Archive | July, 2009

What will be the Walkman of 2009?

What will be the Walkman of 2009?

Posted on Friday, July 31st, 2009 by

It is amazing to think back to all of the advances just in our lifetime: original computers to air thin laptops; records to 8 tracks to cassettes to CDs to MP3; cell phones that were huge to full keyboard smart phones no larger than a Post-It note. What new, new thing will we look back on in 20 years and laugh? [...more]

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Pondering Binghoo (Predicting the Future of Yahoo! and Bing, Part II)

Pondering Binghoo (Predicting the Future of Yahoo! and Bing, Part II)

Posted on Thursday, July 30th, 2009 by

A day after the official announcement, we’ve crowdsourced more opinions on the Yahoo!/Microsoft search agreement. [...more]

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Predicting the Future of Bing, Yahoo!, and Binghoo

Predicting the Future of Bing, Yahoo!, and Binghoo

Posted on Wednesday, July 29th, 2009 by

Earlier today, I reported on the announcement of a Microsoft/Yahoo! search pact. I asked some fellow Search Agents to consider the potential impact of this agreement on the industry, the companies involved, advertisers, and searchers. [...more]

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What’s missing from the Yahoo! Microsoft ‘binghoo’ ‘yahing’ or GoogleWannabe press release?

What’s missing from the Yahoo! Microsoft ‘binghoo’ ‘yahing’ or GoogleWannabe press release?

Posted on Wednesday, July 29th, 2009 by

Those of you that have read my co-authored post on the Bing vs Google hoohah and last week's "Why I'm sticking with Google" posts know I have no love lost for Microsoft's search engine relevance. I believe this press release firmly positions the Yahoo / Bing partnership as a solid #2 as opposed to a more positive "we're doing it different and better." (Throwing the word 'innovative' around does guarantee it's going to work any better!) [...more]

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BingHoo is Coming – Is the Bell Tolling for SSP?

BingHoo is Coming – Is the Bell Tolling for SSP?

Posted on Wednesday, July 29th, 2009 by

If their agreement gains regulatory approval, Bing will become the default search engine for Yahoo! What will be the future of SSP? Is Yahoo going to use the Microsoft results as they do their own organic results and merge them with SSP listings? Or, are they going to completely replace Yahoo search with Bing results and eliminate the SSP program? [...more]

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Microsoft and Yahoo! Agree to 10-Year Search Deal

Microsoft and Yahoo! Agree to 10-Year Search Deal

Posted on Wednesday, July 29th, 2009 by

After a prolonged courtship, Microsoft and Yahoo! announced an agreement to combine the second and third-largest search engines. Bing will serve as both the organic and paid search platform for both Yahoo and Microsoft. Yahoo will manage the exclusive worldwide salesforce for both companies’ paid search services. Display media will be maintained separately. [...more]

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PageRank Sculpting: Am I a Believer?

PageRank Sculpting: Am I a Believer?

Posted on Wednesday, July 29th, 2009 by

In the world of SEO, it often seems SEO’s are constantly chasing the next big thing to exploit. The most recent flavor of the month from the most recent SMX Advanced conference was PageRank sculpting. [...more]

SEO Comments (3)

How Successful is Your Landing Page?

How Successful is Your Landing Page?

Posted on Tuesday, July 28th, 2009 by

A well-tuned landing page can produce dramatic improvements in any paid search campaign. Find out the "must have" elements of any high-performing landing page and start turning more visitors into profit-driving customers. [...more]

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Are There Any Big Winners from the Recession?

Are There Any Big Winners from the Recession?

