Archive | May, 2009

KFC and Oprah Got It Wrong. Oscar Meyer Got It Right.

KFC and Oprah Got It Wrong. Oscar Meyer Got It Right.

Posted on Friday, May 29th, 2009 by

It has been about 3 weeks since Oprah and Kentucky "Grilled" Chicken joined up for a marketing FAIL that is right up there with New Coke and Hoover's "tickets-for-vacuums" fiasco. In fact, Advertising Age put together a nice marketing disasters hall of fame if you are interested in reading up on some of the worst […] [...more]

Featured, Social Media Comments (3)

Top 10 Coconut Headphone Moments in SEO

Top 10 Coconut Headphone Moments in SEO

Posted on Wednesday, May 27th, 2009 by

About a year ago, there was a great posting somewhere about how the SEO industry often resembles a Post-WWII “cargo cult”. These were cults set up by Pacific Islanders that missed  all the equipment and food the U.S. Military used to bring in, who mistakenly thought it was some divine intervention that required rituals they […] [...more]

SEO Comments (0)

Sanity isn’t overrated. 8 tips to keep your business mind on track.

Sanity isn’t overrated. 8 tips to keep your business mind on track.

Posted on Sunday, May 24th, 2009 by

A couple of years and a few lifetimes ago I built a campaign for the City of West Hollywood to highlight the non stop night life and daytime attractions. The campaign was called “24 hrs isn’t enough.” With workforce reductions, smaller budgets and increasing pressure to enhance profitability, many clients are faced with exactly that […] [...more]

Featured, SEO Comments (1)

Follow Us on Twitter

Authors