Consumer Experience, Featured, Mobile, News, SEO Comments (1)

Are App Installs Google’s Next Mobilegeddon Move?

Are App Installs Google’s Next Mobilegeddon Move?

Posted on Thursday, April 30th, 2015 by

Google Rolls Out App Install Button in Search Results Amidst the ado, hubbub, and general hullabaloo concerning Mobilegeddon, Mopocalypse, or whatever you want to call it, Google quietly rolled out a smaller, separate mobile update a week prior to April 21st. Well, “smaller” in terms of scope, but perhaps not in terms of importance. Google’s […] full article...

Consumer Experience, Featured, Mobile, News, SEO Comments (1)

Is Search Getting Too Personal?

Is Search Getting Too Personal?

Posted on Wednesday, April 29th, 2015 by

In the days of yore, SEO was a very different creature compared to what it is today—part panda, part penguin, part hummingbird, and let’s face it, part human. With each evolutionary development, search marketers find themselves scrambling to keep up. Keeping up with these changes can sometimes feel like walking into a crime scene. You […] full article...

Consumer Experience, Featured, SEO Comments (1)

Build Brand Awareness with Social Media

Build Brand Awareness with Social Media

Posted on Thursday, April 9th, 2015 by

When in doubt, socialize! Building an engaged social media audience is a great way to grow your brand’s online presence. We recently partnered with a beverage industry retailer to grow their online presence with a Display media campaign on Facebook. Check out our latest case study about the partnership, detailing how we… – Grew 100,000+ Facebook page Likes […] full article...

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Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

Posted on Wednesday, April 1st, 2015 by

Today, Google introduced what may be the ultimate implementation of the Knowledge Graph – Google Mom. Using its inherent understanding of our preferences, history and unrecognized talents, Google Mom produces Now cards and search results tailored specifically to us, the users, each unique in our own special ways. “We’ve traditionally sought to understand people based […] full article...

Consumer Experience, Featured, SEO Comments (1)

How Hard Will Google’s Mobilegeddon Hit Your Site?

How Hard Will Google’s Mobilegeddon Hit Your Site?

Posted on Monday, March 30th, 2015 by

Google’s massive mobile update is on its way, slated to start a little less than a month from now – on April 21st. A member of the Google Webmaster Team just announced this update will be significantly larger than Panda and Penguin. This warning, coupled with the blog post Google released nearly two months ahead […] full article...

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Facebook Exiling Spammers Once and For All

Facebook Exiling Spammers Once and For All

Posted on Wednesday, March 25th, 2015 by

Phone spammers that is. In a report published over the weekend, Android Police caught what appears to be a new phone app on the horizon from Facebook. The app, appropriately called ‘Phone’, seems like it will provide enhanced information about numbers on your incoming phone call log, much like current caller ID apps. What differentiates […] full article...

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The Write Stuff: How to Reverse-Engineer Your Content Strategy

The Write Stuff: How to Reverse-Engineer Your Content Strategy

Posted on Thursday, March 12th, 2015 by

Content marketing has become such a cliché topic that even articles declaring it cliché are old hat. Many companies have bloggers publishing on a daily basis – I’m sure there’s a light-switch manufacturer out there with a very compelling listicle about dimmer switches. Google has been forthright about the importance of having quality content on […] full article...

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Display Retargeting for the B2C Marketer

Display Retargeting for the B2C Marketer

Posted on Monday, March 2nd, 2015 by

  Last week, we explored how B2B marketers can best benefit from display retargeting campaigns. This week, let’s take a deep dive into B2C display retargeting campaign strategy. The B2C Marketer The prime asset all marketers, B2B, B2C, and beyond, must develop prior to launching their display retargeting campaigns is a diverse set of creative […] full article...

Consumer Experience, Display, Featured Comments (1)

Display Retargeting for the B2B Marketer

Display Retargeting for the B2B Marketer

Posted on Monday, February 23rd, 2015 by

Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the […] full article...

Consumer Experience, Display, Featured Comments (0)

Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small

Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small

Posted on Wednesday, February 18th, 2015 by

Recently, Google sent warning notifications via email and Google Webmaster Tools, warning webmasters that web pages need to be optimized with a mobile-friendly design or face losing rankings in search engine results pages. While Google has not formally announced any changes to its mobile ranking algorithm, these warnings suggest that one is likely on its […] full article...

