Comments on: Why is Clickthrough Rate the Main Factor in Quality Score? http://www.thesearchagents.com/2009/08/why-is-clickthrough-rate-the-main-factor-in-quality-score/ Online Marketing Intelligence Sun, 05 Sep 2010 21:38:08 -0700 hourly 1 http://wordpress.org/?v=3.0 By: EvgicH http://www.thesearchagents.com/2009/08/why-is-clickthrough-rate-the-main-factor-in-quality-score/comment-page-1/#comment-2810 EvgicH Wed, 02 Jun 2010 00:31:58 +0000 http://www.thesearchagents.com/?p=1602#comment-2810 " In ‘Introduction to the Google Ad Auction’ video on YouTube, Google’s chief economist Hal Varian spends the first few minutes explaining how their auction system works." Can about it more? ” In ‘Introduction to the Google Ad Auction’ video on YouTube, Google’s chief economist Hal Varian spends the first few minutes explaining how their auction system works.”
Can about it more?

]]> By: What Every AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide | Online Marketing Blog http://www.thesearchagents.com/2009/08/why-is-clickthrough-rate-the-main-factor-in-quality-score/comment-page-1/#comment-1720 What Every AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide | Online Marketing Blog Wed, 17 Mar 2010 06:01:53 +0000 http://www.thesearchagents.com/?p=1602#comment-1720 [...] We also have anecdotal evidence that adding your root or base keyword to your landing page title tag and the other keywords in the adgroup around your copy improves Quality Score marginally. If you have the time, it would be ideal to create a landing page for each individual keyword. When this is not possible, a landing page dedicated to each adgroup usually does the trick. Page Load Time/Other Factors You may have noticed “page load time” or “site speed” left out of the factors above. To be honest, I’ve never seen a poor Quality Score due to slow page load time. From my experience, as long as your page loads in a reasonable length of time, you don’t even have to worry about this for now. If increasing your page load by a half second has any impact on Quality Score, it is minimal. There are also many other marginal factors I won’t go into, but Bradd Libby does. [...] [...] We also have anecdotal evidence that adding your root or base keyword to your landing page title tag and the other keywords in the adgroup around your copy improves Quality Score marginally. If you have the time, it would be ideal to create a landing page for each individual keyword. When this is not possible, a landing page dedicated to each adgroup usually does the trick. Page Load Time/Other Factors You may have noticed “page load time” or “site speed” left out of the factors above. To be honest, I’ve never seen a poor Quality Score due to slow page load time. From my experience, as long as your page loads in a reasonable length of time, you don’t even have to worry about this for now. If increasing your page load by a half second has any impact on Quality Score, it is minimal. There are also many other marginal factors I won’t go into, but Bradd Libby does. [...]

]]> By: What Every Google AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide | Damxe http://www.thesearchagents.com/2009/08/why-is-clickthrough-rate-the-main-factor-in-quality-score/comment-page-1/#comment-1713 What Every Google AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide | Damxe Mon, 15 Mar 2010 23:01:31 +0000 http://www.thesearchagents.com/?p=1602#comment-1713 [...] Page Load Time/Other Factors You may have noticed “page load time” or “site speed” left out of the factors above. To be honest, I’ve never seen a poor Quality Score due to slow page load time. From my experience, as long as your page loads in a reasonable length of time, you don’t even have to worry about this for now. If increasing your page load by a half second has any impact on Quality Score, it is minimal. There are also many other marginal factors I won’t go into, but Bradd Libby does. [...] [...] Page Load Time/Other Factors You may have noticed “page load time” or “site speed” left out of the factors above. To be honest, I’ve never seen a poor Quality Score due to slow page load time. From my experience, as long as your page loads in a reasonable length of time, you don’t even have to worry about this for now. If increasing your page load by a half second has any impact on Quality Score, it is minimal. There are also many other marginal factors I won’t go into, but Bradd Libby does. [...]

