In the world of SEO, it often seems SEO’s are constantly chasing the next big thing to exploit. What it seems like to me is that the more things change, the more they stay the same. The most recent flavor of the month from the most recent SMX Advanced conference was PageRank sculpting. Thank you Mr. Cutts for once again providing great fodder for us bloggers. PageRank sculpting has been around for a long time, it has just been called many different things based on the time period and who was talking. It is has been referred to as link consolidation, page rank sculpting, siloing, etc. In reality, it’s always been about how a web site owner can control a user’s attention to their pages and by users I mean both humans and search engines and what we need to remember sometimes is that the first solution is still the best solution.
No Following has always been a secondary option because it defeats the first cardinal rule of SEO: “Don’t leave in the search engines’ hands what you have control over.” Despite the agreement that the engines made, it has been obvious since the very beginning that Yahoo was following no follow links. Since Google has always made its own rules and often changes their mind depending on the day of the week, there was no reason to think that they wouldn’t follow ‘no follows’, count ‘no follow’ links, and reduce or apply link credit when they felt that their opinion of a web page link is more valid than the content creator’s explicit instruction.
to be careful though how you code your HREF’s since search engines are directly reading code these days. There are endless sets of source code available to make this easy.
The main things to remember are that you control your content and you are trying to provide the best user experience for all types of users (humans and search engines). If you have great content and present it in a logical fashion that shows your expertise along a given subject matter then you will be rewarded. Tricks can get you traffic and rankings but if the content and user experience suck then any amount of Siloing or PageRank Sculpting won’t help anyway.
- Google’s “Farmer” Algorithm Update – The Search Agency POV  - March 2, 2011
- Prognostication for SEO in 2011 by a Bunch of Search Agents Wandering the Wild Frontier  - January 13, 2011
- The Secrets of Real-Time Search Success  - February 11, 2010
- Google Caffeine, Are you Ready?  - January 6, 2010
- PageRank Sculpting: Am I a Believer?  - July 29, 2009
- SEO Results Can be Achieved More Quickly Than You Think  - July 7, 2009