Archive | August, 2009

Rich Media Ads in Search:  Google’s Video Plus Box (VPB)

Rich Media Ads in Search: Google’s Video Plus Box (VPB)

Posted on Monday, August 31st, 2009 by

Google recently introduced a video plus box to their ad offering in the Google Search Network. This enhancement allows a user to watch a short clip that’s embedded in an advertiser’s sponsored search listing. On one campaign, Travel Channel has seen a 190% increase in CTR since launching these rich media ads. [...more]

SEM, Video Comments (4)

The Week We Searched For — August 28, 2009

The Week We Searched For — August 28, 2009

Posted on Friday, August 28th, 2009 by

‘The Week We Searched For’ is my collection of this week’s most pertinent and interesting stories from search marketing, social media, internet culture, and beyond. [...more]

Featured, News Comments (3)

Why is Clickthrough Rate the Main Factor in Quality Score?

Why is Clickthrough Rate the Main Factor in Quality Score?

Posted on Friday, August 28th, 2009 by

Google makes it clear that an ad's clickthrough rate (CTR) is the primary component of its Quality Score (QS). But one question which search marketers frequently overlook (and one for which Google has offered only a superficial answer) is: Why? [...more]

Featured, SEM Comments (14)

Let’s Just Call a Bid a Bid

Let’s Just Call a Bid a Bid

Posted on Thursday, August 27th, 2009 by

Do you know the difference between a 'bid', 'maximum bid', 'maximum CPC' 'maximum CPC bid', and 'bid price'? Read on for the straight talk on PPC jargon. [...more]

SEM Comments (1)

Where Should I Spend My Next Dollar?

Where Should I Spend My Next Dollar?

Posted on Wednesday, August 26th, 2009 by

When will attribution become a mainstay in online marketing? We will never be able to understand all of the factors that go into a consumer purchase decision, but we certainly should be able to track, measure, and value the relative contributions of multiple online touchpoints. [...more]

Analytics, Featured, SEM Comments (0)

Has Our Simple, Empty Search Box Finally Found Friends?

Has Our Simple, Empty Search Box Finally Found Friends?

Posted on Tuesday, August 25th, 2009 by

If all users needed to do was enter words into a box, how difficult could it be? Even Grandma Lily felt like she had a handle on it all. But now, our empty, simple search box has quietly found less obvious marketing friends as more engaging content continues to emerge. [...more]

SEM Comments (0)

Facebooking with my Mom – The end of Facebook as we know it?

Facebooking with my Mom – The end of Facebook as we know it?

Posted on Saturday, August 22nd, 2009 by

Is the dramatic increase of Baby Boomers on social networking sites destroying the magic of Facebook and driving younger traffic away? [...more]

Social Media Comments (5)

Bidding Basics—Not So Basic After all!

Bidding Basics—Not So Basic After all!

Posted on Friday, August 21st, 2009 by

When is comes to understanding Google Adwords costs vs positioning, understanding that it's an ever-changing, multi-product, global auction adds some clarity to the equation. [...more]

Featured, SEM Comments (0)

What does your brand drink at parties?

What does your brand drink at parties?

Posted on Thursday, August 20th, 2009 by

A brand’s voice allows their social community followers to get to know what the brand is all about. A consumer who knows a brand’s identity can then decide if they would like to get to know the brand better, and perhaps want to buy it a drink. [...more]

Social Media Comments (3)

Modeling Clickthrough Probabilities

Modeling Clickthrough Probabilities

Posted on Wednesday, August 19th, 2009 by

Good account management requires a good understanding of the relationship between the clickthrough rate (CTR) for a given ad and that ad's average position. Fortunately, Google's Bid Simulator is lending a helping hand. [...more]

SEM Comments (3)

What’s in a name? Caffeine to give Google a little “boost?”

What’s in a name? Caffeine to give Google a little “boost?”

Posted on Tuesday, August 18th, 2009 by

Google announced its next generation of Google search, code named "Caffeine." I, for one, was inspired to learn the reasoning behind the what and why of their code name choice. [...more]

SEM, SEO Comments (0)

Matt Cutts and I

Matt Cutts and I

Posted on Monday, August 17th, 2009 by

I hate to admit, but I had a lot of trouble coming up with a blog topic after 3 days at SES. And then I met Matt Cutts... [...more]

SEO Comments (3)

Google Moves Ads to the Left, Clickthrough Rate Jumps 10%

Google Moves Ads to the Left, Clickthrough Rate Jumps 10%

Posted on Friday, August 14th, 2009 by

Have you noticed anything different about the Google search results? Probably not. But the paid search ads have shifted left, closer to the organic search results. Moving the paid ads to the center of the page should yield an increase in clickthrough (CTR) rate for advertisers. Across our entire client base, The Search Agency has found a 10.3% increase in CTR after 3 days. [...more]

Featured, SEM Comments (29)

Viral Intellectual Property In The Yahoo/Microsoft Deal?

Viral Intellectual Property In The Yahoo/Microsoft Deal?

Posted on Wednesday, August 12th, 2009 by

The 8-K filed by Yahoo on the Microsoft deal has some interesting points…One angle looks a little squirrely…if this issue is not addressed, then eventually, 10 or so years down the road, Microsoft could be faced with operating a search engine which has portions based on Yahoo technology, without a license – clearly not a smart thing to bake into any agreement… [...more]

Featured, SEM, SEO Comments (2)

Multilingual PPC

Multilingual PPC

Posted on Tuesday, August 11th, 2009 by

Could advertisers increase their CTRs and conversion rates by targeting certain areas of the country with ads in both English and the predominant non-English native language? [...more]

SEM Comments (2)

AdSense for Mobile Applications – A Tipping Point For Mobile Advertising?

AdSense for Mobile Applications – A Tipping Point For Mobile Advertising?

Posted on Monday, August 10th, 2009 by

Google’s recent launch of a beta version of Google AdSense for Mobile Applications brings new opportunities for advertisers to profit from the expansive, yet untamed realm of mobile marketing. [...more]

Featured, Mobile, SEM Comments (0)

Where do you tweet about Twitter being down, when Twitter is down?

Where do you tweet about Twitter being down, when Twitter is down?

Posted on Thursday, August 6th, 2009 by

This morning Twitter is offline! I can just imagine the thousands of regular "Tweerps" going through withdrawal symptoms as they unwillingly make status updates on their Facebook accounts bemoaning about Twitter's apparent disregard for their desire to post about their breakfast (or in the UK, their 'tea'.) Quick! Call customer service! Demand a refund! Write […] [...more]

Social Media Comments (5)

Targeting Monkeys Through Cool Website Design and a Big Red Fez

Targeting Monkeys Through Cool Website Design and a Big Red Fez

Posted on Wednesday, August 5th, 2009 by

Web design isn't for the faint of heart or unprepared. Giving users multiple choice navigation doesn't mean they'll be endeared to your online business for life. Dont treat your users like monkeys in a test lab! [...more]

Consumer Experience, Featured, SEO Comments (1)

Everything I Need to Know About PageRank I Learned in Kindergarten

Everything I Need to Know About PageRank I Learned in Kindergarten

Posted on Monday, August 3rd, 2009 by

The comedian Groucho Marx once said of PageRank: "This is so simple a four-year-old child could understand it...Quick! Somebody get me a four-year-old child!" OK, perhaps he wasn't talking about PageRank, but he easily could have been, because PageRank is so simple that any four-year-old could figure it out. [...more]

Featured, SEO Comments (3)

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