Posted on Monday, July 27th, 2009 by

The list of industries, companies and individuals that have been crushed by the recent recession has been well documented over the past year. Has anyone come out ahead other than Goldman Sachs? [...more]

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Tweet or Die: Getting Started on Twitter

Tweet or Die: Getting Started on Twitter

Posted on Monday, July 27th, 2009 by

Thinking about taking the plunge and launching your profile on Twitter? Drew offers some tactical advice on how best to represent yourself or your brand, build a relevant group of followers, and join the discussion. [...more]

Featured, Social Media Comments (8)

Scoping Out the New Yahoo! Homepage

Scoping Out the New Yahoo! Homepage

Posted on Friday, July 24th, 2009 by

Yahoo! made their new homepage available to visitors this week. Will a design makeover, new personalization tools, and enhanced social media integration earn Yahoo! more eyeballs and a bigger slice of the search market? [...more]

SEM, SEO, Social Media Comments (2)

Starbucks Free Pastry FAIL

Starbucks Free Pastry FAIL

Posted on Thursday, July 23rd, 2009 by

Tuesday’s free pastry promotion should have been a slam dunk for the top brand in premium coffee. Did their loyal customer base walk away fat and happy? Or was Starbucks left cleaning up the crumbs from a social media misstep? [...more]

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Google, Can You Hear Me Now?

Google, Can You Hear Me Now?

Posted on Wednesday, July 22nd, 2009 by

What does the #1 search engine have in common with an unknown manufacturer of earplugs? Absolutely nothing when it comes to measuring standard deviation of key metrics. How could this data improve the performance of your AdWords campaigns? Bradd considers the possibilities. [...more]

SEM Comments (0)

Myth of the SEO Boondoggle

Myth of the SEO Boondoggle

Posted on Tuesday, July 21st, 2009 by

Does most of SEO represent "work of little or no value done merely to look busy?" Have we reached a point where some trusted SEO practices no longer carry as much weight as they once did? Rich responds to Jill Whalen's recent article in Search Engine Land. [...more]

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Get More From Your Referral Sites in Google Analytics

Get More From Your Referral Sites in Google Analytics

Posted on Tuesday, July 21st, 2009 by

Most internet companies have a wide variety of sites linking to them that get tagged as “referral” in Google Analytics. But which sites are driving the most valuable traffic, and how can you organize them by source? This article will show you how to measure the ROI of referring sites with filters and custom reports in Google Analytics. [...more]

Analytics, Featured Comments (8)

Sponsored Links Appear in the Google Search Box

Sponsored Links Appear in the Google Search Box

Posted on Monday, July 20th, 2009 by

Recently, Google began placing paid and organic links within their search box suggestions. This may be aimed at improving the user experience by highlighting relevant links and allowing searchers to click directly to a site, bypassing the search results page. [...more]

SEM Comments (0)

Testing.  Testing.  1, 2, 3

Testing. Testing. 1, 2, 3

Posted on Friday, July 17th, 2009 by

Landing page best practices can help you improve your conversion rate. Instead of guessing what type of landing page would work best, let your visitors tell you. Test and find out! The beauty of testing is that the user through his/her behavior can tell you what works well and what does not. [...more]

Consumer Experience, Featured Comments (1)

Get Real with Corporate Blogging

Get Real with Corporate Blogging

Posted on Thursday, July 16th, 2009 by

From the Fortune 500 to start ups, most companies have considered launching the "official corporate blog." Some blogs are effective at helping faceless corporations connect with their customers. Others do little more than promote the latest press release, case study, or earnings announcement. If you're looking to launch (or revive) your corporate blog, Drew provides some best practices on using blogs to engage your customers. [...more]

Social Media Comments (3)

Top 10 Coconut Headphone Moments in SEM

Top 10 Coconut Headphone Moments in SEM

Posted on Wednesday, July 15th, 2009 by

My top 10 favorite moments in SEM where I've seen someone in the industry make a decision, or a statement, that requires a leap of faith to believe with no clear basis in fact... [...more]

Analytics, Featured, SEM Comments (4)

Why I’m sticking with Google over Bing (Or “The Lazy Man’s Guide to Enlightenment”)

Why I’m sticking with Google over Bing (Or “The Lazy Man’s Guide to Enlightenment”)

Posted on Tuesday, July 14th, 2009 by

Google will be a search engine of choice, because the effort to switch is beyond most users' tolerance. [...more]

SEO Comments (5)

