Archive | June, 2009

Top 10 reasons you know your plumbers’ website is optimized to rank #1 (circa 1999 black hat SEO)

Top 10 reasons you know your plumbers’ website is optimized to rank #1 (circa 1999 black hat SEO)

Posted on Tuesday, June 30th, 2009 by

With so many choices in SEO companies, how can you find that perfect optimized jewel that knows the search engines inside and out? Perhaps you should try the guy working out of his house that helped your plumber back in 1999. How to find him? Read on!. [...more]

SEO Comments (3)

Bing Best Practices

Bing Best Practices

Posted on Tuesday, June 30th, 2009 by

Bing is gaining in market share and producing improved conversion metrics for many advertisers. Get some specific account management strategies for driving performance on Microsoft's new "Decision Engine." [...more]

SEM Comments (3)

YouTube Sponsored Search

YouTube Sponsored Search

Posted on Monday, June 29th, 2009 by

YouTube is now the second largest search engine after Google. Learn some best practices for producing your own videos and driving improved performance from this dynamic advertising medium. [...more]

SEM, Video Comments (1)

Tips for Starting a Blog

Tips for Starting a Blog

Posted on Monday, June 29th, 2009 by

I’ve been blogging on EntertainmentBuff.com for a little over a year now. I discuss industry-related news and rumors, review movies, discuss my own misadventures in Hollywood, and occasionally just talk about being an everyday movie-goer. It’s fun, particularly when I find a topic that really gets my creative juices flowing. There really are no hard […] [...more]

Social Media Comments (0)

Using Google Product Search to Optimize Paid CSE’s

Using Google Product Search to Optimize Paid CSE’s

Posted on Thursday, June 25th, 2009 by

Great advice on using data from Google Product Search to optimize your advertising performance on paid comparison shopping engines. [...more]

Feeds Comments (0)

Average Position is a Really Perverse Metric

Average Position is a Really Perverse Metric

Posted on Thursday, June 25th, 2009 by

Average position is a really perverse metric.  Let’s say that I have only 2 keywords in an account, each with one ad: On Day 1, ad #1 is in position 2 and gets 100 impressions per day, while ad #2 is in position 9 and gets 10 impressions per day.  The account’s average position on […] [...more]

SEM Comments (6)

Mining your Keywords:  Using comScore to Keep Tabs on the Competition

Mining your Keywords: Using comScore to Keep Tabs on the Competition

Posted on Wednesday, June 24th, 2009 by

Web analytic tools such as comScore marketer can be a great source of competitive intelligence. Discover what advertisers are obtaining paid search traffic on your brand keywords. [...more]

Analytics, SEM Comments (0)

You Were Made to be in The Movies. In LA Everyone Can Have their 5 Mins of Fame!

You Were Made to be in The Movies. In LA Everyone Can Have their 5 Mins of Fame!

Posted on Wednesday, June 24th, 2009 by

I’m not that old, but I do remember sending away movie film to be processed. You’d pop the metal cannister into the prepaid envelope, mail it off, and a few weeks later they’d send you back your movie ready for a little self editing on literal cutting boards. My brother and I would waste away […] [...more]

Video Comments (3)

SEO Quick Tips

SEO Quick Tips

Posted on Tuesday, June 23rd, 2009 by

David "Otto" Rahmel, Chief Research Officer and EVP of Search Engine Optimization at The Search Agency, was recently quoted in iMediaConnection on the topic of "How to Avoid SEO Failure." [...more]

SEO Comments (1)

Bing Brings More Conversions at Lower Costs

Bing Brings More Conversions at Lower Costs

Posted on Tuesday, June 23rd, 2009 by

Three weeks after the launch of Bing, The Search Agency conducted an analysis of our advertisers' key performance metrics on Microsoft's new "Decision Engine." See how conversions, CTR, and CPA are trending on Bing compared to Live Search. [...more]

Featured, SEM Comments (39)

I am a Social Media Phantom

I am a Social Media Phantom

Posted on Monday, June 22nd, 2009 by

I hear it all the time:  “I tried to find you on all the social media sites and you were nowhere to be found.”  That is not by chance.  While I run a online marketing firm that has a social media practice, it isn’t something that I subscribe to as an individual.  All of my […] [...more]

Featured, Social Media Comments (7)

Bite Your Tongue! ALL SEOs are NOT Criminals!

Bite Your Tongue! ALL SEOs are NOT Criminals!

