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You’ve Been Warned, Says Googlebot

You’ve Been Warned, Says Googlebot

Posted on Tuesday, August 25th, 2015 by

How to Optimize After Googlebot's "Cannot Access Your JavaScript and CSS Files" Warnings Received any warnings recently from Google Search Console? Back on October 27, 2014, Google announced they had updated their Webmaster Guidelines to include information about JavaScript and CSS file blocking. If you haven’t received any warnings recently, no need to worry. However, […] full article...

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New Channel Alert, B2B Advertisers!

New Channel Alert, B2B Advertisers!

Posted on Tuesday, August 18th, 2015 by

Use Gmail Sponsored Promotions to Grow Your B2B Outreach Beyond Paid Search For many search marketers who have worked on B2B accounts, the challenge of growing a B2B audience efficiently, while at the same time scaling reach beyond paid search, hits close to home. Thankfully, a new solution has emerged – Google’s display media product, […] full article...

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Will Google+ Finally Stand Out from the Crowd?

Will Google+ Finally Stand Out from the Crowd?

Posted on Wednesday, August 12th, 2015 by , , , and

The Search Agency Crowdsources Musings about the Future of Google+ Marketing Land Columnist Mark Traphagen has intently followed Google+’s years-long evolution, and recently released his latest musings on the future of Google’s social product. We read it, and we have some thoughts. Our team has long struggled to see the true purpose of Google+, and […] full article...

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Calling All Marketers!

Calling All Marketers!

Posted on Friday, August 7th, 2015 by

How to Use Google AdWords's Call-Only Campaigns to Your Advantage On Feb 20th, Google AdWords came out with call-only campaigns, a new mechanism for businesses to target smartphone–searching users. This new campaign type encourages users to call businesses directly, bypassing the process of having to visit brand websites to find contact info — yet another small […] full article...

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Take Me to Your Reader

Take Me to Your Reader

Posted on Wednesday, July 29th, 2015 by

Guide Consumers Toward Conversion with Content Marketing The internet has made it incredibly easy to compare prices, features and reviews when considering a purchase. While most of us appreciate this convenience, the path from expressing interest in a product to finally prying open our wallets can be quite lengthy. The Consumer Decision Journey (CDJ) shown […] full article...

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Why Your Website Should Be More Like Duct Tape and Zip Ties

Why Your Website Should Be More Like Duct Tape and Zip Ties

Posted on Monday, July 13th, 2015 by

How to Marry Your Website’s Design and Engineering with the Principle of Affordance [caption id="attachment_19943" align="aligncenter" width="560"] Photo via: http://blog.gearhead.com/essential-snowmobile-trail-repair-items/[/caption] Have you ever visited a website and thought, what on earth am I supposed to do with this? I’m having trouble using this website. Let me go find my answer elsewhere. Not a great user […] full article...

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Make Display Ad Impressions = Display Ad Views

Make Display Ad Impressions = Display Ad Views

Posted on Tuesday, June 30th, 2015 by

Google recently released an infographic, The Importance of Being Seen, on the viewability of display ads by consumers. Short and succinct, the study determined that… Overall, only 56% of all display ad impressions are actually viewed. The study also found that, Above the fold is a better position than at the top of the page, […] full article...

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How Exactly Do Sitelinks Affect PPC Performance?

How Exactly Do Sitelinks Affect PPC Performance?

Posted on Thursday, June 18th, 2015 by and

Using Various Paid Search Ad Extensions to Gauge Online Performance     Today, too many search marketers struggle with both increasing search volume while also systematically measuring the origins of that growing traffic. This kind of visibility can crucially impact where you choose to position spend, and ultimately, which audience segments your advertisements reach. It’s […] full article...

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Finding More Volume in Paid Search

Finding More Volume in Paid Search

Posted on Tuesday, June 9th, 2015 by

Clients are always looking for more volume and more efficiency, whether by way of driving more traffic to their sites or by gaining more conversions, sales, or leads. While it is nearly impossible to get both at the same time, there are a few ways to boost volume on your paid search campaigns without breaking […] full article...

