- The Search Agents - http://www.thesearchagents.com -

Why I’m sticking with Google over Bing (Or “The Lazy Man’s Guide to Enlightenment”)

It’s quite simple why I’m sticking with Google.

I’m not going to make the excuse of “it’s better,” “more relevant,” or any other argument that may (or may not) be true.

There’s one reason, and one reason only why Google will be my search engine of choice.

I’m lazy.

That’s it! No earth-shattering technobabble justification on semantic relevance, universal search, integrated media or UI dominance.

Luckily, I’m part of the majority. (So I don’t feel too bad and a need to rush down to the gym)

For those that have browser or smart phone preferences with Google set as default, I doubt they’ll ever change. Why should they make the effort, or know how to?

Case in point, I had to show a guy at the airport on Tuesday how to change Yahoo to Google search default on his iPhone.

Therein lies the future success of Google as the predominant search engine.

It’s become a default, a part of the English lexicon, and an accepted method of search for the unwashed masses. It’s mainstream.

So before I switch, I’m going to have to care.

And that, my friends is the true Lazy Man’s Guide to Enlightenment [1].

About Grant Simmons

Grant Simmons+ [7] is an Online Marketing Professional at The Search Agency driving product development & innovation as Sr Director, SEO and Social Product.

Grant has over 22 years experience in both traditional and digital marketing, working with such companies as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Red Bull, Young Presidents’ Organization, GE Plastics, Amgen and Fox Sports.

As an entrepreneur, Grant has been key to the successful branding, development and launch of several thriving and innovative Internet startups.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.