]]> By: What Every Google AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide « Marketing-Business http://www.thesearchagents.com/2009/08/why-is-clickthrough-rate-the-main-factor-in-quality-score/comment-page-1/#comment-1699 What Every Google AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide « Marketing-Business Tue, 09 Mar 2010 03:29:44 +0000 http://www.thesearchagents.com/?p=1602#comment-1699 [...] We also have anecdotal evidence that adding your root or base keyword to your landing page title tag and the other keywords in the adgroup around your copy improves Quality Score marginally. If you have the time, it would be ideal to create a landing page for each individual keyword. When this is not possible, a landing page dedicated to each adgroup usually does the trick. Page Load Time/Other Factors You may have noticed “page load time” or “site speed” left out of the factors above. To be honest, I’ve never seen a poor Quality Score due to slow page load time. From my experience, as long as your page loads in a reasonable length of time, you don’t even have to worry about this for now. If increasing your page load by a half second has any impact on Quality Score, it is minimal. There are also many other marginal factors I won’t go into, but Bradd Libby does. [...] [...] We also have anecdotal evidence that adding your root or base keyword to your landing page title tag and the other keywords in the adgroup around your copy improves Quality Score marginally. If you have the time, it would be ideal to create a landing page for each individual keyword. When this is not possible, a landing page dedicated to each adgroup usually does the trick. Page Load Time/Other Factors You may have noticed “page load time” or “site speed” left out of the factors above. To be honest, I’ve never seen a poor Quality Score due to slow page load time. From my experience, as long as your page loads in a reasonable length of time, you don’t even have to worry about this for now. If increasing your page load by a half second has any impact on Quality Score, it is minimal. There are also many other marginal factors I won’t go into, but Bradd Libby does. [...]

]]> By: Online Marketing Blog » Blog Archive » What Every Google AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide http://www.thesearchagents.com/2009/08/why-is-clickthrough-rate-the-main-factor-in-quality-score/comment-page-1/#comment-1681 Online Marketing Blog » Blog Archive » What Every Google AdWords Advertiser Should Know About Quality Score – The Ultimate QS Improvement Guide Thu, 04 Mar 2010 07:02:20 +0000 http://www.thesearchagents.com/?p=1602#comment-1681 [...] We also have anecdotal evidence that adding your root or base keyword to your landing page title tag and the other keywords in the adgroup around your copy improves Quality Score marginally. If you have the time, it would be ideal to create a landing page for each individual keyword. When this is not possible, a landing page dedicated to each adgroup usually does the trick. Page Load Time/Other Factors You may have noticed “page load time” or “site speed” left out of the factors above. To be honest, I’ve never seen a poor Quality Score due to slow page load time. From my experience, as long as your page loads in a reasonable length of time, you don’t even have to worry about this for now. If increasing your page load by a half second has any impact on Quality Score, it is minimal. There are also many other marginal factors I won’t go into, but Bradd Libby does. [...] [...] We also have anecdotal evidence that adding your root or base keyword to your landing page title tag and the other keywords in the adgroup around your copy improves Quality Score marginally. If you have the time, it would be ideal to create a landing page for each individual keyword. When this is not possible, a landing page dedicated to each adgroup usually does the trick. Page Load Time/Other Factors You may have noticed “page load time” or “site speed” left out of the factors above. To be honest, I’ve never seen a poor Quality Score due to slow page load time. From my experience, as long as your page loads in a reasonable length of time, you don’t even have to worry about this for now. If increasing your page load by a half second has any impact on Quality Score, it is minimal. There are also many other marginal factors I won’t go into, but Bradd Libby does. [...]

