Analytics, Featured, News, SEM Comments (1)

State of Paid Search Q3 2014

State of Paid Search Q3 2014

Posted on Tuesday, October 21st, 2014 by

Last week, we released our quarterly State of Paid Search report for Q3 2014. After analyzing our data, we found that overall, clicks, spend, and CTR each experienced year-over-year (YoY) growth. Clicks increased 12.6% YoY, spend saw a 6.8% lift YoY, and CTR jumped 41.3% YoY. We saw an overall decline in impressions (20.3%) and CPCs (5.1%) YoY. […] full article...

Analytics, Featured, News, SEM Comments (1)

Conference Insights and Big Ideas from the Internet Marketing Association

Conference Insights and Big Ideas from the Internet Marketing Association

Posted on Thursday, October 9th, 2014 by

In September, I had the unique pleasure of attending the annual IMPACT14 conference hosted by the Internet Marketing Association. This conference is their premier leadership event, focused on sharing issues, insights and improvements regarding how marketers can better approach internet marketing.  The IMA was established 15 years ago due to a lack of preexisting groups […] full article...

Consumer Experience, Featured, Mobile, News, Video Comments (0)

True Lies, or “Hey, Google! You’re Trying Too Hard!”

True Lies, or “Hey, Google! You’re Trying Too Hard!”

Posted on Monday, September 29th, 2014 by

Much has been written recently about the peculiarities of Google’s Quick Answer Boxes. Many site owners are concerned that content is being scrapped and showcased on Google itself, while SEOs are puzzling over why some boxes come with a citation, while many do not. Then there’s the pesky question of whether or not Quick Answer […] full article...

Consumer Experience, Featured, SEO Comments (1)

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

3 Ways to Adjust Your SEO Strategy in the Wake of Pigeon

Posted on Thursday, September 11th, 2014 by

A few weeks back, our Search Agents scoured the SERPs, investigating the effects of Google’s yet-to-be-confirmed-or-denied Pigeon update. While Google still has yet to offer any definitive remarks on the matter, no search marketer can refute that U.S. local SERP results have changed dramatically. Like every Google update before it, Pigeon’s landing certainly begs the question, […] full article...

Featured, News, SEO Comments (3)

Are You Ready for Shopping Campaigns?

Are You Ready for Shopping Campaigns?

Posted on Tuesday, September 2nd, 2014 by

In Cinderella’s story, at the stroke of midnight, her carriage turns back into a pumpkin. Online advertising is no Cinderella story, unless Google’s involved. Google sets fairy godmother-style deadlines for all its upgrades and transitions, such as the upcoming Shopping campaign deadline. Basically, if you do not manage this upgrade by manually transitioning your PLA […] full article...

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The Internet of Things Isn’t Coming; It’s Here

The Internet of Things Isn’t Coming; It’s Here

Posted on Friday, August 22nd, 2014 by

Imagine a world where you can monitor your oven settings after leaving the house, and even shut the appliance off remotely if need be. Perhaps you’ve forgotten to lock your doors and fear intrusion? In this world, with one simple click, you can secure your home even post departure, and control the smoke and carbon monoxide […] full article...

Consumer Experience, Featured, Mobile Comments (0)

Ready, Aim…wait, Read This: More on Google’s HTTPS Update

Ready, Aim…wait, Read This: More on Google’s HTTPS Update

Posted on Tuesday, August 19th, 2014 by

Last week, Google announced that HTTPS is now a ranking signal, a change for which Matt Cutts gave his personal endorsement months ago. Although he official announcement indicates that HTTPS is only a “lightweight signal” for now, effects may become stronger in the future. The following are site update considerations to prioritize in the interim: […] full article...

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A Whole New SERP

A Whole New SERP

Posted on Thursday, August 14th, 2014 by

The Search Agency Crowd Sources on Google’s Recent Pigeon Implementation Since Pigeon swept the search scene early last week, The Search Agency’s thought leaders have been evaluating Google’s changes, drawing their own conclusions concerning how these updates stand to affect the quality of search moving forward. Here is a sampling of their thoughts. Local Products […] full article...

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Troubleshooting in Google Webmaster Tools

Troubleshooting in Google Webmaster Tools

Posted on Thursday, August 7th, 2014 by

Monitoring your site in Google Webmaster Tools regularly is critical to the success of your site. For the purpose of this article, we are focusing specifically on monitoring the number of pages on your site that appear in Google’s index. This number will naturally fluctuate and increase or decrease as you add and remove pages […] full article...

Analytics, Featured Comments (2)

Inside the Search Studio with Steve Sirich

Inside the Search Studio with Steve Sirich

Posted on Thursday, August 7th, 2014 by

  We recently stat down with Steve Sirich, GM Bing Ads Product Marketing for this edition of Inside The Search Studio. How long have you been working with Microsoft? I’ve been with Microsoft for a little over 15 years. I started in field organization where I was involved in sales leadership, and then moved to […] full article...

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State of Paid Search Report: Q2 2014

State of Paid Search Report: Q2 2014

Posted on Thursday, July 17th, 2014 by

According to our latest report on paid search trends for Q2, smartphone growth is picking up speed as consumers are becoming more and more comfortable using smartphones as "anytime" devices. full article...

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Domino’s Has No Excuse Not To Be Prepared During the World Cup

Domino’s Has No Excuse Not To Be Prepared During the World Cup

Posted on Wednesday, July 2nd, 2014 by

Late pizza during the World Cup is just as inexcusable as missing out on real-time marketing opportunities during major events. full article...

