For those folks living under a rock, in Siberia or who had a momentary outage of their Internet, Cable TV and newspaper services, Microsoft & Yahoo announced an agreement whereby "Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers." Although the press release contained a lot of business jargon, hyperbole and superlatives, one big thing was missing from the release (to no surprise)... the name Google. The expression "white elephant in the room" is probably understated in this case. Both Yahoo! Chief Executive Officer Carol Bartz and Microsoft Chief Executive Officer Steve Ballmer alluded to the Internet giant in the press release, enough to make it an uncomfortable read. Here are the couple of obtuse mentions:
- "one company that dominates more than 70 percent of all search"
- "currently dominated by a single company"
- "will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry"
- "will lead to more value for advertisers, better results for web publishers, and increased innovation and efficiency across the Internet."
- "a new era of Internet innovation and development"
- "Providing a viable alternative to advertisers"
- "no longer have to rely on one company that dominates"
- "unleash competition and innovation in the market"