]]> By: Understanding & Improving Google AdWords Quality Score - The Ultimate Guide For Advertisers - RedFly Search Engine & Internet Marketing Blog http://www.thesearchagents.com/2009/08/why-is-clickthrough-rate-the-main-factor-in-quality-score/comment-page-1/#comment-1678 Understanding & Improving Google AdWords Quality Score - The Ultimate Guide For Advertisers - RedFly Search Engine & Internet Marketing Blog Thu, 04 Mar 2010 00:07:25 +0000 http://www.thesearchagents.com/?p=1602#comment-1678 [...] We also have anecdotal evidence that adding your root or base keyword to your landing page title tag and the other keywords in the adgroup around your copy improves Quality Score marginally. If you have the time, it would be ideal to create a landing page for each individual keyword. When this is not possible, a landing page dedicated to each adgroup usually does the trick. Page Load Time/Other Factors You may have noticed “page load time” or “site speed” left out of the factors above. To be honest, I’ve never seen a poor Quality Score due to slow page load time. From my experience, as long as your page loads in a reasonable length of time, you don’t even have to worry about this for now. If increasing your page load by a half second has any impact on Quality Score, it is minimal. There are also many other marginal factors I won’t go into, but Bradd Libby does. [...] [...] We also have anecdotal evidence that adding your root or base keyword to your landing page title tag and the other keywords in the adgroup around your copy improves Quality Score marginally. If you have the time, it would be ideal to create a landing page for each individual keyword. When this is not possible, a landing page dedicated to each adgroup usually does the trick. Page Load Time/Other Factors You may have noticed “page load time” or “site speed” left out of the factors above. To be honest, I’ve never seen a poor Quality Score due to slow page load time. From my experience, as long as your page loads in a reasonable length of time, you don’t even have to worry about this for now. If increasing your page load by a half second has any impact on Quality Score, it is minimal. There are also many other marginal factors I won’t go into, but Bradd Libby does. [...]

]]> By: commercial factoring http://www.thesearchagents.com/2009/08/why-is-clickthrough-rate-the-main-factor-in-quality-score/comment-page-1/#comment-1185 commercial factoring Wed, 23 Dec 2009 04:33:40 +0000 http://www.thesearchagents.com/?p=1602#comment-1185 Hello, I just thought I would post and inform you that your page layout is really messed up on the Firefox browser. Seems to work OK in IE though. Anyhow keep up the good work. Hello, I just thought I would post and inform you that your page layout is really messed up on the Firefox browser. Seems to work OK in IE though. Anyhow keep up the good work.

]]> By: David Hughes http://www.thesearchagents.com/2009/08/why-is-clickthrough-rate-the-main-factor-in-quality-score/comment-page-1/#comment-240 David Hughes Tue, 01 Sep 2009 04:42:45 +0000 http://www.thesearchagents.com/?p=1602#comment-240 Very interesting analysis, like the way you are thinking of filters and then factors affecting QS. Thank you. Very interesting analysis, like the way you are thinking of filters and then factors affecting QS. Thank you.

]]> By: Grant Simmons http://www.thesearchagents.com/2009/08/why-is-clickthrough-rate-the-main-factor-in-quality-score/comment-page-1/#comment-235 Grant Simmons Mon, 31 Aug 2009 03:08:40 +0000 http://www.thesearchagents.com/?p=1602#comment-235 Great explanation and conclusion. Understanding that Quality Score must have it's roots in CTR, this sentence was particularily enlightening "it’s not your absolute clickthrough rate that matters – it’s your CTR relative to other ads for that keyword" I always marvel at the computing power Google brings to bear on problems like this in an effort to optimize revenue through delivery of relevant search results. Appreciate the clarity in how they may be crunching the numbers to get there. Great explanation and conclusion. Understanding that Quality Score must have it’s roots in CTR, this sentence was particularily enlightening “it’s not your absolute clickthrough rate that matters – it’s your CTR relative to other ads for that keyword”

I always marvel at the computing power Google brings to bear on problems like this in an effort to optimize revenue through delivery of relevant search results.

Appreciate the clarity in how they may be crunching the numbers to get there.

]]> By: SEOKudos http://www.thesearchagents.com/2009/08/why-is-clickthrough-rate-the-main-factor-in-quality-score/comment-page-1/#comment-234 SEOKudos Mon, 31 Aug 2009 02:52:58 +0000 http://www.thesearchagents.com/?p=1602#comment-234 <strong>Why is Clickthrough Rate the Main Factor in Quality Score?...</strong> Kudos for a great SEO article - Trackback from SEOKudos... Why is Clickthrough Rate the Main Factor in Quality Score?…

Kudos for a great SEO article – Trackback from SEOKudos…

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