 'normal' marketing expertise. Companies that look at social media as a simple extension of their marketing department often underestimate the time and resource commitment to engage with clients, prospects and other "influencers." Here are some questions to ask before you join the social media party. [...more]
Posted on Tuesday, September 22nd, 2009 by David Waterman
Google does not use the keywords meta tag in web ranking? Yeah, SO??? Find out why this recent Matt Cutts announcement doesn't change a darn thing when it comes to meta content optimization best practices. [...more]
Posted on Tuesday, September 22nd, 2009 by Ted Ives
I have seen many markets in my career and I have never seen a market as fragmented and confusing as the display advertising market. There are over 300 ad networks a rather archaic method of connecting buyers and sellers, and an inefficient means of targeting ads to relevant audiences. Will Google be able to clean this up? [...more]
Posted on Friday, September 18th, 2009 by Camille Canon
‘The Week We Searched For’ is my collection of this week’s most pertinent and interesting stories from search marketing, social media, internet culture, and beyond. We've got the latest happenings at Google and Facebook. And for a quick pick-me-up, check out Fast Flip or the Espresso Book Machine. [...more]
