Posted on Tuesday, June 30th, 2009 by Grant Simmons
With so many choices in SEO companies, how can you find that perfect optimized jewel that knows the search engines inside and out? Perhaps you should try the guy working out of his house that helped your plumber back in 1999. How to find him? Read on!. [...more]
Posted on Tuesday, June 30th, 2009 by Aaron Dodez
Bing is gaining in market share and producing improved conversion metrics for many advertisers. Get some specific account management strategies for driving performance on Microsoft's new "Decision Engine." [...more]
Posted on Monday, June 29th, 2009 by Chad Fifer
YouTube is now the second largest search engine after Google. Learn some best practices for producing your own videos and driving improved performance from this dynamic advertising medium. [...more]
Posted on Monday, June 29th, 2009 by Brad Lohan
I’ve been blogging on EntertainmentBuff.com for a little over a year now. I discuss industry-related news and rumors, review movies, discuss my own misadventures in Hollywood, and occasionally just talk about being an everyday movie-goer. It’s fun, particularly when I find a topic that really gets my creative juices flowing. There really are no hard and [...] [...more]
Posted on Thursday, June 25th, 2009 by Thomas Seiler
Great advice on using data from Google Product Search to optimize your advertising performance on paid comparison shopping engines. [...more]
Posted on Thursday, June 25th, 2009 by Bradd Libby
Average position is a really perverse metric. Let’s say that I have only 2 keywords in an account, each with one ad: On Day 1, ad #1 is in position 2 and gets 100 impressions per day, while ad #2 is in position 9 and gets 10 impressions per day. The account’s average position on [...] [...more]
Posted on Wednesday, June 24th, 2009 by Zack MacLean
Web analytic tools such as comScore marketer can be a great source of competitive intelligence. Discover what advertisers are obtaining paid search traffic on your brand keywords. [...more]
Posted on Wednesday, June 24th, 2009 by Grant Simmons
I’m not that old, but I do remember sending away movie film to be processed. You’d pop the metal cannister into the prepaid envelope, mail it off, and a few weeks later they’d send you back your movie ready for a little self editing on literal cutting boards. My brother and I would waste away an [...] [...more]
Posted on Tuesday, June 23rd, 2009 by Alec Green
David "Otto" Rahmel, Chief Research Officer and EVP of Search Engine Optimization at The Search Agency, was recently quoted in iMediaConnection on the topic of "How to Avoid SEO Failure." [...more]
Posted on Tuesday, June 23rd, 2009 by Frank Lee
Three weeks after the launch of Bing, The Search Agency conducted an analysis of our advertisers' key performance metrics on Microsoft's new "Decision Engine." See how conversions, CTR, and CPA are trending on Bing compared to Live Search. [...more]
