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Amazon Product Ads – Discovering New Sales Opportunities

Posted on Monday, June 8th, 2009 by Print This Post Print This Post

Categories - Feeds

Are you missing out on millions of potential customers because you are put off by Amazon’s commissions? Or because you feel that the integration into the Amazon system is too complex or might even cost you the control over your clients? Then there is good news for you: Amazon Product Ads.

Amazon Product Ads is a cost-per-click based program which allows you to easily list your products in the Amazon network. A potential client can click through to your website and the transaction is finalized on your website – giving you all the opportunities of cross-selling.


Amazon Product Ads work like a traditional Comparison Shopping Engine. So if you are currently submitting to a CSE your set up will be quick and easy:

  1. You submit your product catalog to Amazon. As with all other CSE’s the more product attributes you submit the better will be your placement and the consumers shopping experience.
  2. Customers are searching the Amazon network and will see your ad. As soon as they click on it they will be taken directly to your website.
  3. Amazon charges you a CPC based on your product category and your bid. There is no minimum spend and no monthly fee.
  4. Customers can purchase products from your website. You have full control over the customer experience.

Your products will be shown in different areas of the Amazon network. The placements are continuously optimized to improve your results. Amazon accepts products in the following categories: Baby, Computer, Electronics, Health and Personal Care, Home and Garden, Office Products, Sports and Outdoors, Tools and Home Improvement and Toys. The following categories are restricted and need special approval: Apparel, Shoes, Jewelry and Watches.

Reach over 44 million consumers each month with Amazon Product Ads

About Thomas Seiler

Thomas Seiler leads the feed services practice at The Search Agency. He collaborates with a wide range of online retailers to implement Comparison Shopping campaigns and has worked extensively with all major Comparison Shopping Engines. Over the last 10 years he has worked on a variety of e-commerce projects and has managed applications for e-banking, electronic bill payment, extranets and CRM.

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