Featured, Mobile, News, SEO Comments (2)

How to Dominate the Local SERPs for Mobile Search

How to Dominate the Local SERPs for Mobile Search

Posted on Monday, January 26th, 2015 by and

  People are searching on mobile more than ever. As Google pushes for a richer and more dynamic mobile search experience, how can local businesses dominate the SERPs for local searches conducted on mobile devices?   Spend More to Get More Mobile is the space to bid aggressively, for a few reasons. First and foremost, […] full article...

Consumer Experience, Featured, Mobile, SEM, SEO Comments (9)

Yahoo + Brightroll = The Future of Online Video Advertising

Yahoo + Brightroll = The Future of Online Video Advertising

Posted on Wednesday, January 7th, 2015 by

Back in November, Yahoo! announced that it was acquiring Brightroll, the premiere online video advertising platform, for $640 million in cash. For advertisers, this was huge news that will undoubtedly change how brands are marketed from here on out.   What This Means for Yahoo! The online advertising landscape, particularly its display subset, has changed […] full article...

Display, Featured, News, Video Comments (4)

We Need to Talk About alt Tags

We Need to Talk About alt Tags

Posted on Monday, December 22nd, 2014 by

It’s no surprise that web professionals are always looking forward – technology is a one-way street, with opportunities and rewards for those who get to the great ideas first. Lately there’s been a lot of excitement about visual search. Imagine donning your Google Glasses, heading to the park, and having your trusty specs reveal the […] full article...

Consumer Experience, Featured, SEO Comments (7)

News and Media Sites Slow to Deliver the News in The Search Agency’s New Mobile Experience Scorecard Report

News and Media Sites Slow to Deliver the News in The Search Agency’s New Mobile Experience Scorecard Report

Posted on Thursday, December 18th, 2014 by

This week, The Search Agency published its most recent edition of the Mobile Experience Scorecard report, focusing this time on the print news and media industry. Thanks to The New York Times Innovation Report release earlier this year, we were clued into this industry’s effort to not only digitize, but also mobilize their content. Using […] full article...

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If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

Posted on Wednesday, November 26th, 2014 by

The week before Thanksgiving, there are about as many articles on retail optimization tips as there are early Black Friday sales. Realistically though, brands should have been preparing for Black Friday, retail’s kick-off into its biggest earnings season of the year, since before this past summer. Budgets are set, campaigns in place, so with these […] full article...

Display, Featured Comments (1)

The Search Agency CEO David Hughes Named a 2014 ‘Southern California’s Ones to Watch’ by socalTECH

The Search Agency CEO David Hughes Named a 2014 ‘Southern California’s Ones to Watch’ by socalTECH

Posted on Friday, November 7th, 2014 by

Today, socalTECH named our CEO, David Hughes, one of its 2014 socalTECH 50, also known as Southern California’s Ones to Watch. According to socalTECH, this list encompasses “the top 50 people in the technology industry, who are most likely to create the next big thing, produce the next big exit or to influence the industry in […] full article...

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State of Paid Search Q3 2014

State of Paid Search Q3 2014

Posted on Tuesday, October 21st, 2014 by

Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. […] full article...

Analytics, Featured, News, SEM Comments (1)

Conference Insights and Big Ideas from the Internet Marketing Association

Conference Insights and Big Ideas from the Internet Marketing Association

Posted on Thursday, October 9th, 2014 by

In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups […] full article...

Consumer Experience, Featured, Mobile, News, Video Comments (0)

True Lies, or “Hey, Google! You’re Trying Too Hard!”

True Lies, or “Hey, Google! You’re Trying Too Hard!”

Posted on Monday, September 29th, 2014 by

Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer […] full article...

Consumer Experience, Featured, SEO Comments (1)

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

Posted on Thursday, September 11th, 2014 by

A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google’s yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, […] full article...

Featured, News, SEO Comments (3)

Are You Ready for Shopping Campaigns?

Are You Ready for Shopping Campaigns?

