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Microsoft and Yahoo! Agree to 10-Year Search Deal
Posted By Alec Green On July 29, 2009 @ 11:54 am In News,SEM,SEO | 2 Comments
After a prolonged courtship, Microsoft and Yahoo! announced  an agreement to bring together the #2 and #3 players in search. According to their official release, the pact is designed to “accelerate the pace and breadth of innovation by combining both companies’ complementary strengths and search platforms into a market competitor with the scale to fuel sustained development in search and search advertising.” As had been rumored, Bing will serve as both the organic and paid search platform for both Yahoo and Microsoft. Yahoo will manage the exclusive worldwide salesforce for both companies’ paid search services. Display media will be maintained separately.
The key terms of the agreement are as follows:
The companies have established a microsite  to provide more information on the agreement. There are still a number of details to be ironed out and the agreement is still pending approval from the U.S. Justice Department. The companies are hopeful a closing can occur in early 2010.
Check back later today for some commentary, insight, and speculation on the potential impact of a Yahoo!/Microsoft agreement on the future of search.
Article printed from The Search Agents: http://www.thesearchagents.com
URL to article: http://www.thesearchagents.com/2009/07/microsoft-and-yahoo-agree-to-10-year-search-deal/
URLs in this post:
 announced: http://www.microsoft.com/Presspass/press/2009/jul09/07-29release.mspx
 microsite: http://www.choicevalueinnovation.com
 Microsoft and Yahoo! Gain Approval on Search Agreement: http://www.thesearchagents.com/2010/02/microsoft-and-yahoo-gain-approval-on-search-agreement/
 Viral Intellectual Property In The Yahoo/Microsoft Deal?: http://www.thesearchagents.com/2009/08/viral-intellectual-property-in-the-yahoomicrosoft-deal/
 Search Submit Pro Discontinued-SSP is Dead-The Death Knell for Yahoo Paid Inclusion: http://www.thesearchagents.com/2009/10/search-submit-pro-discontinued-ssp-is-dead-the-death-knell-for-yahoo-paid-inclusion/
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