Posted on Friday, July 24th, 2009 by Frank Eybsen
Yahoo! made their new homepage available to visitors this week. Will a design makeover, new personalization tools, and enhanced social media integration earn Yahoo! more eyeballs and a bigger slice of the search market? [...more]
Posted on Thursday, July 23rd, 2009 by Kate Shaw
Tuesday’s free pastry promotion should have been a slam dunk for the top brand in premium coffee. Did their loyal customer base walk away fat and happy? Or was Starbucks left cleaning up the crumbs from a social media misstep? [...more]
Posted on Wednesday, July 22nd, 2009 by Bradd Libby
What does the #1 search engine have in common with an unknown manufacturer of earplugs? Absolutely nothing when it comes to measuring standard deviation of key metrics. How could this data improve the performance of your AdWords campaigns? Bradd considers the possibilities. [...more]
Posted on Tuesday, July 21st, 2009 by Rich Scaglione
Does most of SEO represent "work of little or no value done merely to look busy?" Have we reached a point where some trusted SEO practices no longer carry as much weight as they once did? Rich responds to Jill Whalen's recent article in Search Engine Land. [...more]
Posted on Tuesday, July 21st, 2009 by Richard Schneider
Most internet companies have a wide variety of sites linking to them that get tagged as “referral” in Google Analytics. But which sites are driving the most valuable traffic, and how can you organize them by source? This article will show you how to measure the ROI of referring sites with filters and custom reports in Google Analytics. [...more]
Posted on Monday, July 20th, 2009 by Richard Conn
Recently, Google began placing paid and organic links within their search box suggestions. This may be aimed at improving the user experience by highlighting relevant links and allowing searchers to click directly to a site, bypassing the search results page. [...more]
Posted on Friday, July 17th, 2009 by Sam Kang
Landing page best practices can help you improve your conversion rate. Instead of guessing what type of landing page would work best, let your visitors tell you. Test and find out! The beauty of testing is that the user through his/her behavior can tell you what works well and what does not. [...more]
Posted on Thursday, July 16th, 2009 by Drew Hubbard
From the Fortune 500 to start ups, most companies have considered launching the "official corporate blog." Some blogs are effective at helping faceless corporations connect with their customers. Others do little more than promote the latest press release, case study, or earnings announcement. If you're looking to launch (or revive) your corporate blog, Drew provides some best practices on using blogs to engage your customers. [...more]
Posted on Wednesday, July 15th, 2009 by Ted Ives
My top 10 favorite moments in SEM where I've seen someone in the industry make a decision, or a statement, that requires a leap of faith to believe with no clear basis in fact... [...more]
Posted on Tuesday, July 14th, 2009 by Grant Simmons
Google will be a search engine of choice, because the effort to switch is beyond most users' tolerance. [...more]