MSN Shopping + Live Search cashback = Bing Shopping

MSN Shopping + Live Search cashback = Bing Shopping

Posted on Monday, July 13th, 2009 by

Bing Shopping is the merger of two Microsoft shopping channels: Live Search cashback and MSN Shopping. But this new comparison shopping engine is more than just a combination of two platforms. Read about some exciting new features and opportunities for online merchants to take advantage of the growing interest in Bing. [...more]

Feeds Comments (1)

5 Things That Rocked My Socks Off (this week)

5 Things That Rocked My Socks Off (this week)

Posted on Friday, July 10th, 2009 by

From Facebook to Gmail, to the King of Pop (RIP), Kate gives her slant on the week that was. And finds yet another cold coffee giveaway. [...more]

Social Media Comments (3)

Keyword Mining: Archeology and Finding the Right Keywords

Keyword Mining: Archeology and Finding the Right Keywords

Posted on Thursday, July 9th, 2009 by

Finding the right keyword is a lot like carefully unearthing a precious artifact; it takes patience, care, and balance. [...more]

SEO Comments (2)

Every Cloud has a Chrome Lining

Every Cloud has a Chrome Lining

Posted on Wednesday, July 8th, 2009 by

With the announcement that a new Google operating system is in the works, what does the future hold for cloud computing and Microsoft's core revenue streams? [...more]

Featured Comments (3)

Half-Decaf Facebook Campaign

Half-Decaf Facebook Campaign

Posted on Wednesday, July 8th, 2009 by

Last Wednesday was Coffee Bean and Tea Leaf’s Free Ice Blended Day. The L.A.-based retailer of premium caffeinated beverages launched a campaign on Facebook to generate interest in some new flavors of Ice Blended coffee. Was their campaign good to the last drop? TSA's resident caffeine junkie covers the ups and downs of this Facebook event. [...more]

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SEO Results Can be Achieved More Quickly Than You Think

SEO Results Can be Achieved More Quickly Than You Think

Posted on Tuesday, July 7th, 2009 by

Does an investment in SEO mean having to wait months to see results? Not if you follow these best practices for refreshing content and taking advantage of seasonal changes in organic search traffic. [...more]

SEO Comments (6)

New, Proprietary SEM Creative Testing Tool

New, Proprietary SEM Creative Testing Tool

Posted on Monday, July 6th, 2009 by

Well-written headlines and ad copy can significantly improve the performance of any paid search campaign. Determining which version of a PPC ad is most effective for a particular keyword or ad group requires rigorous, controlled testing to account for changes in bid and position. TSA's new creative testing tool enables our account teams to quantify the impact of each ad on conversion rate and quickly determine which under-performing versions should be paused. One client has already seen a 30% boost in conversion rate for the ad groups in which the creative testing methodology has been applied. [...more]

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Cost per Acquisition (CPA) is a Funny Beast

Cost per Acquisition (CPA) is a Funny Beast

Posted on Monday, July 6th, 2009 by

If you manage bids on search engine ad auctions, you probably spend a lot of time puzzling over spreadsheets looking for opportunities to improve your account's Cost per Acquisition (CPA). But CPA is a funny beast and if you don't know how funny it can act (even in the best of times), you might be wasting some of your effort. [...more]

SEM Comments (0)

Facebook Vanity URL Best Practices

Facebook Vanity URL Best Practices

Posted on Wednesday, July 1st, 2009 by

The strategy that a brand should take with regard to its Facebook’s assets is highly unique, and should be determined by a review of the following elements: the prominence of the brand’s other digital assets and social media profile; the importance of Facebook to the brand’s target demographic;competitor’s activities in social media and the risk of squatting;your trademark protections;the likelihood of future paid social media advertising campaigns; and the importance of brand extensions and brand-family marketing campaigns. [...more]

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Are the Days of Keyword Density Over?

Are the Days of Keyword Density Over?

Posted on Wednesday, July 1st, 2009 by

The days of keyword density are numbered. It's time to look at diversity. But will it be the road to content salvation? [...more]

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