Archive | July, 2009

What will be the Walkman of 2009?

What will be the Walkman of 2009?

Posted on Friday, July 31st, 2009 by Barbara Palmer

It is amazing to think back to all of the advances just in our lifetime: original computers to air thin laptops; records to 8 tracks to cassettes to CDs to MP3; cell phones that were huge to full keyboard smart phones no larger than a Post-It note. What new, new thing will we look back on in 20 years and laugh? [...more]

Integrated Marketing Comments (4)

Pondering Binghoo (Predicting the Future of Yahoo! and Bing, Part II)

Pondering Binghoo (Predicting the Future of Yahoo! and Bing, Part II)

Posted on Thursday, July 30th, 2009 by Alec Green

A day after the official announcement, we’ve crowdsourced more opinions on the Yahoo!/Microsoft search agreement. [...more]

Featured, SEM, SEO Comments (1)

Predicting the Future of Bing, Yahoo!, and Binghoo

Predicting the Future of Bing, Yahoo!, and Binghoo

Posted on Wednesday, July 29th, 2009 by Alec Green

Earlier today, I reported on the announcement of a Microsoft/Yahoo! search pact. I asked some fellow Search Agents to consider the potential impact of this agreement on the industry, the companies involved, advertisers, and searchers. [...more]

Featured, SEM, SEO Comments (3)

What’s missing from the Yahoo! Microsoft ‘binghoo’ ‘yahing’ or GoogleWannabe press release?

What’s missing from the Yahoo! Microsoft ‘binghoo’ ‘yahing’ or GoogleWannabe press release?

Posted on Wednesday, July 29th, 2009 by Grant Simmons

Those of you that have read my co-authored post on the Bing vs Google hoohah and last week's "Why I'm sticking with Google" posts know I have no love lost for Microsoft's search engine relevance. I believe this press release firmly positions the Yahoo / Bing partnership as a solid #2 as opposed to a more positive "we're doing it different and better." (Throwing the word 'innovative' around does guarantee it's going to work any better!) [...more]

SEM, SEO Comments (0)

BingHoo is Coming – Is the Bell Tolling for SSP?

BingHoo is Coming – Is the Bell Tolling for SSP?

Posted on Wednesday, July 29th, 2009 by Otto

If their agreement gains regulatory approval, Bing will become the default search engine for Yahoo! What will be the future of SSP? Is Yahoo going to use the Microsoft results as they do their own organic results and merge them with SSP listings? Or, are they going to completely replace Yahoo search with Bing results and eliminate the SSP program? [...more]

Featured, SEM, SEO Comments (3)

Microsoft and Yahoo! Agree to 10-Year Search Deal

Microsoft and Yahoo! Agree to 10-Year Search Deal

Posted on Wednesday, July 29th, 2009 by Alec Green

After a prolonged courtship, Microsoft and Yahoo! announced an agreement to combine the second and third-largest search engines. Bing will serve as both the organic and paid search platform for both Yahoo and Microsoft. Yahoo will manage the exclusive worldwide salesforce for both companies’ paid search services. Display media will be maintained separately. [...more]

News, SEM, SEO Comments (2)

PageRank Sculpting: Am I a Believer?

PageRank Sculpting: Am I a Believer?

Posted on Wednesday, July 29th, 2009 by Rick Egan

In the world of SEO, it often seems SEO’s are constantly chasing the next big thing to exploit. The most recent flavor of the month from the most recent SMX Advanced conference was PageRank sculpting. [...more]

SEO Comments (2)

How Successful is Your Landing Page?

How Successful is Your Landing Page?

Posted on Tuesday, July 28th, 2009 by Christine Kim

A well-tuned landing page can produce dramatic improvements in any paid search campaign. Find out the "must have" elements of any high-performing landing page and start turning more visitors into profit-driving customers. [...more]

CPO Comments (2)

Are There Any Big Winners from the Recession?

Are There Any Big Winners from the Recession?

Posted on Monday, July 27th, 2009 by Mike Solomon

The list of industries, companies and individuals that have been crushed by the recent recession has been well documented over the past year. Has anyone come out ahead other than Goldman Sachs? [...more]

Integrated Marketing Comments (0)

Tweet or Die: Getting Started on Twitter

Tweet or Die: Getting Started on Twitter

Posted on Monday, July 27th, 2009 by Drew Hubbard

Thinking about taking the plunge and launching your profile on Twitter? Drew offers some tactical advice on how best to represent yourself or your brand, build a relevant group of followers, and join the discussion. [...more]

Featured, Social Media Comments (5)