Posted on Tuesday, September 2nd, 2014 by

In Cinderella’s story, at the stroke of midnight, her carriage turns back into a pumpkin. Online advertising is no Cinderella story, unless Google’s involved. Google sets fairy godmother-style deadlines for all its upgrades and transitions, such as the upcoming Shopping campaign deadline. Basically, if you do not manage this upgrade by manually transitioning your PLA […] full article...

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The Internet of Things Isn’t Coming; It’s Here

The Internet of Things Isn’t Coming; It’s Here

Posted on Friday, August 22nd, 2014 by

Imagine a world where you can monitor your oven settings after leaving the house, and even shut the appliance off remotely if need be. Perhaps you’ve forgotten to lock your doors and fear intrusion? In this world, with one simple click, you can secure your home even post departure, and control the smoke and carbon monoxide […] full article...

Consumer Experience, Featured, Mobile Comments (0)

Ready, Aim…wait, Read This: More on Google’s HTTPS Update

Ready, Aim…wait, Read This: More on Google’s HTTPS Update

Posted on Tuesday, August 19th, 2014 by

Last week, Google announced that HTTPS is now a ranking signal, a change for which Matt Cutts gave his personal endorsement months ago. Although he official announcement indicates that HTTPS is only a “lightweight signal” for now, effects may become stronger in the future. The following are site update considerations to prioritize in the interim: […] full article...

Featured, News, SEO Comments (0)

A Whole New SERP

A Whole New SERP

Posted on Thursday, August 14th, 2014 by

The Search Agency Crowd Sources on Google’s Recent Pigeon Implementation Since Pigeon swept the search scene early last week, The Search Agency’s thought leaders have been evaluating Google’s changes, drawing their own conclusions concerning how these updates stand to affect the quality of search moving forward. Here is a sampling of their thoughts. Local Products […] full article...

Analytics, Featured, News, SEO Comments (0)

Troubleshooting in Google Webmaster Tools

Troubleshooting in Google Webmaster Tools

Posted on Thursday, August 7th, 2014 by

Monitoring your site in Google Webmaster Tools regularly is critical to the success of your site. For the purpose of this article, we are focusing specifically on monitoring the number of pages on your site that appear in Google’s index. This number will naturally fluctuate and increase or decrease as you add and remove pages […] full article...

Analytics, Featured Comments (2)

Inside the Search Studio with Steve Sirich

Inside the Search Studio with Steve Sirich

Posted on Thursday, August 7th, 2014 by

  We recently stat down with Steve Sirich, GM Bing Ads Product Marketing for this edition of Inside The Search Studio. How long have you been working with Microsoft? I’ve been with Microsoft for a little over 15 years. I started in field organization where I was involved in sales leadership, and then moved to […] full article...

Featured, Mobile, SEO Comments (0)

State of Paid Search Report: Q2 2014

State of Paid Search Report: Q2 2014

Posted on Thursday, July 17th, 2014 by

According to our latest report on paid search trends for Q2, smartphone growth is picking up speed as consumers are becoming more and more comfortable using smartphones as "anytime" devices. full article...

Featured, Mobile, SEM Comments (0)

Domino’s Has No Excuse Not To Be Prepared During the World Cup

Domino’s Has No Excuse Not To Be Prepared During the World Cup

Posted on Wednesday, July 2nd, 2014 by

Late pizza during the World Cup is just as inexcusable as missing out on real-time marketing opportunities during major events. full article...

Consumer Experience, SEO, Social Media Comments (1)

Today: Canadian Legislation Attempts to Limit Online Spam

Today: Canadian Legislation Attempts to Limit Online Spam

Posted on Tuesday, July 1st, 2014 by

Canada's cracking down on spam in online advertising, and anyone advertising to Canada could be charged a fine if they fail to comply. full article...

Featured, News, SEM Comments (9)

Travel Websites Lagging it on Mobile

Travel Websites Lagging it on Mobile

Posted on Wednesday, June 25th, 2014 by

In our latest Mobile Experience Scorecard report, we evaluated the top 100 most visited travel destination and accommodation websites. The results: they're not as ready for travel season as they should be. full article...

Featured, Mobile Comments (1)

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The views expressed in the posts and comments of this blog do not necessarily reflect the views of The Search Agency. They should be understood as the personal opinions of the author only.

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