http://www.thesearchagents.com/2009/06/under-the-influence-bernanke-and-matt-cutts-threaten-to-change-the-world-as-we-know-it/ Online Marketing Intelligence Sun, 21 Mar 2010 12:56:08 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.thesearchagents.com/2009/06/under-the-influence-bernanke-and-matt-cutts-threaten-to-change-the-world-as-we-know-it/comment-page-1/#comment-187 One Rock at a Time » Blog Archive » eCommerce, e-Commerce, eMarketing and strategy for online success Sat, 15 Aug 2009 23:59:00 +0000 http://www.thesearchagents.com/?p=316#comment-187 [...] take on what that means to us average Joes – over at The Search Agents blog Add Comment [...] [...] take on what that means to us average Joes – over at The Search Agents blog Add Comment [...]

]]> http://www.thesearchagents.com/2009/06/under-the-influence-bernanke-and-matt-cutts-threaten-to-change-the-world-as-we-know-it/comment-page-1/#comment-13 Alec Green Tue, 23 Jun 2009 17:01:16 +0000 http://www.thesearchagents.com/?p=316#comment-13 Thanks for taking a fleeting lunchtime thought and turning it into a great article. My actual quote (before taking a bite of my sandwich) was "This Matt Cutts guy is like the Ben Bernanke of search." I've never seen anything like it. They both can literally move markets and get an entire industry of professionals to change course overnight. Both Cutts and Bernanke are given a lot of power and a lot of information that even the most seasoned experts don’t see. In both industries -- finance and SEO -- the industry professionals are forced to make decisions based on imperfect information. Past performance is not indicative of future success, and everyone is trying to predict which way the market (or Google algorithim) will turn next. Portfolio management and SEO are part quantitative analysis, part competitive intelligence, part sweat, and part prayer. You can never predict what each market will really do, so the experts rely on sources of information that, in other fields, would be dubious, at best. Thanks for taking a fleeting lunchtime thought and turning it into a great article. My actual quote (before taking a bite of my sandwich) was “This Matt Cutts guy is like the Ben Bernanke of search.”
I’ve never seen anything like it. They both can literally move markets and get an entire industry of professionals to change course overnight.
Both Cutts and Bernanke are given a lot of power and a lot of information that even the most seasoned experts don’t see. In both industries — finance and SEO — the industry professionals are forced to make decisions based on imperfect information. Past performance is not indicative of future success, and everyone is trying to predict which way the market (or Google algorithim) will turn next.
Portfolio management and SEO are part quantitative analysis, part competitive intelligence, part sweat, and part prayer. You can never predict what each market will really do, so the experts rely on sources of information that, in other fields, would be dubious, at best.

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