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Have you binged yet? If so, you probably have come across Bing Shopping. Bing Shopping is the merger of two Microsoft shopping channels: Live Search cashback and MSN Shopping. While MSN Shopping has been around for some time, Live Search cashback was launched in 2008 only after Microsoft had acquired Jellyfish. So much for comparison shopping being an endangered species. If you are unfamilar with the Live Search/Bing cashback model, Microsoft has provided a nice overview of the program. But Bing Shopping is more than just a combination of two platforms. There are a couple of new, very interesting features:
- Integration in organic results: Much like Google does with Google Base, products show up across search results. Even better, Bing uses pictures to draw attention to these listings:
- User and expert reviews from various sources provide insights which go way beyond a normal product description. Pick the feature most important to you and you will get a list of specific reviews:
- Bing Shopping offers both a cost-per-click (CPC) model and a cost-per-acquisition (CPA) model.