Posted on Tuesday, August 18th, 2009 by Grant Simmons
Google announced its next generation of Google search, code named "Caffeine." I, for one, was inspired to learn the reasoning behind the what and why of their code name choice. [...more]
Posted on Monday, August 17th, 2009 by Tanya Gorlow
I hate to admit, but I had a lot of trouble coming up with a blog topic after 3 days at SES. And then I met Matt Cutts... [...more]
Posted on Friday, August 14th, 2009 by Zack MacLean
Have you noticed anything different about the Google search results? Probably not. But the paid search ads have shifted left, closer to the organic search results. Moving the paid ads to the center of the page should yield an increase in clickthrough (CTR) rate for advertisers. Across our entire client base, The Search Agency has found a 10.3% increase in CTR after 3 days. [...more]
Posted on Wednesday, August 12th, 2009 by Ted Ives
The 8-K filed by Yahoo on the Microsoft deal has some interesting points…One angle looks a little squirrely…if this issue is not addressed, then eventually, 10 or so years down the road, Microsoft could be faced with operating a search engine which has portions based on Yahoo technology, without a license – clearly not a smart thing to bake into any agreement… [...more]
Posted on Tuesday, August 11th, 2009 by Gabriel Law
Could advertisers increase their CTRs and conversion rates by targeting certain areas of the country with ads in both English and the predominant non-English native language? [...more]
Posted on Monday, August 10th, 2009 by Matt Kain
Google’s recent launch of a beta version of Google AdSense for Mobile Applications brings new opportunities for advertisers to profit from the expansive, yet untamed realm of mobile marketing. [...more]
Posted on Thursday, August 6th, 2009 by Grant Simmons
This morning Twitter is offline! I can just imagine the thousands of regular “Tweerps” going through withdrawal symptoms as they unwillingly make status updates on their Facebook accounts bemoaning about Twitter’s apparent disregard for their desire to post about their breakfast (or in the UK, their ‘tea’.) Quick! Call customer service! Demand a refund! Write [...] [...more]
Posted on Wednesday, August 5th, 2009 by Grant Simmons
Web design isn't for the faint of heart or unprepared. Giving users multiple choice navigation doesn't mean they'll be endeared to your online business for life. Dont treat your users like monkeys in a test lab! [...more]
Posted on Monday, August 3rd, 2009 by Bradd Libby
The comedian Groucho Marx once said of PageRank: "This is so simple a four-year-old child could understand it...Quick! Somebody get me a four-year-old child!" OK, perhaps he wasn't talking about PageRank, but he easily could have been, because PageRank is so simple that any four-year-old could figure it out. [...more]