Consumer Experience, SEO, Social Media Comments (1)

Today: Canadian Legislation Attempts to Limit Online Spam

Today: Canadian Legislation Attempts to Limit Online Spam

Posted on Tuesday, July 1st, 2014 by

Canada's cracking down on spam in online advertising, and anyone advertising to Canada could be charged a fine if they fail to comply. full article...

Featured, News, SEM Comments (9)

Travel Websites Lagging it on Mobile

Travel Websites Lagging it on Mobile

Posted on Wednesday, June 25th, 2014 by

In our latest Mobile Experience Scorecard report, we evaluated the top 100 most visited travel destination and accommodation websites. The results: they're not as ready for travel season as they should be. full article...

Featured, Mobile Comments (1)

Faulty Redirects AKA “Fault Me” Redirects

Faulty Redirects AKA “Fault Me” Redirects

Posted on Monday, June 9th, 2014 by

According to Google, faulty redirects now have a negative impact on search rankings AND CTR. Are you guilty of faulty redirects? full article...

Featured, Mobile, SEO Comments (2)

4 Ways SEO has NOT Changed

4 Ways SEO has NOT Changed

Posted on Thursday, May 15th, 2014 by

Sure, SEO has changed a whole lot in the last few years, but that's no excuse to ignore all the ways that SEO is still the same game. full article...

Featured, SEO Comments (18)

Amazon and Twitter Partner Up with #AmazonCart

Amazon and Twitter Partner Up with #AmazonCart

Posted on Monday, May 5th, 2014 by

Twitter users can now place Amazon products directly into their Amazon shopping carts using #AmazonCart. The new partnership has great potential for Amazon and Twitter, but will consumers actually use it? full article...

Featured, News, Social Media Comments (2)

Large Gains for Bing in Q1

Large Gains for Bing in Q1

Posted on Thursday, April 17th, 2014 by

Spend is increasing on Bing at a faster rate than on Google, according to our recently released State of Paid Search report on Q1. full article...

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Solid Year-Over-Year Growth for Q1 of 2014

Solid Year-Over-Year Growth for Q1 of 2014

Posted on Wednesday, April 16th, 2014 by

We've just released our quarterly State of Paid Search Report for Q1 of 2014, and the results demonstrate solid year-over-year growth across the board. full article...

Featured, SEM Comments (0)

Ghost Blogging is Dead. Long Live SEO!

Ghost Blogging is Dead. Long Live SEO!

Posted on Tuesday, April 1st, 2014 by

Google's latest update sparks a spirited debate over whether SEO is alive and well or definitively undead. full article...

Featured, SEO Comments (26)

Female-Oriented Sites More Optimized for Mobile?

Female-Oriented Sites More Optimized for Mobile?

Posted on Friday, March 28th, 2014 by

According to data from our latest Mobile Scorecard Report on web-only retailers, companies with a female majority customer base have sites that are better optimized for mobile. full article...

Featured, Mobile Comments (2)

Web-Only Retailers Not as Mobile-Ready as They Should Be

Web-Only Retailers Not as Mobile-Ready as They Should Be

Posted on Thursday, March 27th, 2014 by

In the latest edition of the mobile scorecard report, The Search Agency evaluated the mobile sites of the top 100 web-only retailers across seven key criteria that impact the mobile shopping experience. full article...

Featured, Mobile Comments (19)

Google’s SERP Redesign: The Experts Weigh In

Google’s SERP Redesign: The Experts Weigh In

Posted on Wednesday, March 19th, 2014 by

Google shook up the SERP on Monday; our experts shed some light on what this means for SEO. full article...

Featured, SEM, SEO Comments (5)

Grant’s Rants: Go Back to the Basics

Grant’s Rants: Go Back to the Basics

Posted on Thursday, March 6th, 2014 by

SEO changes all the time, but the core remains the same. Does your site fulfill the core basics of SEO? full article...

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Mobile Site Experience Throwdown: US vs. UK

Mobile Site Experience Throwdown: US vs. UK

Posted on Monday, March 3rd, 2014 by

We've analyzed the mobile sites of the top companies in the US and the UK - whose sites performed better? full article...

Featured, Mobile, SEO Comments (0)

The UK’s Mobile Experience Scorecard Report: FTSE 100

The UK’s Mobile Experience Scorecard Report: FTSE 100

Posted on Thursday, February 27th, 2014 by

Louise outlines some of the most interesting findings from The Search Agency UK's evaluation of the mobile sites of the FTSE 100. full article...

Featured, Mobile, SEO Comments (1)

Grant’s Rants: The Value of a WhatsApp User

Grant’s Rants: The Value of a WhatsApp User

Posted on Monday, February 24th, 2014 by

What is a visitor worth? Today, Grant rants that not all visitors have the same value, and that they should be evaluated individually based on their individual behavior. full article...

Featured, SEO, Social Media Comments (1)

All You Need is Links: Valentine’s Day Edition

All You Need is Links: Valentine’s Day Edition

Posted on Friday, February 14th, 2014 by

Today is a day for celebrating love, so why not celebrate your love of SEO? My Valentine's Day gift to you is an SEO love song that I wrote with a little help from my friends, The Beatles. full article...

Featured, SEO Comments (3)

Grant’s Rants: “SEO Content” is Just “Great Content”

Grant’s Rants: “SEO Content” is Just “Great Content”

Posted on Tuesday, February 11th, 2014 by

This week Grant is ranting about "SEO content," an essentially outdated term. "SEO content" is ultimately just great content that is engaging and shareworthy. full article...

Featured, SEO Comments (2)

Video Embeds Now Appearing in Google Search Results

Video Embeds Now Appearing in Google Search Results

Posted on Friday, February 7th, 2014 by

What's Google's latest SERP innovation? Video embeds in the search results! David Carrillo weighs in on the implications. full article...

Featured, SEO, Video Comments (1)

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