- The Search Agents - http://www.thesearchagents.com -

Every Cloud has a Chrome Lining

or “I’ll see your Bing, and raise you a Chrome

In typical understated fashion, Google announced on its blog [1] last night that it will be releasing Google Chrome OS.

This is an interesting announcement, though unlikely to catch too many people totally by surprise. Google has been involved in cloud computing apps and tools for some time now, and it makes sense to move into this space. They have 6% market share of browsers, have a mobile OS, why not layer their browser on a Linux kernal to boot a machine and run its devices, then get users online to search, work, collaborate…

Think of the threat this poses to Microsoft’s core revenues. Microsoft’s revenue as an advertising company pales in the face of its revenue as a software company. Every Windows machine is revenue, every installation of Office is revenue. Netbooks, or even full laptops and desktops, running Chrome and accessing all of Google’s office tools. When you’re a PC maker trying to ship a complete product for $300-500, saving on OS and application licenses is a huge boon. Netbook makers know this, and many of the lower priced machines have shipped with Linux for some time to keep under $300.

Might Microsoft cry foul and get on the other side of the “bundled OS and web browser” antitrust arguments? It will be interesting to see.

About Matt Kain

Matt is the Chief Revenue Officer of The Search Agency in mid 2009 with overall responsibility for Revenue Maximization, Business Development, Sales and Marketing. Matt has more than 10 years of senior management experience in digital marketing and is a recognized expert in search marketing. Matt is an active industry figure, and has served on the Advisory Boards of the major search engines and industry bodies SEMPO, IAB, and AAAA. His opinion is regularly sought by investors and journalists, and he is a regular speaker and writer on search, behavioral targeting and online marketing.