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Practical eCommerce Interview with Frank Lee

Posted By Alec Green On July 1, 2009 @ 3:32 am In SEM | No Comments

The Search Agency’s Frank Lee was recently interviewed [1] by the editors of Practical eCommerce on the subject of driving improved PPC performance on Bing.

He points out that for most advertisers and merchants, the majority of their budget and account management will be devoted to Google.  But the recent growth in search traffic, clickthrough rates, and conversion rates on Bing provide some great opportunities to increase volume.

Practical eCommerce [2] is an online magazine for small to midsize ecommerce merchants.  Founded in 2005, it  covers topics such as shopping carts, search engine optimization, pay-click-advertising, social media marketing and much more.  The online publication and e-mail newsletters are read by merchants worldwide.


Article printed from The Search Agents: http://www.thesearchagents.com

URL to article: http://www.thesearchagents.com/2009/07/practical-ecommerce-interview-with-frank-lee/

URLs in this post:

[1] interviewed: http://www.practicalecommerce.com/articles/1166-Pay-per-click-Advertising-Bing-Delivering-Improved-Results-Expert-Says

[2] Practical eCommerce: http://www.practicalecommerce.com

[3] Bing Brings More Conversions at Lower Costs: http://www.thesearchagents.com/2009/06/bing-performance/

[4] Thanksgiving Weekend Online Shopping Trends – Smartphones RULE: http://www.thesearchagents.com/2012/12/thanksgiving-weekend-online-shopping-trends-smartphones-rule/

[5] Google Introduces Shopping Campaigns for PLAs: http://www.thesearchagents.com/2013/10/google-introduces-shopping-campaigns-for-plas/

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