Posted on Friday, March 19th, 2010 by Camille Canon
It's been a lively week in online marketing. Facebook's co-founder launched a new start-up, Apple's plans to join the geolocation rate were uncovered and Viacom and YouTube have begun a cat fight over copyright infringement. full article...
Posted on Friday, March 19th, 2010 by Camille Canon
It's been a lively week in online marketing. Facebook's co-founder launched a new start-up, Apple's plans to join the geolocation rate were uncovered and Viacom and YouTube have begun a cat fight over copyright infringement. full article...
Posted on Thursday, March 18th, 2010 by Bradd Libby
Math is rapidly becoming part of the mainstream in search marketing, but some popular tools for assessing A/B tests give erroneous results. To find out which ones, check out my article at Search Engine Land. full article...
Posted on Wednesday, March 17th, 2010 by Alec Green
With smartphone sales surging and more consumption of content taking place on the go, having a well-optimized mobile blog can increase engagement and reader loyalty. A simple plugin can easily convert the desktop version of your WordPress blog to a fast, branded version for the mobile phone. full article...
Posted on Tuesday, March 16th, 2010 by Grant Simmons
Not new, but definitely more prevalent... sponsored results have begun to show up more frequently in image search results pages. How does this impact our current approach to image optimization? full article...
Posted on Friday, March 12th, 2010 by Camille Canon
In this week's stories, Facebook and Twitter push towards geo-search, while Google launches its new app marketplace and continue to face problems with censorship in China. full article...
Posted on Thursday, March 11th, 2010 by Grant Simmons
Yesterday, Yahoo!'s Dan Rampton made an announcement regarding "updates to crawling, indexing, and ranking algorithms." Should an SEO adjust campaign strategy based on updates to Yahoo's algorithm? How will this approach change given the upcoming Bing/Yahoo! integration? full article...
Posted on Tuesday, March 9th, 2010 by Bradd Libby
George Michie wrote that when choosing between a given budget limit or a given ROI target, he has "always believed that the ROI target should take precedence." But which value of ROI should you target? full article...
Posted on Friday, March 5th, 2010 by Camille Canon
Facebook takes center stage in this week’s stories with their efforts to improve their advertising platform and their new partnership with Omniture. full article...
Posted on Tuesday, March 2nd, 2010 by Bradd Libby
Search marketers often attempt to either maximize their conversion volume within a given maximum budget or within a given minimum efficiency limit. In fact, these are effectively the same thing. full article...
Posted on Friday, February 26th, 2010 by Camille Canon
Real time search dominated this week's new stories with a new deal between Yahoo and Twitter and Google's continuing efforts to incorporate social media into their indexing mix with Facebook status updates. full article...