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Structured Data Gets a Face Lift

Structured Data Gets a Face Lift

Posted on Friday, May 29th, 2015 by

New Schema.org Vocabularies and Terms Introduced [caption id="attachment_19857" align="aligncenter" width="560"] Photo via http://www.unclutter.com/wp-content/uploads/2014/09/Label-Maker.png[/caption] Schema.org, essentially the Dewey Decimal-style organization governing how the Internet categorizes and distributes both digital and real-world information, has been hard at work expanding its full hierarchy of structured data types. Since Schema.org, comprised of Internet experts from Google, Bing, and Yahoo, […] full article...

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Are App Installs Google’s Next Mobilegeddon Move?

Are App Installs Google’s Next Mobilegeddon Move?

Posted on Thursday, April 30th, 2015 by

Google Rolls Out App Install Button in Search Results Amidst the ado, hubbub, and general hullabaloo concerning Mobilegeddon, Mopocalypse, or whatever you want to call it, Google quietly rolled out a smaller, separate mobile update a week prior to April 21st. Well, “smaller” in terms of scope, but perhaps not in terms of importance. Google’s […] full article...

Consumer Experience, Featured, Mobile, News, SEO Comments (1)

Is Search Getting Too Personal?

Is Search Getting Too Personal?

Posted on Wednesday, April 29th, 2015 by

In the days of yore, SEO was a very different creature compared to what it is today—part panda, part penguin, part hummingbird, and let’s face it, part human. With each evolutionary development, search marketers find themselves scrambling to keep up. Keeping up with these changes can sometimes feel like walking into a crime scene. You […] full article...

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Build Brand Awareness with Social Media

Build Brand Awareness with Social Media

Posted on Thursday, April 9th, 2015 by

When in doubt, socialize! Building an engaged social media audience is a great way to grow your brand's online presence. We recently partnered with a beverage industry retailer to grow their online presence with a Display media campaign on Facebook. Check out our latest case study about the partnership, detailing how we... - Grew 100,000+ Facebook page Likes […] full article...

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Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

Introducing Google Mom – The Only Knowledge Graph You’ll Ever Need

Posted on Wednesday, April 1st, 2015 by

Today, Google introduced what may be the ultimate implementation of the Knowledge Graph – Google Mom. Using its inherent understanding of our preferences, history and unrecognized talents, Google Mom produces Now cards and search results tailored specifically to us, the users, each unique in our own special ways. “We’ve traditionally sought to understand people based […] full article...

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How Hard Will Google’s Mobilegeddon Hit Your Site?

How Hard Will Google’s Mobilegeddon Hit Your Site?

Posted on Monday, March 30th, 2015 by

Google’s massive mobile update is on its way, slated to start a little less than a month from now – on April 21st. A member of the Google Webmaster Team just announced this update will be significantly larger than Panda and Penguin. This warning, coupled with the blog post Google released nearly two months ahead […] full article...

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Facebook Exiling Spammers Once and For All

Facebook Exiling Spammers Once and For All

Posted on Wednesday, March 25th, 2015 by

Phone spammers that is. In a report published over the weekend, Android Police caught what appears to be a new phone app on the horizon from Facebook. The app, appropriately called ‘Phone’, seems like it will provide enhanced information about numbers on your incoming phone call log, much like current caller ID apps. What differentiates […] full article...

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The Write Stuff: How to Reverse-Engineer Your Content Strategy

The Write Stuff: How to Reverse-Engineer Your Content Strategy

Posted on Thursday, March 12th, 2015 by

Content marketing has become such a cliché topic that even articles declaring it cliché are old hat. Many companies have bloggers publishing on a daily basis - I’m sure there’s a light-switch manufacturer out there with a very compelling listicle about dimmer switches. Google has been forthright about the importance of having quality content on […] full article...

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Display Retargeting for the B2C Marketer

Display Retargeting for the B2C Marketer

Posted on Monday, March 2nd, 2015 by

  Last week, we explored how B2B marketers can best benefit from display retargeting campaigns. This week, let’s take a deep dive into B2C display retargeting campaign strategy. The B2C Marketer The prime asset all marketers, B2B, B2C, and beyond, must develop prior to launching their display retargeting campaigns is a diverse set of creative […] full article...

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Display Retargeting for the B2B Marketer

Display Retargeting for the B2B Marketer

Posted on Monday, February 23rd, 2015 by

Last year, display retargeting became the major player in online marketing. According to a report commissioned by Adroll, the majority of US brands committed 10-50% of their budgets to retargeting in 2014. This staggering percentage shows just how drastically the digital marketing industry is shifting toward reengaging customers via tracking. Just tracking customers isn’t the […] full article...

