Posted on Monday, February 8th, 2010 by Camille Canon
In last week's online marketing news, Facebook turned six, celebrating its age with a site upgrade and a new partnership with Bing. full article...
Posted on Monday, February 8th, 2010 by Camille Canon
In last week's online marketing news, Facebook turned six, celebrating its age with a site upgrade and a new partnership with Bing. full article...
Posted on Wednesday, February 3rd, 2010 by Otto
Much has been written about the decreasing importance of Google PageRank as a key performance indicator in SEO. Despite the measurement challenges, PageRank is a highly relevant metric and the tracking of directional changes in PR is critical. full article...
Posted on Tuesday, February 2nd, 2010 by Camille Canon
Ted Ives recently authored an article entitled “What is a Link Really Worth? Part 1: Valuing PageRank” that was published on Search Engine Land. In the article, Ted develops a method to quantify link value by graphing the number of links against Toolbar PageRank. His research should help any SEO value their efforts to obtain links at different levels of Toolbar PageRank. full article...
Posted on Friday, January 29th, 2010 by Camille Canon
This week’s stories are primarily concerned with local and social base search, as AT&T joins the race with Buzz.com and Google introduces their new social search services. full article...
Posted on Thursday, January 28th, 2010 by Grant Simmons
Matt Cutts recently offered his 2010 search predictions. Is the future of SEO as promising as he suggests? full article...
Posted on Monday, January 25th, 2010 by Bradd Libby
Search Engine Land recently published my article entitled "The Pitfalls of Budget-Constrained Bidding", where I examine the downsides of both over- and underbidding on keywords. full article...
Posted on Monday, January 25th, 2010 by Alex Campbell
Did you ever see a really compelling PPC ad for one of your competitors and wish you could make it less effective? Or make it reach fewer people? With AdWords, frighteningly, you can re-write or replace your competitors ads. Learn how. full article...
Posted on Friday, January 22nd, 2010 by Camille Canon
This week’s stories are highlighted by growing competition in the mobile market as Nokia raises the stakes with new navigation technology and Apple looks to replace Google with iPhone as the default iPhone search engine. full article...
Posted on Tuesday, January 19th, 2010 by Bradd Libby
Paid search advertisers are acutely aware of the dependence of click traffic levels on their ad's position. But recent changes to how Google apparently serves ads in search results on its own site might have a toxic effect across the board. full article...
Posted on Monday, January 18th, 2010 by Chris Stout
Increased concerns over security and censorship have prompted the world’s biggest search engine to reconsider its approach to the Chinese market. Some have praised the move as “a victory for freedom and free enterprise.” Others contend that Google’s decision to take the moral high ground on censorship is really more of a business decision than anything else. full article...
