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Using Google Product Search to Optimize Paid CSE’s
Posted By Thomas Seiler On June 25, 2009 @ 9:06 am In Feeds | No Comments
Most Internet retailers know that Google Product Search (aka Google Base, aka Froogle) allows you to publish your products for free. And a lot of Internet retailers think that listing products on a CPC-based Comparison Shopping Engine (like Shopping.com or NexTag) is very expensive. But have you ever thought about using Google Product Search to control and optimize your paid comparison shopping campaigns?
Traditional Comparison Shopping management uses a weeding out approach. Products are submitted to CSE’s and monitored for their performance. Low or non-converting products are removed – which increases the performance over time. But do you have the money and time to find your performers this way?
If not, we suggest a build-up approach. And that is where Google Product Search comes into play. Here is how it works:
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URL to article: http://www.thesearchagents.com/2009/06/using-google-product-search-to-optimize-paid-cse/
URLs in this post:
 MSN Shopping + Live Search cashback = Bing Shopping: http://www.thesearchagents.com/2009/07/msn-shopping-live-search-cashback-bing-shopping/
 Amazon Product Ads – Discovering New Sales Opportunities: http://www.thesearchagents.com/2009/06/amazon-product-ads/
 The Search Agency’s Point of View: Google Shopping: http://www.thesearchagents.com/2012/06/the-search-agencys-point-of-view-google-shopping/
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