Posted on Monday, June 22nd, 2009 by

"Someone" high in the search food chain said SEOs are criminals. But is that really a fair AND accurate comment? Here's what I think. [...more]

SEO Comments (2)

What gets measured, gets improved

What gets measured, gets improved

Posted on Saturday, June 20th, 2009 by

I was listening to a podcast the other day and the speaker referred to this phrase, “what gets measured, gets improved”. This is a really powerful statement that can be applied to business and life in general. The applications to online marketing are too numerous to count. Looking at our business, this truly captures the […] [...more]

Analytics, Featured Comments (0)

Under the influence – Ben Bernanke and Matt Cutts threaten to change the world as we know it!

Under the influence – Ben Bernanke and Matt Cutts threaten to change the world as we know it!

Posted on Thursday, June 18th, 2009 by

When Ben Bernanke talks of the economy grown men have been known to break into applause or leap from windows. When Matt Cutts flaps his SEO wings in Singapore, a tidal wave hits New York. Such are the influence of today's influencers... read on. [...more]

Featured, SEO Comments (3)

An Open Letter to Facebook’s Vanity URL Team

An Open Letter to Facebook’s Vanity URL Team

Posted on Wednesday, June 17th, 2009 by

Dear Facebook, You had to begin your vanity URL landgrab at 9PM on a Friday. I guess I am lucky to be in Los Angeles – a New York residence could have made this a much darker tale. Please do not take my anecdote lightly, as this is not a simple note from a single […] [...more]

Social Media Comments (0)

The Twittermoon Period Coming to an End?

The Twittermoon Period Coming to an End?

Posted on Tuesday, June 16th, 2009 by

No other social networking site has gotten as much hype in the past few months as Twitter.   Time magazine recently proclaimed that Twitter is going to change the way we live.  Really?  It does provide real-time insight and updates from anyone we care to “follow.”  And it satisfies our innate desire to stay connected.  Even […] [...more]

Social Media Comments (1)

Creating Better Web Forms

Creating Better Web Forms

Posted on Monday, June 15th, 2009 by

You work hard for your clients. You create ad campaigns, speak at conferences, blog about new technologies, spend countless marketing dollars, all in an effort to send more clients to your site and garner their business. All your efforts may be in vain if your conversion point is a poorly developed form on your website […] [...more]

Consumer Experience, Featured Comments (0)

I’m a Lamp…I’m an SEO Lamp!

I’m a Lamp…I’m an SEO Lamp!

Posted on Sunday, June 14th, 2009 by

Hello! I’m a lamp…or at least I look like a lamp. I’m actually a great and powerful black hat SEO wizard that was turned into a lamp by the Google gods. They turned me into this lump of cork and wires because I got caught trying to trick the Google algorithm one too many times […] [...more]

SEO Comments (2)

Facebook Vanity URLs

Facebook Vanity URLs

Posted on Friday, June 12th, 2009 by

Tonight at Midnight ET, Facebook users can grab a vanity URL for themselves. This is a great opportunity to go from a randomly-generated id string (who doesn’t want to be known as id=505900947) to your preferred online identity. The big competition for www.facebook.com/darrenkelly is myself , the former college basketball star, and an Irish footballer. […] [...more]

Social Media Comments (0)

Amazon Product Ads – Discovering New Sales Opportunities

Amazon Product Ads – Discovering New Sales Opportunities

Posted on Monday, June 8th, 2009 by

Are you missing out on millions of potential customers because you are put off by Amazon’s commissions? Or because you feel that the integration into the Amazon system is too complex or might even cost you the control over your clients? Then there is good news for you: Amazon Product Ads. Amazon Product Ads is […] [...more]

Feeds Comments (0)

The Bing vs Google shoot off… Interface or in-yer-face?

The Bing vs Google shoot off… Interface or in-yer-face?

Posted on Friday, June 5th, 2009 by

Mark Filmore, Director Architecture, SEO: “This aint your father’s SERP” My office mate and I recently got into a short but intense discussion of Microsoft’s new decision engine, www.Bing.com. So far, I’m actually impressed with Bing’s interface while my pal Grant believes it’s a steaming pile of –InsertSlurHere–. We’ve decided to write our opinions about […] [...more]

Featured, SEO Comments (2)

Do Your Research: From Porn to Music Blogs

Do Your Research: From Porn to Music Blogs

Posted on Wednesday, June 3rd, 2009 by

When beginning my research on any single large traffic source I begin with a deep analysis of the major players. For any large traffic outlet, there are usually a handful of major players that have the game figured out. In this article I will take a handful of large traffic sources and present a jumping […] [...more]

Featured, SEO Comments (0)

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