Posted on Monday, August 31st, 2009 by Jen Taylor
Google recently introduced a video plus box to their ad offering in the Google Search Network. This enhancement allows a user to watch a short clip that’s embedded in an advertiser’s sponsored search listing. On one campaign, Travel Channel has seen a 190% increase in CTR since launching these rich media ads. [...more]
Posted on Friday, August 28th, 2009 by Camille Canon
‘The Week We Searched For’ is my collection of this week’s most pertinent and interesting stories from search marketing, social media, internet culture, and beyond. [...more]
Posted on Friday, August 28th, 2009 by Bradd Libby
Google makes it clear that an ad's clickthrough rate (CTR) is the primary component of its Quality Score (QS). But one question which search marketers frequently overlook (and one for which Google has offered only a superficial answer) is: Why? [...more]
Posted on Thursday, August 27th, 2009 by Patrick Wynne
Do you know the difference between a 'bid', 'maximum bid', 'maximum CPC' 'maximum CPC bid', and 'bid price'? Read on for the straight talk on PPC jargon. [...more]
Posted on Wednesday, August 26th, 2009 by David Hughes
When will attribution become a mainstay in online marketing? We will never be able to understand all of the factors that go into a consumer purchase decision, but we certainly should be able to track, measure, and value the relative contributions of multiple online touchpoints. [...more]
Posted on Tuesday, August 25th, 2009 by Ryan Jamison
If all users needed to do was enter words into a box, how difficult could it be? Even Grandma Lily felt like she had a handle on it all. But now, our empty, simple search box has quietly found less obvious marketing friends as more engaging content continues to emerge. [...more]
Posted on Saturday, August 22nd, 2009 by Camille Canon
Is the dramatic increase of Baby Boomers on social networking sites destroying the magic of Facebook and driving younger traffic away? [...more]
Posted on Friday, August 21st, 2009 by Mary Hayes
When is comes to understanding Google Adwords costs vs positioning, understanding that it's an ever-changing, multi-product, global auction adds some clarity to the equation. [...more]
Posted on Thursday, August 20th, 2009 by Kate Shaw
A brand’s voice allows their social community followers to get to know what the brand is all about. A consumer who knows a brand’s identity can then decide if they would like to get to know the brand better, and perhaps want to buy it a drink. [...more]
Posted on Wednesday, August 19th, 2009 by Bradd Libby
Good account management requires a good understanding of the relationship between the clickthrough rate (CTR) for a given ad and that ad's average position. Fortunately, Google's Bid Simulator is lending a helping hand. [...more]