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Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small

Google’s Non-Mobile Friendly Warnings Will Affect Businesses, Big and Small

Posted on Wednesday, February 18th, 2015 by

Recently, Google sent warning notifications via email and Google Webmaster Tools, warning webmasters that web pages need to be optimized with a mobile-friendly design or face losing rankings in search engine results pages. While Google has not formally announced any changes to its mobile ranking algorithm, these warnings suggest that one is likely on its […] full article...

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How to Dominate the Local SERPs for Mobile Search

How to Dominate the Local SERPs for Mobile Search

Posted on Monday, January 26th, 2015 by and

  People are searching on mobile more than ever. As Google pushes for a richer and more dynamic mobile search experience, how can local businesses dominate the SERPs for local searches conducted on mobile devices?   Spend More to Get More Mobile is the space to bid aggressively, for a few reasons. First and foremost, […] full article...

Consumer Experience, Featured, Mobile, SEM, SEO Comments (10)

Yahoo + Brightroll = The Future of Online Video Advertising

Yahoo + Brightroll = The Future of Online Video Advertising

Posted on Wednesday, January 7th, 2015 by

Back in November, Yahoo! announced that it was acquiring Brightroll, the premiere online video advertising platform, for $640 million in cash. For advertisers, this was huge news that will undoubtedly change how brands are marketed from here on out.   What This Means for Yahoo! The online advertising landscape, particularly its display subset, has changed […] full article...

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We Need to Talk About alt Tags

We Need to Talk About alt Tags

Posted on Monday, December 22nd, 2014 by

It’s no surprise that web professionals are always looking forward – technology is a one-way street, with opportunities and rewards for those who get to the great ideas first. Lately there’s been a lot of excitement about visual search. Imagine donning your Google Glasses, heading to the park, and having your trusty specs reveal the […] full article...

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News and Media Sites Slow to Deliver the News in The Search Agency’s New Mobile Experience Scorecard Report

News and Media Sites Slow to Deliver the News in The Search Agency’s New Mobile Experience Scorecard Report

Posted on Thursday, December 18th, 2014 by

This week, The Search Agency published its most recent edition of the Mobile Experience Scorecard report, focusing this time on the print news and media industry. Thanks to The New York Times Innovation Report release earlier this year, we were clued into this industry's effort to not only digitize, but also mobilize their content. Using […] full article...

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If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

If It’s Too Late to Optimize, Retarget & Capture Conversions with Display Ads

Posted on Wednesday, November 26th, 2014 by

The week before Thanksgiving, there are about as many articles on retail optimization tips as there are early Black Friday sales. Realistically though, brands should have been preparing for Black Friday, retail’s kick-off into its biggest earnings season of the year, since before this past summer. Budgets are set, campaigns in place, so with these […] full article...

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The Search Agency CEO David Hughes Named a 2014 ‘Southern California’s Ones to Watch’ by socalTECH

The Search Agency CEO David Hughes Named a 2014 ‘Southern California’s Ones to Watch’ by socalTECH

Posted on Friday, November 7th, 2014 by

Today, socalTECH named our CEO, David Hughes, one of its 2014 socalTECH 50, also known as Southern California's Ones to Watch. According to socalTECH, this list encompasses "the top 50 people in the technology industry, who are most likely to create the next big thing, produce the next big exit or to influence the industry in […] full article...

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State of Paid Search Q3 2014

State of Paid Search Q3 2014

Posted on Tuesday, October 21st, 2014 by

Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. […] full article...

Analytics, Featured, News, SEM Comments (1)

Conference Insights and Big Ideas from the Internet Marketing Association

Conference Insights and Big Ideas from the Internet Marketing Association

Posted on Thursday, October 9th, 2014 by

In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups […] full article...

Consumer Experience, Featured, Mobile, News, Video Comments (0)

True Lies, or “Hey, Google! You’re Trying Too Hard!”

True Lies, or “Hey, Google! You’re Trying Too Hard!”

Posted on Monday, September 29th, 2014 by

Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer […] full article...

Consumer Experience, Featured, SEO Comments (1)

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

Posted on Thursday, September 11th, 2014 by

A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google's yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, […] full article...

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The views expressed in the posts and comments of this blog do not necessarily reflect the views of The Search Agency. They should be understood as the personal opinions of the author only.




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